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812: Graphic Rhythm: Disrupting How You Create Graphics of All Kinds with Ian Bower

Ian Bower is the owner of Graphic Rhythm, a design agency that is revolutionizing how businesses obtain graphic design services. Graphic Rhythm allows companies to access high-quality, on-demand design assets without the hassle of hiring individual freelancers. Ian has also built other businesses around design, copywriting, and Amazon Marketplace selling. Today, Ian talks about his focus on growing Graphic Rhythm over the past 6-12 months. He explains Graphic Rhythm's approach to providing design services, catering to businesses of all sizes with a "full-stack" model that offers both daily design work and more comprehensive creative direction.

In this episode of Marketer of the Day, Ian shares how Graphic Rhythm disrupts traditional graphic services by providing flexible solutions that scale with client needs. He explains the difference between production designers and creative directors, the importance of maximizing content from existing sources such as blogs, podcasts, and social media, and the benefits of using a credit-based system to manage requests and turnaround times. Ian also highlights untapped opportunities for graphics, including loyalty programs, packaging, and email campaigns, emphasizing the value of consistent, professional visual representation to build authority and brand presence. Listeners are encouraged to explore GraphicRhythm.com to see the service in action and access potential discounts.

Quotes

“You can appear bigger than you are and build authority through good graphic design—consistent, professional visuals make all the difference.”

“One piece of content can become a dozen different posts, emails, or videos; it’s about maximizing every asset your business already has.”

“Production designers execute your ideas really well, but if you want to synthesize half-baked concepts into something creative, that’s when a creative director is needed.”

“Our subscription model gives you clear, predictable output with design credits, so you know exactly how much design work you’re getting each month.”

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811: Tap into the Michelangelo Mindset and Get What You Want by Subtraction with Dr. Mark Goulston

Dr. Mark Goulston is a renowned psychiatrist, author, and podcast host. He is the co-author of 9 books, including the top book on listening in the world, "Just Listen." Dr. Goulston also hosts the "My Wake Up Call" podcast, where he interviews influential guests. Today, Dr. Goulston discusses the "Michelangelo Mindset," which he describes as the "apple of personal and professional development." He explains how this mindset, inspired by Michelangelo's sculpting process, can help individuals and businesses carve away everything that isn't serving them to realize their true potential and success.

In this episode of Marketer of the Day, Dr. Goulston explains the Michelangelo Mindset and its applications in marketing, leadership, and communication. He emphasizes listening for what people truly want rather than pushing one’s own agenda, using the metaphor of sculpting David by removing everything that isn’t essential. He shares practical strategies for pitching investors, engaging customers, and attracting top talent, highlighting the importance of triggering “Wow” moments, reducing clutter, and focusing on immediate, actionable value. His work includes coaching startups through an international accelerator, as well as sharing insights from his books, public speaking, and online resources at MichelangeloMindset.com and LinkedIn.

Quotes

“Inside every customer is someone who wants to buy—don’t sell them; inside every investor is someone who wants to give—don’t push, just sculpt away everything that isn’t essential.”

“Focus on what people are listening for, not what you want to say; when you give them what they’re looking for, they give you their mind for an hour.”

“Wow, yes moments break through clutter—they make people pay attention, act, and remember you.”

“The Michelangelo Mindset is about carving away everything that isn’t serving the result you want, whether it’s in business, relationships, or personal growth.”

Resources

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810: Scale Your Business, Generate Revenue, Profitability, and Establish Your Reputation with Daniel Snow

Daniel Snow is the founder of The Snow Agency, a performance and social media marketing agency that helps disrupt the e-commerce landscape for direct-to-consumer (DTC) brands. With over 3.5 years of experience launching and scaling numerous viral e-commerce brands, Daniel has generated over $50 million in revenue. Today, Daniel talks about his passion for growth, both for his agency and his clients. He shares insights on the challenges and strategies involved in rapidly scaling an agency, including the importance of building a strong team and infrastructure to support that growth.

In this episode of Marketer of the Day, Daniel discusses his work scaling e-commerce brands and managing The Snow Agency. He highlights the importance of content creation, proper inventory and fulfillment management, and client collaboration to achieve rapid revenue growth. Notable case studies include Hollywood Hair Bar, which grew from $30K to $25 million in annual revenue with Daniel’s guidance. Daniel emphasizes that growth requires disciplined execution, being open to advice, and building strong internal teams. Listeners can follow his insights and updates via The Snow Agency website, Twitter (@imdanSnow), Instagram (@dapper), or email (Dan@thesnowagency.com).

Quotes

“Growth is what makes me feel fulfilled, personally and professionally—solving problems and seeing the impact on clients is what drives me.”

“The most common mistake is when brands don’t take advice, waiting too long to act, which often leads to failure.”

“Content is truly the single greatest bottleneck for advertising—you need constant, platform-specific content to test and scale effectively.”

“You hire us to allow us to do what we do best; the clients who trust and implement our guidance see the fastest growth.”

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809: Open Playbook Revisited: Leadership, Self-Awareness, Relationship Building, and Coaching with Larry Dodd

Larry Dodd is the founder of OpenPlaybook, a company that specializes in strengths-based leadership and team building. Larry has extensive experience in the accounting and finance industry, as well as in the sports industry, where he has worked with a major league baseball team. Today, Larry shares his approach to leadership, which focuses on helping companies and organizations unlock their full potential by leveraging the strengths of their team members.

In this episode of Marketer of the Day, Larry discusses his Open Playbook framework, which helps leaders identify their inherent strengths, develop effective communication and management strategies, and mentor others to build strong organizational cultures. He highlights the three playbooks—self-awareness, developing your own approach, and giving your playbook away—as tools to maximize leadership impact. Larry draws on his experience using Gallup CliftonStrengths assessments and shares insights on guiding teams, building culture, and mentoring future leaders. Notable projects include writing for Your Brains Magazine, developing a documentary, and producing a virtual product for Open Playbook, all aimed at scaling leadership development and creating lasting organizational impact.

Quotes

“It starts by knowing your own playbook. Once you have that foundation, you can understand and appreciate differences in others and build stronger teams.”

“The effective leader leaves awake leaders behind them—they grow people, they share their experiences, and they create a culture of development.”

“Sharing stories of your wins and your failures allows others to learn faster and helps build confidence and capability within your team.”

“Step back, examine your strengths, and build from them—it allows you to make better decisions and create a more fulfilling experience as a leader.”

Resources

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808: How Digital Marketing Expands Your Dental Practice with Chris Pistorius

Chris Pistorius is the founder of KickStart Dental Marketing, a top-rated dental marketing company, and the host of The Dental Marketing Podcast. With over 12 years of experience in the dental industry, Chris and his team help dentists grow their practices through digital marketing strategies. Today, Chris discusses the challenges dentists face in navigating the complex world of online marketing, and how KickStart Dental Marketing can help them stand out, attract new patients, and build a strong online presence.

In this episode of Marketer of the Day, Chris discusses actionable strategies for dental practices to generate leads, retain patients, and optimize marketing efforts. He shares examples of low-hanging opportunities such as advertising on platforms like Nextdoor and implementing automated lead follow-ups that connect prospective patients within one minute. He highlights the importance of creating targeted landing pages for specific services and streamlining front desk processes to maximize conversions. Chris also recounts success stories where struggling practices rebounded and even expanded under his guidance. To learn more or schedule a free strategy session, visit KickstartDental.com.

Quotes

“The worst thing a dental practice can do is nothing—digital marketing is where people are finding new dentists, and visibility alone isn’t enough; you need a reason for them to choose you.”

“Every client has a unique selling proposition, and it’s our job to uncover it and show what makes them different from every other dentist in town.”

“We built a system that can connect a lead to the front desk within one minute—speed of response drives huge conversion rates.”

“Take action—doing nothing isn’t going to grow your business. Even small steps consistently taken will move the needle.”

Resources

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807: Communicate Effectively Using Leadership and Emotional Intelligence with Susan Schwartz

Susan Schwartz is a leadership and management coach, speaker, and author of “Creating a Greater Whole.” She equips professionals who are moving into manager and partner tracks to develop the necessary skills to build better relationships and communicate effectively. Today, Susan talks about emotional intelligence, which she describes as an external tool that helps you observe situations and choose how to respond appropriately. She emphasizes the value of self-reflection, building a balanced team, and practicing emotional intelligence skills to become a more effective leader.

In this episode of Marketer of the Day, Susan explains how leaders can apply emotional intelligence to build more cohesive, high-functioning teams and improve organizational outcomes. She provides strategies for stress management, balancing strengths and weaknesses within teams, and creating environments where employees feel empowered to solve problems and contribute creatively. Susan illustrates these concepts with examples of resolving interdepartmental conflicts and mentoring managers to recognize their influence on team behavior. She encourages leaders to listen to understand, clarify responsibilities, and continually revisit processes as organizations evolve. To learn more or connect with Susan, visit her at SGS@RiverBridgeGroup.com or follow her on LinkedIn.

Quotes

“Emotional intelligence is how you see the world and how other people see you—it’s observing the situation and choosing the appropriate response.”

“Leadership is not a solo sport; your strength comes from giving confidence to your team and collaborating to achieve shared goals.”

“Listening to understand, rather than listening to respond, allows your team to solve problems and grow independently.”

“The more you practice emotional intelligence, the more natural it becomes, enabling you to make strong choices and build collaborative, constructive teams.”

Resources

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806: Grow Your E-Commerce Brand Beyond $20,000 Ad Spend with Tim Keen

Tim Keen is the co-founder of Loop Club, an agency that works exclusively with Shopify e-commerce brands to drive aggressive growth. With over $100 million in paid media spend under their belt, Tim and his team have extensive expertise in helping businesses of all sizes scale rapidly. Today, Tim discusses the current state of the e-commerce industry, highlighting the challenges brands are facing due to changes in privacy regulations and the importance of focusing on marketing fundamentals like creative optimization and data collection to stay ahead of the curve.

In this episode of Marketer of the Day, Tim explains how e-commerce brands can thrive in a fast-moving ecosystem by combining classic marketing principles with innovative tactics. He stresses the importance of creative execution in ads, using engaging visuals, clear messaging, and mobile-optimized formats. Tim highlights trends such as personalization, early-stage lead generation, and borrowing techniques from the SaaS sector to enhance e-commerce marketing. He also shares case studies, like helping a client scale from $30–50K per month to a million-dollar Q4 through smart optimizations across Facebook, Google, and email channels. To learn more, visit loop.club to explore their services and schedule a consultation.

Quotes

“The fundamentals of marketing have never been more important: a clear value proposition, compelling creative, and a reason for customers to buy still move the needle.”

“Creative is the biggest piece most people are still sleeping on—if your ad doesn’t grab attention in the first three seconds, it’s already lost.”

“Incremental optimizations—better creative, customer reviews, remarketing lists—compound to create exponential growth in your business.”

“Collecting customer data early and providing value at every stage is the key to personalization and sustainable growth in e-commerce.”

Resources

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805: Today’s Marketing Issues and Solutions with The Brand Leader Kyle Duford

Kyle Duford is an executive from The Brand Leader specializing in crafting outstanding experiences for global brands. He has worked with companies like PowerBar, Nike, Dr. Martens, and Lululemon, giving him a wealth of experience in the marketing industry. Today, Kyle talks about the importance of brands rebuilding and repositioning themselves in the post-pandemic landscape. He emphasizes the need for clear internal communication and understanding one's core mission and values before effectively communicating that to customers.

In this episode of Marketer of the Day, Kyle discusses the critical role of strategic branding and design in helping businesses differentiate themselves and reach their goals. He highlights trends such as the post-pandemic shift in consumer behavior, the rise of social media platforms like TikTok for marketing, and the balance between calculated risk and caution in brand communication. His agency, The Brand Leader, focuses on strategy, design, and identity systems, emphasizing the holistic aspects of branding beyond just logos or visual assets. Kyle also recommends resources like The Ultimate Guide to Rebranding, available on thebrandleader.com, as a tool for businesses seeking guidance on brand strategy and positioning.

Quotes

“If you don’t understand who you are internally, the market will tell you who you are—and you may fall flat if you’re not ready to respond.”

“A brand isn’t just a logo; it’s an emotional connection between a business and its customers, built across every touchpoint.”

“Before you rebrand or reposition, ask yourself why you need to change—don’t make arbitrary decisions based on competitors or trends.”

“The pandemic forced businesses to pivot, and those who stayed true to their mission while adapting strategically are the ones coming out stronger.”

Resources

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804: Start a Podcast: A Bright Future in Podcasting with Rob Greenlee

Rob Greenlee is the Vice President of Content and Partnerships at Libsyn, one of the leading podcast hosting platforms. He is also the host of the New Media Show. With over 17 years of experience in the podcasting industry, Greenlee has been at the forefront of the medium's growth and development. Today, Rob discusses the evolution of the podcasting landscape, particularly in the wake of the pandemic, and shares his insights on what it takes to create a successful and sustainable podcast.

In this episode of Marketer of the Day, Rob discusses his current work with Libsyn, one of the first podcast hosting platforms, and his ongoing co-hosting of the New Media Show. He emphasizes the importance of defining goals, understanding your audience, and using technology to enable creativity rather than hinder it. Rob highlights the value of starting with a focused niche and expanding thoughtfully as your community grows, as well as leveraging live events and hybrid formats to engage audiences. Key takeaways include the necessity of consistency, adaptability, and collaboration in content creation, and the potential for podcasts to serve as a core medium within a broader content strategy.

Quotes

“Podcasting is not a magic bullet—it takes consistent effort, audience engagement, and understanding your goals to succeed.”

“Start with a niche focus, then expand thoughtfully; content should grow with your audience, not fragment it.”

“Technology should enable better connections between people, not become an obstacle to content creation.”

“Content creation—whether podcasting, video, or social media—can transform your career if you align it with your objectives.”

Resources

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803: Learn and Convert Information into Knowledge with Hannes Jordaan

Hannes Jordaan is an ERP software implementation expert who has overcome learning difficulties throughout his life. Today, he shares his strategies for optimizing his learning process and creating a successful career. Hannes further talks about the importance of finding personalized methods for consuming information, such as using audio and visual resources, as well as building a supportive network to help overcome challenges.

In this episode of Marketer of the Day, Hannes Jordaan shares his approach to overcoming learning difficulties and creating effective habits that support personal and professional growth. He emphasizes saying no to distractions, valuing your time, and celebrating small wins as essential strategies. Hannes is working on a support program to help others implement these techniques, encouraging people to optimize their processes, create routines, and develop a community for accountability and encouragement. His advice centers on actionable, simple strategies for building momentum, embracing imperfection, and finding personalized paths to learning and productivity. For more insights, listeners can visit hannesjordan.com to explore his work and upcoming initiatives.

Quotes

“Information sets us free, but you need to find the way that allows you to process it and convert it into knowledge.”

“Learning to say no is the biggest skill you can have—it allows you to focus on what truly matters and avoid overwhelm.”

“You don’t have to be perfect; celebrate the small wins and the tiny habits that compound over time.”

“Do it afraid. Take that step, be kind to yourself, and know there are people who will support you along the way.”

Resources

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802: The Code of Business Building: Marketing, Product Development, and Launches with Tracy Childers

Tracy Childers is an experienced internet marketer and software entrepreneur. He comes from a family of successful speakers and business owners - his father John Childers teaches people how to speak and sell from the stage, and his brother JJ Childers teaches asset protection and tax strategies. Today, Tracy talks about his background in software development and internet marketing, explaining how he transitioned from creating custom software for clients to building and selling his own software products.

In this episode of Marketer of the Day, Tracy Childers shares his approach to product development, software, and business scalability, emphasizing the importance of outsourcing and building systems. He discusses key projects like FLV Producer and WishList Member, showing how listening to customer feedback and improving usability drove their success. Tracy explains that success comes not from coding alone, but from combining marketing insight, customer understanding, and careful team management. He encourages creators to prototype, test, and refine their products while retaining focus on vision and end-user experience. For more information, he directs listeners to wishlistproducts.com, where they can explore his software offerings and community resources.

Quotes

“You don’t have to know how to code; you just have to get really good at explaining what you want.”

“Once a product is finished, it can sell over and over without you doing the work—set it up right, and it generates revenue while you focus on new ideas.”

“The magic formula is simple: does your visitor come to your site and say, ‘This is exactly what I was looking for’?”

“Having the right people is always key—you need to make sure what gets done is your vision and what the customers want.”

Resources

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801: Stop Self-Sabotage and Learn to Be Positive Again with Eric Carder

Eric Carder is an expert in leadership and motivation. He has been focused on the concept of the "toxic mindset" and how it can hold people back from achieving their goals. Today, Eric discusses how negative self-talk, difficulty adapting to change, and relying on others for motivation can all contribute to a toxic mindset. He shares his strategies for overcoming these challenges, including the use of index cards to write down goals, problems, and solutions.

In this episode of Marketer of the Day, Eric Carder shares his current focus on helping entrepreneurs and business owners overcome self-sabotage, build strategic systems, and align actions with their long-term vision. He emphasizes the importance of breaking large goals into manageable steps, writing them down, and celebrating milestones to maintain momentum. Eric also highlights the need to ask for help and use support systems strategically rather than trying to handle everything alone. His work involves coaching, consulting, and developing systems that help companies acquire and retain ideal clients. For those interested in connecting with him or exploring his strategies further, he directs audiences to ericcarder.com, where consultations and guidance are available.

Quotes

“We are our own worst enemies. Everything starts in your brain—your outcomes reflect your thoughts.”

“You can’t consistently perform in a manner that’s inconsistent with the way you see yourself.”

“Celebrate small wins. Break your big goals into manageable steps so you don’t get overwhelmed.”

“Stop doing everything yourself. Ask for help—solitude is not the best thing in business or life.”

Resources

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800: From Zero to Hero: Business Coaching with David Cavanagh

David Cavanagh is a seasoned internet marketer and business coach. He started his journey in the online world by learning how to build websites and optimize them for search engines. Over the years, David has grown his expertise and now runs 12-day long workshops and weekly webinars to help newbies get started on the internet. Today, David shares his story of how he transitioned from a web designer to a sought-after speaker, sharing valuable insights on the importance of solving problems and addressing the questions of your target audience.

In this episode of Marketer of the Day, David explains how he transitioned from web designer to global speaker and coach, specializing in helping beginners get started online. He shares the importance of listening to your audience, answering their recurring questions, and creating solutions that address their real needs. David’s experience includes scaling his business through speaking engagements, webinars, and software demonstrations, using nervous enthusiasm and genuine problem-solving to engage audiences. Key takeaways include focusing on results over appearances, leveraging student feedback to refine content, and using repeated actions to build authority and trust. His resources and coaching programs can be explored at gettingstartedontheinternet.com and davidkavanaugh.com, where beginners can access structured guidance and support for launching their online ventures.

Quotes

“Just go out there and do something and make some money. Most people sit there procrastinating and never actually do anything.”

“If it’s converting and solving a problem, shut up about the design—it doesn’t matter if the site looks ugly.”

“Drop your ego. Your ego ain’t your amigo. Ask a question, shut up, listen, and truly solve the problem.”

“Your customers have already written most of your sales copy for you—you just need to pay attention and answer their questions.”

Resources

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799: Work Smarter in Less Hours while Earning More Income with David Warlow

David Warlow is an experienced business consultant and strategist. He has worked with numerous small and medium-sized businesses to help them streamline their operations, increase efficiency, and achieve sustainable growth. Today, Warlow discusses the key steps business owners can take to work less and earn more, including systemizing their processes, outsourcing tasks, and removing themselves from the day-to-day operations of the business. He shares his insights on understanding the limitations of time and how to leverage systems and outsourcing to scale a business.

In this episode of Marketer of the Day, David explains how business owners can implement systems and outsourcing to scale effectively without losing control. He emphasizes documenting tasks clearly, using flow charts or video instructions, and training staff for specific processes rather than relying on individual memory. David illustrates his methods with real-life examples from his retail businesses, showing how strategic location changes, delegation, and incremental scaling increased revenue while reducing his direct involvement. Key takeaways include the importance of letting go of control where possible, creating repeatable systems, and carefully planning growth to avoid overextension. Listeners are encouraged to explore his resources and consulting services at systems.warlowconsulting.com to apply these strategies in their own businesses.

Quotes

“If you’re doing everything yourself, all you can do is earn the number of hours in the week—there’s only 168 hours.”

“Systemize, outsource, and remove yourself from the business—those are the keys to working less and earning more.”

“Failing to implement systems is one thing; failing to take action and let go of control keeps you stuck.”

“Train for the task, not the person—document everything so anyone can follow the system, even if you’re not there.”

Resources

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798: Break the Bullying Cycle and Become your Best Self with Maria Warlow

Maria Warlow is the founder of Warlow Consulting, a successful retail business. As an experienced mother of two adult sons, Maria has a deep understanding of the challenges and impacts of bullying. Today, Maria talks about her personal experiences with bullying and shares her insights on the various forms of bullying, including physical, emotional, verbal, and cyber. She emphasizes the long-term effects of bullying on mental health, such as anxiety, depression, and aggression, and stresses the importance of early intervention and communication to address this critical issue.

In this episode of Marketer of the Day, Maria discusses her current work through Warlow Consulting, focusing on breaking the bully cycle and building supportive communities for parents, particularly mothers. She advocates for therapeutic interventions for both victims and bullies, education on emotional literacy, and proactive strategies for children and adults to express and process feelings. Maria emphasizes the importance of starting these interventions early, providing real-life examples of children and adults whose lives have been affected by unresolved bullying. Key takeaways include recognizing the deep, long-lasting effects of bullying, fostering open communication, and creating networks of support. She encourages mothers to connect and share experiences through her online community at bullying.warlowconsulting.com.

Quotes

“Bullying should never be taken lightly—it can leave scars that last a lifetime and affect mental health, self-esteem, and social abilities.”

“The earlier you start addressing bullying, the better—younger children can learn how to express their feelings and protect themselves before patterns become entrenched.”

“Both victims and bullies need guidance and therapy; punishment alone does not teach the bully what they are doing or help the victim recover.”

“If you let bullying happen, it stays in your head forever unless you wake up to it and take action—it’s a big step, but it’s liberating.”

Resources

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797: Billion Dollar Challenge: Niches, Content, Sales, and Scaling with Charlie Diamond

Charlie Diamond is the founder of a digital marketing agency and consultancy, as well as a multimedia production, promotion, and publishing company. Today, he discusses his personal journey and the challenges he faced, including being removed from a speaking event in London. This led him to develop the "$1 billion challenge," a mission to help 1,000 entrepreneurs make $1,000 a day for 1,000 days.

In this episode of Marketer of the Day, Charlie discusses his current work helping entrepreneurs generate qualified leads and grow profitable businesses. He provides niche-specific websites with professionally written content and a done-for-you system that ensures phone calls from interested prospects reach business owners, with a subscription model based on lead volume. His program combines a three-month foundational course with ongoing coaching over three years, guiding participants through business setup, marketing, and scaling while emphasizing ethical practices and social responsibility. Notable projects include managing over 280 niches, organizing virtual summits and podcasts, and mentoring participants to not only build revenue but also establish affiliate networks. Key takeaways highlight the importance of leveraging proven systems, consistent guidance, and focusing on ethical, people-first business practices.

Quotes

“If I can help 1,000 people to make $1,000 a day for at least 1,000 days, I would have a billion-dollar company running and help create 1,000 businesses.”

“Everything is done for you—business setup, lead generation, and ongoing support—so participants can profit from our expertise immediately.”

“The key to success is that you cannot do it on your own. You need help, guidance, and a proven system.”

“We’re in the business of people, not just marketing. Ethical practices, giving back, and creating long-term value are non-negotiable.”

You can Contact Charlie Diamond at his email charliediamondconsulting@gmail.com

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796: From Complex to Easy-to-Understand Metrics: Data Gathering, Sales Funnel, and Measurement with Chris Mercer

Chris Mercer is a sought-after measurement marketing expert. He and his team at Measurement Marketing have been helping marketers, marketing teams, and agencies understand, trust, and grow their numbers using tools like Google Tag Manager and Google Analytics. Today, Chris discusses the importance of measurement in marketing, especially with the changes happening in the industry due to updates from iOS, Safari, and Google Chrome. He emphasizes the need for marketers to integrate measurement into their planning process from the start, rather than treating it as an afterthought.

In this episode of Marketer of the Day, Chris explains how proper measurement can transform marketing campaigns and customer journeys, citing examples from his own Measurement Marketing Academy. He walks through how small adjustments—like fixing a missing price on a sales page or changing an offer after analyzing webinar performance—can dramatically improve results. His work focuses on using tools such as Google Tag Manager, Google Analytics, and Data Studio to visualize and optimize campaigns, but he stresses that tools are secondary to strategy. Chris also offers free resources through his Toolbox membership, providing practical guidance on tracking, goal setting, and analytics for marketers who want to implement measurement-driven growth effectively.

Quotes

“You’ve got to know not just what your results are, but how you’re getting those results. That’s where the secret sauce is.”

“Measurement isn’t about the tool—it’s about the strategy. Knowing how to think about measurement is what saves you.”

“Stop asking ‘what happened?’ Instead, ask: ‘Did this work like it was supposed to?’ Then you know exactly what to fix.”

“When you measure correctly, the market tells you the answer—you don’t have to guess, you just listen and adjust.”

Resources

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795: Buy, Rehab, Rent, Refinance, Repeat: Become a Real Estate Investor So You Can Grab the Map with Johnoson Crutchfield

Johnoson Crutchfield is the owner of Grab the Map LLC, a real estate company that focuses on acquiring and managing single-family and multi-family properties. He helps other investors find projects to invest in and provides mentoring and coaching to those getting started in real estate. He is also the host of Grab the Map Podcast. Today, John talks about his unique real estate investment strategy, which involves buying distressed properties, renovating them, and then refinancing to fund the next project.

In this episode of Marketer of the Day, John discusses his current focus on expanding his portfolio while helping others start their real estate journey. He highlights the importance of buying properties at a discount, expecting mistakes, and maintaining realistic expectations. He also emphasizes creating authentic connections and surrounding oneself with experienced mentors. John’s goal for the year is to help 2,000 people begin investing, supported through his Facebook group Wealth in Real Estate, his podcast, and Grab the Map LLC. The episode underlines the intersection of actionable investment strategies, community-building, and personal development, showing that success in real estate is about both financial results and empowering others.

Quotes

“Real estate allowed someone with no money and poor credit to become a multi-millionaire—it changed my life.”

“If you don’t buy the property at a discount, you don’t leave room for the mistakes that are inevitable.”

“Surround yourself with people who have accomplished what you’re trying to accomplish; draw support from them and keep pushing through.”

“Don’t just look at life, grab the map—you never regret the things you do, only the things you didn’t try.”

Resources

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794: Determine Your Brain Type to Unlock Your Unique Superpower with PJ Glassey

PJ Glassey is an exercise scientist, physiologist, researcher, biohacker, and brain science specialist. He is the founder of X Gym, a gym franchise, and is a return guest on the Marketer of the Day podcast. Today, PJ Glassey discusses his brain type test, which helps people determine their unique brain type and unlock their superpowers for faster health and fitness results with little to no willpower. He explains how understanding one's brain type can lead to personalized strategies and hacks for exercise, diet, and overall well-being.

In this episode of Marketer of the Day, PJ discusses his 16 brain type test and how it can unlock personal superpowers for faster fitness and health results with minimal willpower. He explains that knowing your brain type allows you to select optimal workout styles, diets, and habit strategies, and even improves personal relationships by understanding differences in perception and motivation. PJ shares examples from his own family to illustrate the practical impact of brain type alignment, highlighting that even choices like diet and group versus individual training should match your brain wiring. Listeners are encouraged to explore the test at VIP.xgym.com/brain-type-test, with lifetime access, annual retests, and actionable brain training techniques tailored to each type.

Quotes

“Most people don’t even begin to tap into the potential of their brain with exercise. The right kind of movement can put your brain in an overcharge state and unlock your superpowers.”

“When trainers give advice based on what works for them, it only works about 16% of the time. Results depend on your brain wiring, not someone else’s method.”

“The brain is very plastic. When you understand your brain type, you can rewire it, get faster results, and reduce the need for willpower.”

“It’s not that you’ve failed—it’s just that your wiring doesn’t like what you’ve tried so far. There’s an approach that works for you; you just have to find it and never give up.”

Resources

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793: Self-Sabotage: Change Labels and Shift Your Mindset with Jeanie Cisco-Meth

Jeanie Cisco-Meth is a two-time best-selling author, educator, and professional speaker. She is an expert in helping people overcome self-doubt and build confidence. Today, Jeanie shares her passion for "taming the bully between your ears" and providing tools to help entrepreneurs and business owners work better with their teams and achieve their goals.

In this episode of Marketer of the Day, Jeanie shares her strategies for taming the "bully between your ears," focusing on mindset first, productivity second. She highlights the importance of clarity, courage, and confidence in both business and personal life, offering practical advice for entrepreneurs on saying “yes” to opportunities early on, and strategically “no” once priorities are clear. Jeanie also discusses her work with Tony Robbins’ team, her transition into speaking and mentoring, and how she structures her days to balance productivity with self-care. Listeners are encouraged to become aware of their inner dialogue and replace negative thoughts with positive, action-oriented ones. She can be reached through her website JeannieCiscoMeth.com, LinkedIn, and Facebook, where she offers mentoring and coaching.

Quotes

“If I don’t choose what goes in the hole after removing a negative label, I get more negative. But if I choose what goes in the hole, I’m golden.”

“Start with why, not how. When you focus on why, your mind figures out the how.”

“Stop listening to your inner critic and start coaching yourself more so you can go where you want to go.”

“Mindset first, productive second. Awareness is the first step in change.”

Resources

Podcast: Play in new window | Download (Duration: 28:35 — 26.4MB) | Embed

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792: Financial Freedom, Cash Flow, and Trading with Casey Stubbs

Casey Stubbs is an experienced trader and entrepreneur who has been trading stocks and cryptocurrencies for over 25 years. He is the author of “The Ultimate Harmonic Pattern Strategy” and the host of the "How to Trade It" podcast, where he interviews top traders to share their insights and strategies. Today, Casey discusses his focus on improving his trading strategies and fine-tuning his methods to increase results for his clients. He also talks about his efforts to improve his SEO and drive more search traffic to his website.

In this episode of Marketer of the Day, Casey discusses his current work creating educational trading resources, running his podcast How to Trade It, and developing the product “Tim’s Cash Alerts” to help clients make informed investment decisions. He emphasizes using money as a tool, disciplined investing, and financial education for both adults and children to build long-term wealth. Key takeaways include focusing on active markets, managing emotions when trading, and approaching money with a purpose. Casey also highlights practical strategies for financial discipline, portfolio management, and product development while maintaining transparency and measurable results. His website tradingstrategyguides.com serves as a hub for trading education and actionable guidance.

Quotes

“Your money is a tool. Don’t work for your money—make your money work for you.”

“Focus your energy on one thing at a time until it’s where you want it to be, then move on.”

“If it goes down 10%, get out and wait, or find something else. There’s always another opportunity.”

“Have a big why. Money becomes important because it helps you achieve your purpose.”

Resources

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791: Become A Digital Marketing Superhero with John Doherty

John Doherty is an entrepreneur and marketing expert from Denver, Colorado. He is the founder of Credo, a company that helps businesses find the best SEO or digital marketing agencies for their needs. Today, John shares his insights on the latest trends and changes in the digital marketing industry, particularly the impact of the pandemic on marketing strategies. He discusses the shift towards in-house marketing teams and the growing importance of case studies for agencies looking to land new clients.

John also points out opportunities for agencies willing to help clients launch ad campaigns from scratch, even with smaller budgets, emphasizing the value of scaling campaigns over time rather than turning away potential clients. He encourages both agencies and businesses to adjust expectations based on budget versus timeline, promoting transparency and realistic planning.

Quotes

“It’s like we’re at the store with the credit card, but they keep taking the point-of-sale system away from us.”

“Nailing the basics—technical SEO, content, site usability—will give you a better return than chasing every new trend.”

“If you can’t spend more, it’s going to take longer to see results.”

“Put yourself in the mind of the buyer—what would keep them from converting?”

Resources

Podcast: Play in new window | Download (Duration: 31:46 — 29.3MB) | Embed

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790: Rise Above Obstacles, Flaws, and Imperfections with Simonia Blassingame

Simonia Blassingame is a wife, mother, sister, aunt, friend, entrepreneur, and Child of God. She is a speaker and is working on her signature talk. Today, Simonia discusses her mission to help women achieve greatness and overcome obstacles, drawing from her experiences in the military and as a mentor to young women.

In this episode of Marketer of the Day, Simonia shares her superhero-inspired coaching approach through her company, Sane Leadership, Inc. She mentors women on leveraging strengths, mitigating weaknesses, and navigating workplace challenges without unhealthy comparisons. She emphasizes reflection, understanding personal triggers, and aligning career choices with individual traits rather than external expectations. Key takeaways include embracing your origin story, building support systems, and finding flow by focusing on activities that align with your natural strengths. Simonia offers one-on-one coaching and personality diagnostics at simoniablastinggame.com, guiding clients to unlock their potential and achieve meaningful growth.

Quotes

“Once I stopped pretending to be the person I thought they wanted to see, my career really took off.”

“Comparing yourself against the wrong criteria can lead to self-doubt, envy, and missing out on fulfilling your purpose.”

“Your origin story—the experiences that shaped you—can become your superpower if you choose to use it.”

“Tap into your superpowers, show up the way we need you to, and bring your gifts and talents

Resources

Podcast: Play in new window | Download (Duration: 34:12 — 31.5MB) | Embed

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789: Email Writing, Copywriting, and Marketing with Charlene Burke

Charlene Burke is a seasoned copywriter and content creator who has found success in writing email sequences for a variety of clients. After experimenting with different business ventures, Charlene discovered her passion for copywriting, particularly in the realm of email marketing. Today, Charlene shares her insights on the importance of understanding your audience, conducting thorough market research, and leveraging the creative freedom of email copywriting to differentiate yourself in a crowded market.

In this episode of Marketer of the Day, Charlene shares how she now focuses primarily on writing email copy and producing content for her PLR platform, Grow PLR. She explains her process of combining data-driven insights with human empathy to write emails that engage audiences and drive results. Key takeaways include treating life and business as experiments, breaking down challenges into manageable steps, and using support networks to gain perspective and guidance. Charlene also stresses the importance of strategic decision-making, filtering opportunities through long-term goals, and maintaining flexibility while protecting her time and energy. Her services and content can be explored at searchbyburke.com and growplr.com.

Quotes

“Life is an experiment. You just don’t know until you do it.”

“You can get through it, over it, under it, or around it—but you have to address the obstacle in front of you.”

“Don’t let the need for a detour throw you off track; every challenge is a stepping stone toward your ultimate goal.”

“Put opportunities through the filter of your long-term goals—if it doesn’t move you closer, it’s okay to say no.”

Resources

Podcast: Play in new window | Download (Duration: 48:56 — 45.0MB) | Embed

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788: MindMeister Mind Mapping: Organize Your Ideas, Create Incredible Presentations, Run Meetings and Communicate in New Ways with Michelle Matus

Michelle Matus is the Product Marketing Manager for MindMeister, a leading mind mapping software platform that enables over 20 million users to brainstorm, collaborate, and plan projects in a visual way. Today, Michelle talks about the benefits of using mind mapping, including its ability to help users be more creative and productive. She explains how online mind mapping tools like MindMeister allow for efficient organization and visualization of ideas, as well as real-time collaboration with others.

In this episode of Marketer of the Day, Michelle explains how MindMeister can support podcasters, educators, and business teams by breaking down complex projects into visual structures, collaborating in real-time, and embedding maps on websites or linking them to content. She discusses the broader Meister ecosystem, including MeisterTask for task management, and highlights features like public maps, chat, voting, and templates to streamline workflows. Key takeaways include using templates for recurring tasks, leveraging public maps for SEO and content sharing, and approaching mind mapping with a free and open mindset to maximize creativity. Resources and templates are available at mindmeister.com and their blog.

Quotes

“Mind mapping is a fantastic visual way to essentially be more creative and productive.”

“With MindMeister, you can do the brain dump, reorganize, and collaborate in real-time without losing your creative energy.”

“You can’t eat an elephant all at once—you have to break it down one bite at a time, and mind mapping lets you do that with any project.”

“The limitation isn’t in the tool, it’s in your mindset—don’t self-censor, explore all your ideas freely.”

Resources

Podcast: Play in new window | Download (Duration: 30:30 — 28.1MB) | Embed

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