Recent Updates
836: PodMatch: Network with Podcast Guests and Hosts to Build Your Reach, Influence, and Traffic with Alex Sanfilippo
Alex Sanfilippo is the host of the top-rated entrepreneurship podcast "Creating a Brand" now Podcasting Made Simple and the founder of PodMatch, a free service that connects podcast guests and hosts for interviews. Today, Alex discusses the importance of podcasting for building relationships and trust with listeners, as well as the challenges of finding guests and being a guest on other shows. He also shares insights on his new platform, Podcast SOP, which helps podcasters streamline their episode release process.
In this episode of Marketer of the Day, Alex discusses his current projects, including Pod Match and Podcast SOP, which streamline podcast guest matching and episode management. Pod Match connects hosts and guests efficiently, while Podcast SOP provides podcasters with a checklist-driven system to organize and track each episode’s production, including media uploads and real-time template updates. He shares practical strategies for pitching podcasts, emphasizing leading with value, making meaningful requests, offering credibility, and making it easy for hosts to say no. Key takeaways include treating podcasting as a consistent practice, focusing on serving audiences, and leveraging technology to reduce stress and improve workflow. Listeners can explore his work at creatingabrand.com, podmatch.com, and podcastsop.com.
Quotes
“People do business with who they know, like, and trust. Podcasting gives you the chance to develop that know, like, and trust in a way that a website or ad never can.”
“Lead with value, make a meaningful request, offer credibility, and make it easy for someone to say no. That’s the formula that gets responses.”
“Podcasting is practice—your goal is to serve people and help solve problems. If you focus on that, the rest falls into place.”
“The biggest reason podcasters fail is workflow stress. If you make releasing episodes easier, you make podcasting sustainable.”
Resources
- PodMatch's Guest Signup: Podcast Guest Account Registration
- PodMatch: Automatically Matches Ideal Podcast Hosts & Guests For Interviews While Streamlining the Process
- Connect with Alex Sanfilippo on LinkedIn
- Subscribe to Podcasting Made Simple hosted by Alex Sanfilippo on Apple Podcasts
Podcast: Play in new window | Download (Duration: 32:40 — 30.1MB) | Embed
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835: Leading Teams Effectively to Grow your Business with Amy Anderson
Amy Anderson is the Co-Founder of Wild Coffee Marketing, a widely respected and creative industry leader. She sees the unique opportunity to leverage creativity to transform both brands and entire organizations across multiple sectors. With her extensive experience as a marketing executive, Amy brings a strategic and client-centric approach to her work. Today, Amy talks about building a strong marketing team and developing a clear strategy before diving into implementation.
In this episode of Marketer of the Day, Anderson discusses her current work helping businesses accelerate growth through strategic marketing, content creation, and team management. She explains the value of fractional CMO services, emphasizing that her team functions as client-side marketers who both develop strategy and implement campaigns, covering channels from social media to video and AI-driven marketing. Key takeaways include the importance of time-blocking, clarity breaks, focused strategy before execution, and maintaining empathy and compassion for team members. Anderson encourages businesses to “not let great get in the way of good,” starting with practical, measurable actions that can be scaled and refined over time. Listeners are invited to learn more and explore her services at wildcoffeemarketing.com.
Quotes
“Your company’s own database is the most valuable asset you have, even if those leads seem cold; staying top of mind is critical.”
“Not letting great get in the way of good is key—deploy your work, iterate, and improve over time.”
“Empathy and compassion towards your team is essential, especially in a market with so much movement and chaos.”
“Marketing is simple: who are you, saying what, to whom, and when—everything else is execution around that core principle.”
Resources
- Wild Coffee Marketing: A One-Stop Fractional CMO and Digital Agency Solution
- Connect with Amy Anderson on LinkedIn
Podcast: Play in new window | Download (Duration: 35:15 — 32.5MB) | Embed
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How to Build a Successful Internet Marketing Business in 2022
I've been really consistent with the podcast lately, showing up to all my scheduled interviews -- 6 this week.
The real secret to creating a successful podcast that doesn't simply fail, is to interview other people. You create a Calendly account (free), to setup a special link with your "office hours" -- your future guest submits their bio to you and it adds the meeting to your Google Calendar. When the meeting times rolls around, you click the one button to open your Zoom room, have a discussion with your guest for 20 minutes, and that's an episode. We explain this inside our Podcast Crusher system and we have a monthly service called DFY Podcast where we do all the tasks for your podcast like editing, production, publishing to all the channels, marketing like writing your promotional emails, social graphics, etc.
When most people think about a "podcast" they think about sitting alone in a room for hundreds of episodes on end, or maybe with the same host every time. Instead, network with other people in your industry or even a little bit outside your industry... they give you content, traffic, and "networking"... and you even pick up all kinds of cool ideas for yourself.
For example, yesterday I interviewed Smooth Sailing Captain Lyndsay Phillips (the "other" Capt. Phillips) who delivered this juicy morsel: create the occasional blog post or promo email that's a "round up" or "curation" of some of your recent podcast episodes. We haven't premiered the episode yet, but that's what I'm doing now!
What's interesting about this idea for YOU and your podcast is that you can "string" together a little bit of an action plan. For example:
Website Rental Local Lead Generation Side Hustle
I was really impressed with guest Luke Van Der Veer's "Website Rental" idea. Click here to listen to the episode. His concept works like this:
- choose a service-based industry located in your local area, like "garage door opener repair."
- create a landing page to collect leads, optimize that page for Google ranking, use your internet marketing skills to start sending traffic
- while you're waiting for those steps to pay off, monitor social media -- I'm talking about Facebook groups focused on your geographical area, NextDoor, places like that -- proactively looking for people seeking garage door repair
When that "local" lead seeking garage door repair comes in, perhaps someone you found on social media, you now call around your local area to locate that garage door repairman, and land them that new business for free.
Repeat this process until you are consistently finding garage door repair leads and hooking them up with a solution that same day. By this point, you ideally get some consistent traffic, and perhaps you rank highly in Google for "[city name] garage door repair" at which point, you can charge that garage door repair client a monthly fee in exchange for the leads your landing page is bringing in. It's a cool "side hustle" of an idea that could grow into a larger business for you.
Charge What You're Worth By Working Less
Mike Killen, author of Five Figure Funnels, was also an extremely impressive guest you should check out. His idea: you're working too hard. Instead of scrambling for low-ticket clients, Mike says you should work backwards...
- Let's say you want to earn $100k per year...
- Cut this up into landing four $25k clients
- Spend each quarter marketing your $25k package with the goal of landing one sale
It's an interesting way for you to stop "scrambling" so much and to simplify what you do.
Make Sure It All Leads to Something
Finally, another guest that completely blew me away was John Warrillow, from "Built to Sell." The usual paradox with selling a business is: in order to find an excited buyer, the business has to be on its way up (instead of something you're tired of), and consistently making money.
John's answer to this is: you should make the steps to sell your business anyway, so that you'll have more freedom. If someone buys your business, you can use that money to retire OR buy a new business and repeat the process.
The overall strategy with selling your business is sort of like "e-myth on crack." The point of The E-Myth is that you're probably doing all the work in your business, so you should systematize what you do into a repeatable checklist, and then act as the "Manager" who tells the "Workers" what tasks to complete. Then, hire a "Manager" (or many managers) to tell the workers what to do, making you the "Boss."
John says that you should continue this process until you pay a "Boss" to run your company, making the hierarchy Owner -> Boss -> Managers -> Workers.
Your sole job as the "Owner" is no longer to run the company, but spend all your time finding a buyer.
I am more than willing to introduce you to any of the guests from my podcast as guests for your show, if you're in need of content, connections, and traffic. The secret to you creating a podcast is just getting started (our DFY Podcast team will setup your podcast for free) and the secret to continuing your successful podcast is to delegate the "hard" technical work. Just show up to your interviews so it's not a time suck or a "beast" that requires you to learn -- and perform -- a ton of tasks. Just show up to your podcast as the "talent" and let our team do everything else.
834: Built to Sell: Create a Business That Thrives On Its Own with John Warrillow
John Warrillow is an expert on helping business owners build, accelerate, and harvest the value of their businesses. He is the author of several books, including "Built to Sell: Creating a Business That Can Thrive Without You," "The Automatic Customer: Creating a Subscription Business in Any Industry," and "The Art of Selling Your Business: Winning Strategies and Secret Hacks for Exiting on Top." Today, John discusses his recent focus on launching a new product that aims to help entrepreneurs document their standard operating procedures, a crucial step in building a business that can run without the founder's constant involvement.
In this episode of Marketer of the Day, Warrillow discusses his current focus on helping entrepreneurs build businesses that succeed without their constant involvement. He highlights the risks of cross-selling multiple products and the importance of remaining disciplined in offering one differentiated service or product to maximize business value, illustrated by the story of Stephanie Breedlove, who sold her $9 million niche business for $54 million. Warrillow also shares the philosophy of treating a business like a child, nurturing it to independence. He promotes his books, including Built to Sell, The Automatic Customer, and The Art of Selling Your Business, as well as free resources and tools available at builttosell.com/marketer to guide entrepreneurs in systematizing their businesses and increasing long-term value.
Quotes
“Most of us entrepreneurs are Quick Starts; we’re great at starting things but not at systematizing them.”
“The biggest mistake most entrepreneurs make is cross-selling existing customers new things instead of focusing on the one thing they do best.”
“Think of your business as a child—you want it to grow into a happy, functioning entity that can succeed without you.”
“Once your business can succeed without you, you have all the cards: sell it, delegate it
Resources
- Built To Sell: Create a Business that can Thrive Without You.
- Follow Built To Sell on Facebook
- Connect with John Warrillow on LinkedIn
- Get a copy of Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow on Amazon
- The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top by John Warrillow on Amazon
- The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow on Amazon
- Subscribe to Built To Sell Radio Podcast hosted by John Warrillow on Apple Podcasts
Podcast: Play in new window | Download (Duration: 28:15 — 26.1MB) | Embed
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833: Have Meaningful Customer Surveys and Conversations to Create Meaningful Ideas with Darshan Mehta
Darshan Mehta is the founder of iRESEARCH, an insights platform to quickly and affordably extract insights from consumers worldwide. He also runs ConnectQuick.com, an app for instant connections and engaging interactions. Darshan has over 25 years of experience in branding, marketing, insights, strategy, and technology. Today, Darshan talks about tapping into consumer conversations to uncover valuable insights that can help businesses make informed decisions. He emphasizes the power of using humor and observations to understand consumer behavior and shares a case study of how a retailer improved their sales by adjusting their store hours based on customer insights.
In this episode of Marketer of the Day, Darshan explains how AI Research’s platform allows businesses to extract insights affordably and at scale, combining focus group-style conversations with survey validation. He stresses the importance of understanding the full customer experience, from pre-purchase research to post-purchase engagement, and how companies can use these insights to improve products, services, and marketing strategies. Darshan also discusses his upcoming book, Getting to Aha: Why Today’s Insights Are Tomorrow’s Facts, which explores how to identify and leverage actionable insights for business success. To learn more, listeners can visit ai-research.com or contact Darshan directly at DM@ai-research.com.
Quotes
“An insight is the combination of things put together that helps you understand what motivates or triggers consumers to act.”
“Most people nowadays are no longer buying products and services—they’re buying experiences.”
“When you have a group engaged in a conversation, patterns and commonalities emerge that let you validate or challenge your suspicions before scaling.”
“Sometimes simplicity and just doing it, guided by what your market is telling you, is the best way to reach the North Star you’re seeking.”
Resources
- Contact Darshan on dm@iresearch.com
- iRESEARCH: Today's Insights are Tomorrow's Facts
- Connect with Darshan Mehta on LinkedIn
Podcast: Play in new window | Download (Duration: 25:45 — 23.8MB) | Embed
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832: Brand Strategy 101: Market and Product Research, Product Design, and Brand Awareness with Michael Keplinger
Michael Keplinger is the founder of SmashBrand, an agile brand strategy agency that specializes in market research, product design, and testing for consumer-packaged goods. Today, Michael shares his expertise in building successful CPG brands, highlighting the importance of leveraging partnerships, conducting thorough consumer research, and taking a strategic approach to branding and packaging to differentiate products in crowded marketplaces.
In this episode of Marketer of the Day, Michael shares his approach to brand strategy, including real-world examples like reimagining packaging for Red Gold canned tomatoes to capture attention and engage a younger, millennial parent audience. He explains that successful CPG branding requires a combination of market research, design, testing, and ongoing optimization to reduce risk and maximize shelf impact. Smash Brand works primarily with mid-sized CPG brands that need to make bold moves to stay relevant and competitive. For more insights, case studies, and resources, Michael directs listeners to smashbrand.com and his LinkedIn profile, where he shares examples of his agency’s work and thought leadership in the CPG space.
Quotes
“What gets me excited is putting a really good product on the shelf, not just what’s in the box, but how people perceive it.”
“Consumers have a lot more choices today, so elevating your brand and connecting emotionally with your audience is key.”
“The first objective is to stand out on the shelf, and then you bring your message and story forward.”
“Testing is an integral part of every step we do, helping clients make bold moves without risking their market share.”
Resources
- SmashBrand: Packaging design and branding that increases sales velocity—guaranteed.
- Connect with Michael Keplinger on LinkedIn
Podcast: Play in new window | Download (Duration: 24:28 — 22.6MB) | Embed
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831: Grow, Build and Generate Leads for Your Business Using Video Editing Tools with Augie Johnston
Augie Johnston is an entrepreneur and former professional basketball player who is making waves in the video editing industry with his startup, VidChops. After growing a successful YouTube channel with over 20 million views, Augie realized the pain point of video editing and decided to create a solution for other YouTubers and content creators. Today, Augie discusses the power of online video and how it can be used to grow a business, sharing his insights on video marketing fundamentals, equipment, and strategies for YouTube video creation and monetization.
In this episode of Marketer of the Day, Augie shares actionable strategies for leveraging online video as a marketing and business growth tool. He emphasizes starting simply, even with a phone, and focusing on fundamentals like lighting, audio, and content quality. He discusses the importance of understanding your audience and creating binge-worthy videos that maximize watch time and suggested video placements on YouTube. Augie also highlights the best monetization strategies beyond AdSense, including lead generation, email capture, and product sales. He outlines key editing techniques such as jump cuts, crop-ins, and end cards to maintain viewer engagement. For entrepreneurs and creators looking to streamline their workflow, Vid Shops offers affordable editing packages starting at $325 per month, helping clients scale from minimal views to millions per month. More information can be found at vidshops.com.
Quotes
“Stop worrying about production; just get the fundamentals right—lighting, depth of field, and good audio.”
“The hard part is the words that come out of your mouth; the delivery is what gets better with practice.”
“Online video should be part of your marketing strategy in many ways—ads, landing pages, content—because video is the most powerful media.”
“Start with your phone, record 50 videos, then upgrade your equipment; it’s all about creating a habit and improving over time.”
Resources
- VidChops: Add An Expert Video Editor To Your Team In Just A Few Clicks And You’ll Never Have To Edit Again
- Follow Augie Johnston on Facebook
- Connect with Augie Johnston on LinkedIn
- Subscribe to The Pass First Podcast - Basketball Coaching hosted by Augie Johnston and Alex Engel on Podchaser
Podcast: Play in new window | Download (Duration: 33:37 — 31.0MB) | Embed
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830: Unlock Your Income Potential Using Online Marketing & Sales Strategies with Rose Radford
Rose Radford is an entrepreneur who serves as a business strategist, coach, and TEDx speaker. Her goal is to assist 100,000 women in unlocking their financial potential through business and Inner Wealth Work® by 2025, and she has made significant progress toward that goal since her launch in 2018. Rose assists her clients in developing the mentality and approach necessary to step up their game and unlock their power to earn money and make a difference in their unique way through private coaching, online programs, and speaking engagements. Find out more on how to get started!
In this episode of Marketer of the Day, Rose shares how she enables clients to transition to evergreen, high-ticket group coaching programs, generating predictable and scalable revenue. She emphasizes the importance of small, consistent improvements to funnels, messaging, and ad spend to create compounding growth over time. Rose highlights the value of using live funnel tests to optimize messaging, focusing on profitability metrics rather than only conversions, and leveraging automation or team support to handle low-value tasks. She also provides actionable strategies for clients to maximize impact, reduce stress, and reclaim time, while maintaining a strong focus on delivering value through high-ticket programs. For those interested in learning more, Rose offers a free training on building evergreen group coaching programs at rose radford.com/stepup and is available for questions via Instagram @rose.radford.
Quotes
“Most people will give up five minutes before the miracle; the key is to take feedback, tweak, and go again.”
“High-ticket recurring revenue is often the sexiest and most exciting way to scale your business.”
“If a shiny new object doesn’t align with your bigger picture, it’s just a distraction.”
“Instead of chasing launches, create a million-dollar asset in your evergreen funnel and program.”
Resources
- Rose Radford Step Up: Learn Exactly How I Help My Clients Ditch The Launch Rollercoaster & Sign 1-3+ New Clients Every WEEK Into Their High Ticket Group Coaching Programs
- Rose Radford: READY TO UNLOCK YOUR INNER MILLIONAIRE GIRL NEXT DOOR®?
- Follow Rose Radford on Facebook
- Connect with Rose Radford on LinkedIn
- Subscribe to Grow to CEO® Podcast by Rose Radford
Podcast: Play in new window | Download (Duration: 29:04 — 26.8MB) | Embed
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829: Optimize Your Content Workflow and Export Publish-Ready Content to Your Website with Wordable CEO Brad Smith
Brad Smith is the CEO of Wordable and Codeless, two companies that help 10-figure brands dominate their industries through content marketing. Today, Brad discusses his passion for rebuilding and relaunching Wordable, a content marketing platform that automates the process of moving content from Google Docs to WordPress and other content management systems. He also talks about the importance of finding time for family and travel, and how his recent road trip across the US has impacted his perspective on life and business.
In this episode of Marketer of the Day, Brad discusses Workable’s capabilities as a plugin for WordPress and other content management systems, highlighting automation features like code cleaning, image optimization, alt text management, and link handling. He shares his philosophy of focusing on operational excellence, building reliable systems, and consistently improving existing tools rather than chasing shiny new projects. Brad also touches on upcoming developments such as deeper CMS integrations, one-click presets, and streamlined Google Docs workflows. For marketers and agencies looking to optimize content publishing, Brad’s insights and tools are accessible via workable.io, his content agency Codeless, and SERP tools at serp.io.
Quotes
“If you just do something long enough, keep attacking it from different angles, eventually you’ll figure it out.”
“The biggest thing is getting better at the boring stuff—building systems and processes so you can spend your time on new projects.”
“It’s never going to be 100% perfect; what’s more important is getting people using the dang thing.”
“Not everything has to be free. You don’t have to follow what everyone else is doing if it doesn’t work for you.”
Resources
- uSERP: The Link Building Agency Companies Hire When ROI is Priority #1
- Codeless: We help a brand become the brand.
- Wordable: Publish Google Docs to WordPress in 1-click.
- Connect with Brad Smith on LinkedIn
Podcast: Play in new window | Download (Duration: 25:14 — 23.3MB) | Embed
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828: App Masters: Optimize and Market Your Mobile App in the App Store and Do Your Best with Steve Young
Steve Young is the founder of App Masters, a company that has helped increase downloads and revenues for over 3,300 apps. As an expert in the mobile app space, Steve has been a recurring guest on the Marketer of the Day podcast, with this being his 7th or 8th guesting. Today, Steve talks about his journey in building App Masters, including how he has evolved his business model over the years to focus on app store optimization, conversion rate optimization, and providing an "unlimited" service for his clients.
In this episode of Marketer of the Day, Steve Young discusses App Masters’ core offerings, including app store optimization, creative assets for app pages, and conversion rate optimization to maximize in-app revenue. He highlights actionable tactics for increasing subscription and in-app purchases, such as optimizing onboarding flows and featuring upgrade options prominently on main screens. He also shares insights on structuring services with tiered subscription plans, emphasizing recurring revenue and affordability to attract more clients. For creators seeking to learn from his expertise, Steve offers content via appmasters.co and their YouTube channel, providing step-by-step guidance, case studies, and practical strategies to grow apps effectively. His philosophy underscores focusing on happiness, sustainable growth, and learning from data while applying creativity and consistency in app marketing.
Quotes
“The quantity improves the quality. Just keep producing content, and over time, the quality naturally gets better.”
“Most app subscriptions come from two screens: the welcome flow and the main page—don’t hide your upgrade options in settings.”
“Happiness is the barometer for success, not how big or rich your business is.”
“Take action, produce something, and put it out into the world; even a handful of results is better than zero.”
Resources
- Subscribe to App Masters on YouTube
- App Masters: We grow apps faster, better & cheaper
- Connect with Steve Young on LinkedIn
Podcast: Play in new window | Download (Duration: 33:54 — 31.2MB) | Embed
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827: Website Rental Coaching: Build a Predictable Passive Income Using Small Business Lead Generation and Search Engine Optimization Traffic with Luke Van Der Veer
Luke Van Der Veer is an expert in creating passive income through digital real estate. He teaches people how to build websites that rank highly on Google and generate leads for local businesses, which the business owners then pay a monthly fee to "rent" from the website owner. Luke has extensive experience in this model and shares his knowledge through his website, Website Rental Coaching. Today, Luke discusses the concept of "renting out digital real estate" and how individuals can create a predictable passive income stream by leveraging search engine optimization and lead generation for local businesses.
In this episode of Marketer of the Day, Luke Vanderveer dives into the mechanics of building a passive income business using website rentals, SEO, and lead generation. He explains how to find niches with demand, generate leads, and connect them to business owners, creating a win-win system that reduces upfront sales pressure. Luke also emphasizes the importance of providing value first, using call tracking and automated lead distribution, and scaling the process over time. For those interested, he offers resources, webinars, and a mini-course through website rental coaching.com, showing both beginners and business owners how to implement this model efficiently. His teaching highlights practical, actionable strategies for generating predictable income online while avoiding common pitfalls.
Quotes
“It’s the same idea as physical real estate, but your tenants are now digital, and you control the asset.”
“First, provide value. Send free leads to build trust, then the business owner will want to work with you.”
“Money comes back, but time does not. If you want it, act now and shortcut your path.”
“Even if you’re not a natural salesperson, just connecting people and demonstrating value can create a passive income.”
Resources
- Website Rental Coaching: Earn Passive Income and Escape the Rat Race
- Connect with Luke Van Der Veer on LinkedIn
Podcast: Play in new window | Download (Duration: 25:27 — 23.5MB) | Embed
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826: Unify Creative Agency: Build Your Brand By Taking the Right Actions in the Order of Importance to Save Time, Money & Agony With St. Louis Marketing Consultant Bear Wade
Bear Wade is the founder of Unify Creative Agency, a marketing and branding company. With over 20 years of experience in the industry, Bear has worked with numerous clients to help them define their brand identity and messaging. Today, Bear discusses the importance of building your marketing in the right order. He shares his "five brand steps" approach, which covers defining your brand identity, brand media, pricing, website, and print materials, before moving on to growth, content, and scaling strategies.
In this episode of Marketer of the Day, Bear Wade shares his approach to helping businesses build marketing in the right sequence, emphasizing clarity, efficiency, and repurposing content to reach diverse audiences. His methodology covers defining brand identity, creating media assets, establishing pricing structures, building websites, developing print materials, and scaling through content pipelines and project management systems. He also highlights practical strategies such as batch recording, using checklists like the Push Record Checklist, and outsourcing editing to save time and maintain quality. Bear’s work has delivered measurable impact, including clients achieving substantial ROI by updating branding and marketing in the correct order. Resources, quizzes, and a book on the Unify Brand Steps are available at bearwade.com, helping entrepreneurs and marketing teams implement his system effectively.
Quotes
“Build your marketing in order. There’s an order to it, and if you follow it, you’ll save a ton of time, money, and heartache.”
“Define everything first—your brand, your message, your media—then apply it across websites, videos, and print.”
“Repurpose your content and meet your audience where they are—video, blog, social media, podcast—people learn differently.”
“What gets scheduled gets done. Batch your content creation and outsource editing when possible.”
Resources
- Unify Creative Agency: Your Virtual Marketing Department To Grow Your Sales.
- Bear Wade: Your business efficiency experts.
- Follow Bear Wade on Facebook
- Connect with Bear Wade on LinkedIn
Podcast: Play in new window | Download (Duration: 36:36 — 33.7MB) | Embed
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825- Grow, Build and Scale your Organization Using Strategies and Tools with Beate Chelette
Beate Chelette is a growth architect, author of “Happy Woman Happy World,” and host of the podcast "The Women's Code". As a single mom who overcame $135,000 in debt, she cracked the new business code and sold her business to Bill Gates for millions. Today, Beatty discusses the importance of failure, the need to acknowledge differences in how people operate, and her blueprint for building a successful business.
In this episode of Marketer of the Day, Beata shares her insights on building scalable organizations, focusing on creating purpose-driven teams and leveraging innate strengths rather than forcing conformity. She introduces the concept of the New Business Code, designed to optimize team performance by understanding differences in gender, communication, and work styles while fostering equity and collaboration. Beata emphasizes using failure as a learning tool and offers practical guidance for entrepreneurs, including identifying your ideal client through tools like airtightavatar.com and joining her Facebook community, My Entrepreneur Forum. Her philosophy centers on structured growth, adaptability, and aligning business systems with both profitability and fulfillment.
Quotes
“Look at failure as a road sign. It’s telling you not to go this way, so you can save time and money and find the right path.”
“I rather have ten people working five hours a week for me than one person doing forty, because it reduces risk and lets you scale faster.”
“The New Business Code is about teaching people how to understand each other’s strengths and build teams based on innate abilities, not preferences or biases.”
“Instead of cloning yourself, break down the pieces of what you do and hire people to fill in those pieces. That’s how you scale sustainably.”
Resources
- Airtight Avatar: Master Your Market. Craft Precision Brand Strategies That Resonate.
- The Women's Code: Empowers and Supports Leaders by Blending Spiritual Insights with Effective Success Strategies
- Follow Beate Chelette on Facebook
- Connect with Beate Chelette on LinkedIn
- Get a copy of the Happy Woman Happy World: The Foolproof Fix That Takes You from Overwhelmed to Awesome on Amazon by Beate Chelette
Podcast: Play in new window | Download (Duration: 23:29 — 21.7MB) | Embed
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824: Increase Your Organic Reach Through Content Marketing for Your Software Startup with Karl Hughes
Karl Hughes is a former software engineer and CTO who now runs DRAFT.DEV, a specialized content marketing agency that helps companies reach software developers. With his background in software development, Karl provides a unique perspective on how companies can effectively market their products and services to the developer community. Today, Karl talks about creating educational and helpful content for software engineers, rather than relying on traditional sales tactics that often turn developers away.
In this episode of Marketer of the Day, Carl shares strategies for increasing organic reach through content marketing, emphasizing consistent publishing, relevance, and quality. He recommends producing at least one well-crafted piece per week, ranging from 1,500 words to more in-depth tutorials, supported by images or videos. Carl also highlights the importance of updating older content to keep it relevant and leveraging competitor insights, community discussions, and support queries to generate new ideas. His agency primarily serves Series A and B developer-focused companies, including API-driven tools, and he encourages founders to start small, iterate, and optimize over time. More information can be found at draft.dev or via email at Carl@draft.dev.
Quotes
“Developers hate cold emails and spammy pop-ups. Educational, practical content is the way to get in front of them.”
“If your developers are already busy building your product, you can’t expect them to write all your content. Scaling content production often requires outside help.”
“A good baseline is one piece of content per week. Consistency matters more than trying to do everything at once.”
“Update your old content and re-promote it. Fresh, current content keeps traffic up and helps you compete with outdated guides online.”
Resources
- DRAFT.DEV: SCALE YOUR TECHNICAL MARKETING CONTENT
- Karl Hughes: Buying and Scaling Digital Service Businesses
- Connect with Karl Hughes on LinkedIn
Podcast: Play in new window | Download (Duration: 20:33 — 19.0MB) | Embed
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823- Marketing Funnels, Pricing and More- How To Sell A Marketing Funnel For 5 Figures with Mike Killen
Mike Killen is the best-selling author of "Five Figure Funnels" and the founder of Sell Your Service. He is obsessed with helping funnel builders and marketing agencies increase their prices and define their niche. Today, Mike shares his journey of starting an agency, finding success in a specific niche, and then pivoting to teaching others how to sell high-ticket marketing funnels. He discusses the importance of niching down, setting the right price point, and building a scalable business model through products, services, and a community.
In this episode of Marketer of the Day, Mike explains the six components essential to raising prices and selling five-figure funnels: defining a niche, setting the price first, building assets, establishing authority, generating attention, and taking consistent action. He emphasizes that high-ticket offers work as both revenue drivers and qualification tools, ensuring clients who need more support can transition into premium, done-for-you services. Mike also highlights the importance of self-confidence, encouraging entrepreneurs to sell before they build, focus on outcomes rather than comparisons, and trust their own expertise. He shares his book Five Figure Funnels, and points listeners to SellYourService.co.uk and the corresponding Facebook group for further resources and community support.
Quotes
“You have to release your first product as the most expensive model. Price has nothing to do with experience; it’s about the value you deliver.”
“Done-for-you services are qualifiers. If someone struggles with your course, that’s not failure—it’s an opportunity for them to get more help.”
“Have courage, commit, and take action. Sell before you build, charge what you’re worth, and trust yourself.”
“You don’t scale businesses; you scale the idea. Focus on a core problem and a hyper-specific niche to grow effectively.”
Resources
- Sell Your Service: We motivate funnel builders to increase their prices, define a niche and sell marketing funnels for five figures +
- Subscribe to Sell Your Service on YouTube
- Follow Mike Killen on Facebook
- Connect with Mike Killen on Linkedin
- Five Figure Funnels: How To Sell Marketing Funnel Services To Your Customers For Five Figures In Any Market, No Matter Your Experience by Mike Killen on Amazon
Podcast: Play in new window | Download (Duration: 31:36 — 29.1MB) | Embed
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822: Enjoy the Rollercoaster ride of Facebook Ads: Make The Breakneck World of Ad Management Easy with Jody Milward
Jody Milward is an accidental entrepreneur who has built a seven-figure business. She shares her exciting entrepreneurial journey, going from a receptionist at the Queensland Health department to becoming a successful female business owner. Today, Jody discusses her passion for Facebook ads and how it has opened up opportunities for people like her to achieve the lifestyle they once thought was unattainable. She emphasizes the importance of consistent action, learning valuable skills, and not settling for the status quo.
In this episode of Marketer of the Day, Jody shares her expertise in Facebook ad strategy, management, and compliance. She explains how small, consistent actions like engagement and video campaigns, proper retargeting, and building brand awareness can outperform impulsive ad spending. She emphasizes understanding Facebook’s policies, including avoiding risky claims or emotionally negative language, and leveraging compliant content to nurture leads. Jody also runs a boutique ad agency and offers coaching and certification for other ad managers, connecting businesses to expert support through FindYourAdManager.com. For newcomers, she provides a practical entry point with her Client Attraction Code program, demonstrating how to build audiences and run low-cost, high-impact campaigns.
Quotes
“I just suddenly had a fire that led inside me to say, ‘There’s something more than just the nine to five.’”
“Facebook ads give any business the ability to dominate their niche without tens of thousands of dollars in TV commercials.”
“Before anyone launches an ad, always check the Facebook terms—compliance is key, or your account can be shut down in minutes.”
“Consistent action, building brand awareness, and retargeting are what make Facebook ads truly work, not just throwing money at them.”
Resources
- Jody Milward: Become a Successful Facebook Ad Manager and Live Your Dream Life
- Find Your Ad Manager: Tap Into The Premier Community Of Ad Strategists Exclusively For The Coaching And Course Creator Niche
- Jody Milward on Facebook
- Connect Jody Milward on LinkedIn
Podcast: Play in new window | Download (Duration: 30:32 — 28.1MB) | Embed
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821: Activate Your Copywriter Brain: Expanding Business Growth with Mike Giannulis
Mike Giannulis is an experienced entrepreneur who has been in the internet marketing space for nearly 20 years. He acquires and scales other businesses, particularly in the health and supplement industries. Mike has a wealth of knowledge and experience in areas like copywriting, marketing, and business growth strategies. Today, Mike shares insights on how he and his partners approach acquiring and scaling companies. He discusses tactics like optimizing upsells, improving email sequences, and leveraging paid traffic to drive growth.
In this episode of Marketer of the Day, Mike shares his current work in business acquisition, growth strategy, and modern copywriting. He highlights the importance of “fast food copywriting” using swipe files and templates to create content quickly, as well as converting goals into actionable projects to ensure consistent progress. Mike emphasizes understanding the prospect’s psychology, leveraging modular content for sales, and continuously stacking complementary skills to create market differentiation. He also discussed upcoming projects, including his AI-powered copywriting tool, ProntoWrite.com, and encouraged listeners to explore OnlyOneMike.com for additional insights. Key takeaways include prioritizing consistency over motivation, using structured processes to execute goals, and the value of curiosity and experimentation in both marketing and business operations.
Quotes
“A good copywriter knows the rules. A great copywriter knows the prospect.”
“Motivation is just an emotional opt-out; consistency is what drives success.”
“Goals are just headlines with deadlines. Convert them into projects and focus on the steps.”
“Small, simple changes—upsells, pricing tweaks, follow-ups—can multiply revenue faster than flashy hacks.”
Resources
- Copywriter Brain: Welcome Marketer of the Day Podcast Listeners
- Pronto Write: Content In A Click
- Only One Mike: I help Leaders & Entrepreneurs live better lives and build bigger businesses.
- Mike Giannulis: Mike Giannulis Productivity Blog
- Follow Mike Giannulis on Facebook
- Connect with Mike Giannulis on LinkedIn
Podcast: Play in new window | Download (Duration: 37:15 — 34.3MB) | Embed
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820: Increase Your Visibility and Credibility to Generate More Revenue with Mickie Kennedy
Mickie Kennedy is the founder of e.releases, a press release service that helps small businesses, authors, and startups increase their visibility and credibility. With over 22 years of experience in the industry, Mickie has become an expert in leveraging press releases to help his clients gain media attention and drive business results. Today, Mickie talks about the power of press releases, emphasizing the importance of strategically choosing what to announce rather than simply sharing internal updates.
In this episode of Marketer of the Day, Mickey explains how businesses can leverage press releases to gain media coverage, increase traffic, and grow revenue. He highlights practical strategies such as creating surveys, co-branding with trade associations, and pitching contrarian viewpoints to attract journalist attention. Mickey also details press release distribution, noting that quality services like E-Releases offer national reach at affordable prices compared with standard newswires. He encourages a long-term approach with multiple releases per campaign, stressing the importance of strategic planning and iteration. Listeners are invited to access his free one-hour masterclass at E-Releases.com/plan, which outlines eight proven press release strategies to implement in their businesses.
Quotes
“The press release should not be self-serving; the goal of your announcement should serve the journalist.”
“If you can find a contrarian viewpoint or a unique story, you stand a much higher chance of getting media pickup.”
“Every business has something that differentiates it, even if it’s just culture or customer service—find your USP.”
“PR has so much leverage capability: for a little effort, time, and money, you can get 20, 40, 200 times what you spend.”
Resources
- e.releases: Best Press Release Distribution Service for Small Businesses
- Follow Mickie Kennedy on Facebook
- Connect with Mickie Kennedy on LinkedIn
- Get a copy of Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention by Mickie Kennedy on Amazon
- Get a copy of Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention Kindle Edition by Mickie Kennedy on Amazon
Podcast: Play in new window | Download (Duration: 28:47 — 26.5MB) | Embed
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819: Grow your Revenue, Brand Awareness, and Reach by Becoming a Podcast Guest with Mark Colgan
Mark Colgan is the co-founder of Speak On Podcast, entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies. With 13 years of experience in B2B sales, marketing, and recruitment, Mark has created the Cold Email Bootcamp course and the Sales Impact Academy course. Today, Mark discusses his focus on speaking on podcasts to help people get their message out there, as well as the challenges and benefits of leveraging this medium for business growth.
In this episode of Marketer of the Day, Mark shares insights into his Speak on Podcast service, detailing how his team helps clients secure high-quality podcast placements and navigate the complexities of preparation, follow-up, and audience targeting. The process includes onboarding, creating a personalized media kit landing page, conducting test interviews, providing presentation coaching, and managing ongoing follow-ups with podcast hosts. Clients typically participate in 24 targeted podcasts over a six-month campaign, resulting in evergreen exposure and measurable impact on business growth. Mark emphasizes tracking results, building relationships, and refining messaging while celebrating small wins, and invites listeners to schedule a strategy session at SpeakOnPodcast.com/strategy to plan their own podcast campaign.
Quotes
“What’s obvious to you is often amazing to others.”
“They don’t know what they don’t know. Even if you forget five things, the audience isn’t going to notice.”
“We give a shit. We care about the relevancy of the podcasts and the experience for both the host and our customers.”
“Podcasting is such an evergreen channel—people are discovering interviews months or even years later.”
Resources
Podcast: Play in new window | Download (Duration: 33:47 — 31.1MB) | Embed
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818: Dive into Marketing Fundamentals and Create the Right Plan to Make Your Business Fun and Easy with Tim Fitzpatrick
Tim Fitzpatrick is an entrepreneur and business owner with expertise in marketing and business growth. He has a passion for helping entrepreneurs and small business owners succeed. As the founder of Rialto Marketing, Tim shares his insights on marketing fundamentals and strategies to help businesses grow and thrive. Today, Tim discusses the importance of understanding your target market, crafting effective messaging, and having a solid marketing plan in place to achieve consistent and repeatable results.
In this episode of Marketer of the Day, Tim shares his philosophy on marketing fundamentals and the “marketing strategy trilogy”: understanding your target market, crafting clear messaging, and having a plan to deliver that message. He demonstrates how focusing on these fundamentals eliminates guesswork, reduces distractions, and increases repeatable results, using real-world examples of clients who refocused on ideal clients to drive profitability and satisfaction. Tim also emphasizes tracking three key metrics—leads generated, lead sources, and conversions—to make informed decisions and optimize performance. Listeners are encouraged to explore free resources and templates at RealityMarketing.com/marketer-of-the-day and to schedule a consultation for guidance on implementing these strategies effectively.
Quotes
“Just don’t compare yourself to others. If you compare yourself to others, you are never going to be happy. That goes in life and with marketing.”
“If you know what your priorities are and you have clarity, it reduces stress and helps eliminate distraction.”
“Your business is evolving. Fundamentals aren’t set in stone—you need to revisit them to make sure you’re still on track.”
“So many people skip the fundamentals—they’re not cool, they’re not sexy—but they lay the foundation for you to build the rest of your marketing house from.”
Resources
Podcast: Play in new window | Download (Duration: 34:27 — 31.7MB) | Embed
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817: Bank on Yourself: Grow Wealth and Take Control of Your Financial Life with Sarry Ibrahim
Sarry Ibrahim is a financial planner and member of the Bank on Yourself organization. He helps real estate investors, business owners, and employees grow safe and predictable wealth using a financial strategy that has been around for 160 years. Today, Sarry shares his passion for helping clients grow wealth predictably without taking unnecessary risks. He explains the "Bank on Yourself" concept, which involves using dividend-paying whole life insurance to mitigate interest payments, market risks, and taxes.
In this episode of Marketer of the Day, Sarry discusses his work with Finn Asset Protection, helping real estate investors, business owners, and employees grow wealth safely and predictably using the Bank on Yourself strategy. This approach leverages dividend-paying whole life insurance to build cash value, provide borrowing power, and mitigate market, tax, and interest risks. He emphasizes coaching, personalized planning, and creating structures that support disciplined saving and financial growth. Sarry highlights resources such as the podcast Thinking Like a Bank and the books Becoming Your Own Banker by Nelson Nash and The Bank on Yourself Revolution by Pamela Yellen. Key takeaways include the importance of thinking like a bank, creating intentional obstacles to prevent impulsive spending, and integrating logic with emotion in financial decision-making.
Quotes
“I look at failure as almost an opportunity to learn from it; it’s like a wake-up call to improve and pivot in a different direction.”
“Think like a bank. Don’t just think like a consumer; handle your money and financial decisions like a corporation.”
“Entrepreneurship starts with emotion, but you need logic to back up your decisions—both have to work together.”
“Adding intentional obstacles between you and your money can dramatically increase your chances of saving.”
Resources
- Financial Asset Protection: Grow your money safely, predictably, and guaranteed!
- Connect with Sarry Ibrahim, MBA, LTCP on LinkedIn
- Sarry Ibrahim's Book: Bank on Yourself with Sarry Ibrahim
Podcast: Play in new window | Download (Duration: 30:25 — 28.0MB) | Embed
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816: Thrive During Chaos and Uncertainty: Use Discipline and Organization to Grow Your Business with John F. Kennedy
John F. Kennedy is a certified financial planner and the co-founder of CandorPath, a financial planning firm. He is also the host of the "Above Board with CandorPath" podcast, where he and his business partner discuss topics related to business, finance, and personal growth. Today, John discusses the importance of being organized and disciplined, especially during times of chaos and uncertainty. He emphasizes the value of having a plan and sticking to it, even when it's difficult, as it can provide a sense of stability and control amidst the unpredictability of life.
In this episode of Marketer of the Day, John discusses his podcast, Aboveboard with Candor Path, which provides accessible financial guidance for entrepreneurs and business owners. The show combines practical financial education with discussions on life, business partnerships, and personal growth. John highlights episodes like Lessons in Business Partnership and The Sentient Life, which explore collaborative teamwork and finding awareness through travel. Key takeaways include embracing discipline, confronting financial fears, choosing positivity over negativity, and leveraging education through approachable dialogue. Resources mentioned include CandorPath.com, social media handles @CandorPath, and the podcast Aboveboard with Candor Path.
Quotes
“Having discipline, following the rules you set for yourself, creates sanity when there’s chaos around you.”
“Money anxiety is common, but leaning into the situation instead of avoiding it is how you get better.”
“Business partnerships can multiply your impact—one plus one can equal three if you leverage the team correctly.”
“Choosing positivity is harder than being negative, but it leads to better outcomes in the long run.”
Resources
- CandorPath Financial: An Ensemble Approach to Financial Planning
- Follow CandorPath Financial on Facebook
- Connect with John Kennedy, CFP on LinkedIn
- Subscribe to the Above Board Podcast hosted by CandorPath Financial on Apple Podcasts
Podcast: Play in new window | Download (Duration: 32:54 — 30.3MB) | Embed
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815: Behavioral Change: Improve Your Marketing and Grow Revenue with Sean Doyle
Sean Doyle is the principal at FitzMartin Inc, a leading consultancy focused on sales, marketing, and management services for B2B companies. He is also the author of the book "Shift," which provides practical advice for executives in charge of marketing but not trained for the task. Today, Sean discussed the importance of the "middle of the funnel" in marketing, emphasizing the need to focus on the specific needs of your top 150 prospects rather than casting a wide net. He shared his expertise on using digital marketing tools to effectively communicate with high-value customers throughout the sales cycle.
In this episode of Marketer of the Day, Sean shares insights on applying cognitive marketing principles, behavioral science, and sales-first strategies to grow revenue. He highlights the importance of collaboration between marketing and sales teams, investing in late-stage sales support, and “selling backwards” by prioritizing the top 150 high-value prospects. Sean’s book, Shift, provides 19 practical ideas for executives in charge of marketing, particularly those not formally trained in the field, to optimize marketing performance and drive growth. Key takeaways include leveraging behavioral insights to guide prospects, customizing communication for maximum relevance, and using digital marketing as a measurable tool to support sales and long-term business success. Resources mentioned include his websites SeanM.Doyle.com, FitzMartin.com, and Shift on Amazon.
Quotes
“Marketing today is incredibly personable, clear, relevant, and sales-driven—if you know how to apply it at the right stage of the funnel.”
“Stop talking about yourself. Talk about their needs. That’s how you help someone change to a better solution.”
“The middle of the funnel is the gold—it’s the handoff between marketing and sales, where the most return is waiting to be unlocked.”
“Selling backwards means starting with the prospects who matter most, addressing their specific pain points, and then working your way outward.”
Resources
- Sean M Doyle: Author, Speaker And Advisor Helping Small-business Owners Improve Their Marketing To Help Sell More, To More Profitable Customers.
- FitzMartin: Accelerating B2B Business Growth with Behavioral Science
- Connect with Sean M Doyle on LinkedIn
- Get a copy of Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task by Sean M. Doyle on Amazon
Podcast: Play in new window | Download (Duration: 27:24 — 25.3MB) | Embed
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814: Grow Your Business While Nurturing Your Family Like A Boss Mom with Dana Malstaff
Dana Malstaff is the founder of Boss Mom, author of “Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro,” the creator of the Nurture to Convert Society, and a mother, author, podcaster, content strategist, template architect, blindspot reducer, engagement facilitator, and movement maker. Today, Dana talks about the challenges of being a busy mom running a successful business, sharing strategies for managing unpredictable schedules, prioritizing tasks, and building sustainable systems that don't require constant attention.
In this episode of Marketer of the Day, Dana discusses her work with Boss Mom and the Nurture to Convert Society, a membership program designed to help mom entrepreneurs build evergreen systems that automate marketing and sales. She shares how her system enables members to focus on serving clients while minimizing time spent on repetitive sales tasks, leading to measurable results such as first $10k months. Dana also highlights common mistakes in marketing, including inconsistent messaging, and provides strategies to scale businesses efficiently. Key takeaways include the importance of prioritizing high-impact tasks, creating repeatable systems, and cultivating discipline to achieve consistent results. Resources mentioned include her books Boss Mom and Climb Your Own Ladder, her podcast, and the Boss Mom community at boss-mom.com.
Quotes
“Chaos isn’t chaos; it’s just unpredictability. Learn to be flexible and agile, and suddenly it’s just a normal Friday morning.”
“Stop putting content out for the sake of content. Consistency of messaging is key, not consistency of content.”
“Discipline is more important than motivation. Action creates motivation, and that’s what puts you lightyears ahead.”
“Prioritize your actions, not your time. Use the small pockets of opportunity to get things done, and you’ll be productive no matter what life throws at you.”
Resources
- Boss-Mom: The Top Voice and Resource for Moms with Businesses
- Follow Dana Malstaff on Facebook
- Connect with Dana Malstaff on LinkedIn
- Get a copy of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro by Dana Malstaff on Amazon
Podcast: Play in new window | Download (Duration: 32:51 — 30.3MB) | Embed
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813: Every Entrepreneur’s Dream: Reach More People, Generate, and Unlock More Profits with John Meese
John Meese is the author of the book "Survive and Thrive: How to Build a Profitable Business in Any Economy." He is also the CEO of CoWork and the Co-Founder of Notable. Today, John discusses strategies for building a successful business during times of economic uncertainty, including the importance of adapting to changing customer needs and creating real solutions to real problems.
In this episode of Marketer of the Day, John discusses his book Survive and Thrive: How to Build a Profitable Business in Any Economy and shares actionable insights for entrepreneurs. He highlights the importance of creating value through a three-product strategy: gateway products to attract customers, continuity products to maintain engagement, and flagship products to showcase the full transformation. John stresses the shift from the “age of information” to the “age of insight,” where distilled, actionable solutions matter more than raw data. He illustrates his points with examples from Amazon’s one-click checkout and Notable’s WordPress themes designed for live content, emphasizing empathy, human-centered solutions, and building trust with customers. The episode underscores the principle that successful businesses prioritize solving real problems and delivering measurable value.
Quotes
“Business is built on creating a real solution to a real problem for real people.”
“Empathy isn’t an on/off switch; it’s a skill you can cultivate to understand how your customers think and feel.”
“Gateway, continuity, and flagship products give structure to your offerings and make it clear what your customers’ path looks like.”
“We’ve moved from the age of information to the age of insight; people don’t want more information—they want distilled solutions that get results.”
Resources
- John Meese: Get a FREE Crash Course on how to Sell Your Smarts without losing your soul
- Connect with John Meese on LinkedIn
- Get a copy of Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One) by John Meese on Amazon
Podcast: Play in new window | Download (Duration: 38:26 — 35.4MB) | Embed
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