It’s Simple, So It Must Not Work: How You Too Can Make Several Thousand Dollars in a Weekend

Let me tell you how my weekend went.

We made 8 sales of $97 Newbie Crusher, 3 subscriptions into $97/month Membership Cube, 1 signup to $97/month Webinar Crusher, a sale of a $49.95 product I haven't promoted in years, a couple of $7 products sold, a few $47 copies of Action PopUp, a few $47 modules of Double Agent Marketing also sold, a $197 product sold...

And a bunch of recurring subscription payments to take up the slack!

I'm saying this not to brag or make you jealous but to tell you how I did it...

Step 1: Setup a membership site to deliver the download

Step 2: Setup a sales letter to explain the offer and take payments

Step 3: Setup a page giving away a free gift upselling to the paid product

Step 4: Sent an email to my list telling them to click on a link

That's it. It really is that simple, and most of the time I even skip step three to make it even easier.

But most people won't do it, because it's too easy... what's the loophole?

"It's Simple, So It Must Not Work!"

It must not work. You must not be doing what you teach. Let me apply my own "twist" to this system. Let me try re-teaching it to others without actually doing it.

I see the same thing when it comes to "four daily tasks."

At one point I averaged how many things I really accomplished in one day. Some days it was 10 things, some days 0, some days 2, some days 5.

But on average -- I completed FOUR sixty minute tasks.

On days I completed more than four things, guess what?

• I didn't actually COMPLETE four things
• I cut up my tasks into "too small" chunks
• I was tired the next day and didn't get anything done

I've tried using fancy to-do lists, software, timers, and schedules. The only thing that will work LONG TERM for you is to do four things a day.

And if you don't know what four things you should be doing today, then:

1. Setup a membership site
2. Setup a SIMPLE sales letter that takes payments
3. Create an optin page
4. Send an email to your list

Finish four things today. Not 6, not 2, not 3, not 7, not 100... four. Then tomorrow, finish four more things, and so on. On average you'll get more things COMPLETED than those people who do 22 things one day, and 0 the next.

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Overcome Procrastination Once and For All (Almost Instantly) in 4 Easy Steps

You only need to know (and implement) four things in order to overcome procrastination... so that you can take action, get results, make money, repeat it, and make it last.

First, we need to pick some simple task that you know you need to do, but aren't doing. For some of you it's quitting your day job. For others it's putting an information product out there. Maybe for you it's something as simple as writing (or dictating) one article every day.

Step 1: Side-by-Side "Ben Franklin" Comparison

The "Ben Franklin" comparison is where you have two columns. In one column you list your reasons for doing something, and in the other you list your reasons NOT to do something.

Most people do it wrong. They try to see HOW MANY things they can list in each column, and the column with the most things is the winner.

Instead, set a timer for 4 minutes and ist the "top four reasons" to do it and the "top four reasons" not to do it. That's it. If you list more than four, cross out some so you get the 4 most important, and if you have trouble thinking of four then any four will do.

I'll give you a couple examples...

• Quit Day Job: reasons to stay (reliable income, social interaction, daily routine, health insurance) vs. reasons to quit (more income, more fun, more freedom to travel, more free time)
• Launch Infoproduct: reasons not to launch (safer, no work, easier to stay anonymous, no risk of refunds) vs. reasons to launch (money, fun, growth, contribution)
• Getting Joint Ventures: reasons not to contact people (no chance of rejection, people are awkward, it's easier, ) vs. reasons to contact people (it's what successful people do, it doesn't take too much time, there are huge rewards, it's always good just to keep in touch)

Look at that, when you list things side by side it seems ridiculous to keep a job. It seems ridiculous to stay in a stay job, to not launch an information product, and makes it a necessity to get JVs.

When I was thinking about quitting my day job, both sides were pretty even for me, so I had to tip the scales in one direction or another... and once it was out of balance... I quit. But the key was chunking it down and focusing on just one specific thing.

Now you've measured the risk vs. the reward and you have a logical bird's eye view of WHY are you doing this that you can fall back on later.

Step 2: Pattern Interrupt to Minimize Bad Habits

You know what you need to be doing, now to get some kind of instant change you need to STOP one bad habit that keeps you from your goal. Back when I had my day job, and I was doing internet marketing, I was day trading stocks on my phone. I was always stressed out and sometimes it took effort to go even 10 minutes without checking my stocks.

Here's how I fixed the problem: I put a rubber band on my wrist. Every time I was about to check my stocks, I would snap that rubber band and move it to the other wrist.

I know that the reason most of you aren't productive is because you have that habit to check emails, check forums, check Facebook, check your stats or play computer games. Whenever you're about to do it, do the rubber band trick until you've accomplished your tasks for today.

Step 3: Conditioning & Anchoring

You'll start to notice that you'll start to associate pain with whatever bad habit you're getting rid of (let's say checking email) because every time you want to do it, it hurts.

Replace that old "checking your email" task with something productive. Let's say it's creating a report. Open your Word document or whatever tool you use to create a product, and the whole time you're working on it, force yourself to smile.

This does something really weird. Your brain is used to being happy, and then smiling. But it works in the other direction too. When you smile, you become happy.

When you continuously smile while typing and working on your product, then working on your product will make you happy.

If it makes you happy, then you'll want to do it more!

This is the same reason why physiologist Ivan Pavlov could ring a bell every time he fed a dog... and then eventually, just ringing the bell would get the dog to salivate. Because you're much smarter than a dog, you'll use this strategy to reward your good habits and get out of your comfort zone.

Step 4: Consistent Action (4DT)

Now that you'll have something that works, you'll want to repeat it, right?

That's where you'll use the same productivity advice I've given on every interview for year and probably will continue to give for the rest of my life...

Four Daily Tasks: At the beginning of the day, choose just four tasks you'll complete that day to move you in the right direction.

Accountability Partner: Tell someone (whether it's a business partner, spouse, parent, child, friend, neighbor, roommate) what your four tasks are, and at the end of the day, report back to them and tell them what you did or didn't finish, and why.

Time Boxing: Figure out how long a task will take you (for example, if finishing that report will take you 60 minutes), time it with a timer, and when that timer goes off, then put it online and step away from the computer. This ensures you'll stay focused and get that task completed QUICKLY.

And that's how you overcome procrastination: figure out what you want to do and Ben Franklin it, pattern interrupt whatever normally distracts you from making progress, condition yourself to enjoy it and use Four Daily Tasks to keep taking consistent action.

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Procrastination

I understand if you need to post your comment below under a "fake" name (but I will still be proud of you when you use your real name)...

But I have a very simple 2-part question for you today:

Part #1: What's one thing you know you should have done today, yesterday, this week, last month... that you didn't do? (you can be as detailed or vague about this as you want)

Part #2: What's your excuse, reason, or story for not doing it yet?

I'll explain why I'm asking this question and what I'm going to do with your answers in the next blog post... what's important is you quickly answer both of those questions below and I'll talk to you very soon.

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