Recent Updates
565: Embrace the Messy: Increase Your Funnel Traffic Through Retargeting with Facebook and Twitter Ad Expert Gavin Bell
Gavin Bell is a Facebook ad expert who's here to share his story about how he was able to build a huge following through content creation (weekly vlogs), retargeting, and creating shareable content. He also explains his ad strategy and thought process when it comes to setting ad goals, creating content, and targeting your audience.
Quotes:
“I'm a big fan of what I call embracing the messy. If you start creating videos now, you might not be great on camera, but you're accepting that. You're saying, ‘I’d rather have a few grammatical errors and still get something out there.” – Gavin Bell
“At the end of the day, it has nothing to do with Facebook ads. It’s all about human psychology, communication, and relationship building.” - Gavin Bell
“We engage through multiple touch points to understand people better and prefer to hear more from them before deciding to make a purchase.” - Gavin Bell
Takeaways:
06:47 Creating perfect content is outdated; getting something out quickly matters more than endless revisions.
11:18 Make content that strangers would want to share, not just content about yourself.
20:35 Facebook ads aren't magic; they still require understanding human psychology and building relationships.
23:46 Successful Facebook advertising starts with clear goals, targeted content, and knowing your audience.
27:51 A basic advertising funnel involves creating content, retargeting interested viewers, and nurturing leads through email sequences.Resources
- The Ultimate Facebook Advertising Blueprint (Free Report)
- Gavin Bell: International Speaker, Entrepreneur and Vlogger (Official Site)
- Gavin Bell (LinkedIn)
Podcast: Play in new window | Download (Duration: 31:13 — 28.6MB) | Embed
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564: Task and Project Management Using Asana, PipeDrive and Slack with Business Productivity Consultant Paul Minors
Paul Minors has a lot to say about productivity, business, self-improvement, automation, optimising your time and income to live life on your own terms. He’s a “virtual consultant” and helps businesses setup and use tools like Asana, MailChimp, Pipedrive and Zapier. He's here to explain how to transition from an unorganized "slap-dash" email-based system into a tool like Asana, how to train your team to use it AND roll it out.
Quotes:
“When you have too many projects, it becomes much harder to track who is doing what, as you need to check more places.” – Paul Minors
“You’ll never have everything—like the structure or details—perfect from the start, so you might need to let things evolve as you go.” - Paul Minors
“Business productivity and efficiency increase when communication is integrated directly with the work that needs to be done.” - Paul Minors
Takeaways:
01:30 Communication should be tied directly to specific work tasks to improve overall business efficiency.
03:36 Rolling out new software requires a strategic plan, not just dumping tools on a team without guidance.
10:58 Project management tools like Asana can replace email communication, creating clear accountability and transparency.
18:05 Having an internal "tool champion" can help teams successfully adopt and use new productivity software.
24:14 Sales CRM tools like Pipedrive help businesses track lead conversion rates and understand their sales process more effectively.
Resources
- Paul Minors (Official site, Asana/PipeDrive/Zapier/MailChimp Consultant)
- Asana (Task Tracker)
- PipeDrive (Customer Relationship Management System for Sales)
- MailChimp (Email Marketing Platform)
- Zapier (Workflow Automation)
Podcast: Play in new window | Download (Duration: 27:06 — 24.9MB) | Embed
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563: Create an Unfair Advantage Over Your Competition By Being Uncopyable: Innovate, Disrupt and “Steal” Genius with Steve Miller
Steve Miller is the author of the Amazon #1 best seller, UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition. He's the guy who teaches small to mid-size businesses how to get people to give them money, and he's here to tell us how to innovate and disrupt our industry by doing what others can't (and won't) do.
Quotes:
“Bad marketers are just marketers who look at their competition and copy what they're doing.” – Steve Miller
“The way to get new ideas is to force yourself to be observant of other experiences.” - Steve Miller
“A lot of success is through testing, but I certainly wouldn't bet on basically going off in a direction that is a complete 180 direction from where we've been.” - Steve Miller
Takeaways:
02:02 Lazy marketers compete on price, while innovative businesses create unique experiences that can't be easily copied.
05:25 Look outside your industry for marketing inspiration and "steal genius" from unexpected sources.
17:52 Focus on maximizing your current business lane before expanding into new areas.
31:20 Before making big changes, always ask your customers what they think to avoid confusion and potential backlash.
36:45 Writing a book is the best marketing tool to build credibility and open new opportunities.
Resources
- Uncopyable: How To Create An Unfair Advantage Over Your Competition (Kindle Book)
- Uncopyable The Book (Official Site)
- The Adventure (Site)
Podcast: Play in new window | Download (Duration: 43:59 — 40.3MB) | Embed
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562: Be Consistent: Branding, Work Ethic, Organization, and Management with WordPress Website Designer Colleen Keith
Colleen Keith is a Graphic Designer and WordPress Stylist that offers reliable and versatile creative design services to entrepreneurs, startups and growing companies. Truly believing that you must be the change you want to see, she only works with and supports clients that are making a positive change in society and the world. While now based in Germany, she's originally from Vancouver and started her business in Sydney, Australia.
Colleen tells us what we need to know about WordPress, especially how to make a website look great by starting with the "demo" in any theme. She also explains how to hire the right person to create your website, how to manage expectations, stay productive, focused, and on-track with our goals.
Quotes:
“I'm here to help you create any type of site you want. I'll do my best to ensure it looks great and show you how to maintain its appearance over time.” – Colleen Keith
“I work at the client’s pace. My goal is to simplify things for them, as my job is to make their lives a little easier.” - Colleen Keith
“As an entrepreneur and freelancer, I understand the costs faced by individuals working independently, so I strive to offer affordable solutions to my clients.” - Colleen Keith
Takeaways:
01:42 WordPress offers more control and flexibility compared to other website builders, allowing entrepreneurs to customize their sites easily.
11:30 Free consultations can be a low-risk way to get professional insights and potentially solve business challenges.
24:27 When hiring a web designer, have a clear vision of your website's end goal to save time and reduce costs.
36:01 Choose a designer who aligns with your business values and is committed to helping you understand and manage your website.
40:44 Consistency in branding, work ethic, and daily effort is crucial for entrepreneurial success.
Resources
Book a Free Consultation with Colleen
- Colleen Keith Design (Official Site)
- Best Self Journal (Bullet Journal)
- Toggl (Time Tracking Software)
- Salesflare (Customer Relationship Management tool)
Podcast: Play in new window | Download (Duration: 41:25 — 38.0MB) | Embed
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561: SEO Affiliate Domination and Content Stretching: Learn By Testing, Scale Up, Take Massive Action, Expand to High-Traffic Marketplaces and Earn Recurring Commissions with Serial Entrepreneur Greg Jeffries
Greg Jeffries from SEO Affiliate Domination describes himself as just a regular guy, who never made more than 20k a year before taxes. He spent years working nights and weekends, spending tens of thousands of dollars learning about online marketing. At first, he failed a lot but he didn't give up! He kept learning and trying and tweaking his methods until last year, when he had a major breakthrough! Last year, Greg pulled in 6 figures purely through affiliate commissions from his knowhow on SEO marketing.
Quotes:
“Looking back, pretty much every single thing I've ever tried, I've succeeded at. I just didn't give it enough time and focus to grow.” – Greg Jeffries
“You can use everything to your advantage. So even if it's kind of a dud course, and you may not make your full money back, maybe you can apply one element that you learned from that course to another strategy or another traffic platform in the future.” - Greg Jeffries
“I don't have some magical system to predict what new product is going to make me tons of money. Either I learn by testing, and then from there, I just scale up.” - Greg Jeffries
Takeaways:
00:00 Success in online marketing comes from taking massive action and building confidence through community interaction.
08:30 Every course or product has valuable nuggets, even if the entire resource isn't perfect.
17:09 Spreading content across multiple marketplaces increases income and audience reach.
31:01 Online business success requires experimenting widely, then focusing on what works best.
37:56 Building an online business can provide exponential income growth compared to traditional employment.
Visit SEO Affiliate Domination to Discover the Latest Passive Income Affiliate Marketing Strategies
Podcast: Play in new window | Download (Duration: 39:47 — 36.5MB) | Embed
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560: The Salesman Who Doesn’t Sell: Rank, Convert and Tweak Your Traffic Through Smart Content Marketing Strategies with Brian Greenberg
Brian J. Greenberg has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses, collected over 10,000 reviews and testimonials from customers, been named one of the most creative people in financial services, and has been called The Salesman Who Doesn't Sell. As a multi-faceted entrepreneur, Brian believes in building integrity into everything he does, operating a business for the long term with a strong reputation, and a commitment to exceptional customer service. Brian is the founder and president of True Blue Life Insurance, whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them. Brian also runs e-commerce websites at Touchfree Concepts and Wholesale Janitorial Supply.
Quotes:
“If it's not something a real company would do, don't do it. I focus my energy on writing valuable content, doing PR, and writing the book to get links to my website so I can compete with the big guys.” – Brian Greenberg
“The number one thing to do for reviews is ask, and the time to ask is at the end, when you deliver the service and ask them a simple question: Are you happy? Are you satisfied?” - Brian Greenberg
“I wanted to differentiate myself, portray myself as the good guy in the insurance industry. I wanted to do it the honest, ethical, and transparent way.” - Brian Greenberg
Takeaways:
11:11 Writing quality content requires time and careful editing, not just quick production.
14:33 Marketing articles beyond your website increases their visibility and impact.
21:08 Smoothing out customer experience bottlenecks can significantly improve conversion rates.
25:13 Fewer, more qualified leads are better than a high volume of uninterested contacts.
27:00 Delegating mechanical tasks allows entrepreneurs to focus on marketing and growth.
Resources
- Brian J. Greenberg (Official Site)
- The Salesman Who Doesn't Sell: A Marketing Guide for Making Money While You Sleep (Book)
- User Testing (Test User Experiences)
- iWriter (Hire A Writer)
- Google Surveys (Create Surveys and Get Results)
Podcast: Play in new window | Download (Duration: 29:23 — 27.0MB) | Embed
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559: Interviews That Convert: Attract and Convince Your Ideal Target Buyer, Master Joint Ventures, and Up Your Networking Game with Nicole Holland
Nicole Holland from Interviews That Convert is a "Podcast Guesting" authority who has been featured in Forbes, Entrepreneur Magazine, and The Huffington Post, as well as countless podcasts and virtual productions. She is often called upon to share her expertise from the live stage with business owners across North America interested in leveraging modern marketing strategies in order to increase their visibility, likability, and credibility.
Quotes:
“I would much rather be in front of 100 people who absolutely are looking for the value that I deliver than 10,000 people who are not looking for me.” – Nicole Holland
“When you're dealing with a prospect in a sales situation, you need to spend time understanding what they want rather than what you want, so that you can propose something that they're already desiring.” - Nicole Holland
“I look for hosts with whom I can develop a relationship, so that when I have clients who could be a right fit, I can help connect them.” - Nicole Holland
Takeaways:
02:25 Be flexible with technology and communication tools when scheduling interviews.
08:35 Quality podcast guesting matters more than quantity of appearances.
15:46 Research your ideal audience and their podcast listening habits before pitching.
20:56 Build genuine relationships with podcast hosts instead of sending cold, generic pitches.
24:41 Create a dynamic podcast guest profile page that's easily updatable and informative.
Resources
- Interviews That Convert (Official Site)
- Nicole Holland (Twitter)
- The Nicole Holland Show (Podcast)
Podcast: Play in new window | Download (Duration: 27:30 — 25.3MB) | Embed
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558: Content Creation Strategy: Become an Authority Marketer, Create a Local Podcast, and Become a Blogging Master with Michael Greenberg
Michael Greenberg is the founder of Gentleman Of Technology LLC, a B2B venture creation and strategy consulting firm. Patrick Gusman, entrepreneur and former CIO for the National Urban League, has called him “A positioning guru extraordinaire and is one of those rare young geniuses,” and Alex Nichols referred to him as “A horse whisperer for marketers, business thinkers, business owners, and is a bit of a renaissance man; a jack-of-all-trades, master of many. Whether its emerging tech, community building, short and long-term strategy, or content building, I know that I can trust Michael's research and experience.”
Michael recently launched a new content marketing venture, and has just written a book entitled Authority Marketing Playbook. This recent publication focuses on helping small business owners, consultants, and executive coaches to position themselves with content. The Authority Marketing Playbook helps them find their voice and grow their businesses using a variety of tactics and strategies Michael has developed over his distinguished career.
Michael launched his newest venture under the GOT banner, Call For Content, in January of 2017 after almost two years of market research and process development and currently serves as Chief Strategist and Interviewer. Understanding that his knowledge and content development processes are unparalleled, he provides unique insight into growing businesses of all types. His expert proficiency has propelled both he and his clients by setting a new value standard in content marketing.
Quotes:
“Google wants to understand from what you type in, what you're thinking of, and then put it on the other end. Google's entire update scheme is to push closer and closer to that.” – Michael Greenberg
“As long as they know who I am and what I do, then the referrals will come.” - Michael Greenberg
“If you have one great piece of content and you promote it for six months, you'll get more leads than if you put out a mediocre piece of content every month and don't promote it at all.” - Michael Greenberg
Takeaways:
04:10 A hybrid human-machine approach can streamline content creation efficiently.
06:55 Creating content is more about expertise and intent than keyword tricks.
10:11 Small businesses don't need to compete with massive content producers like TechCrunch.
17:36 Local podcasting is an excellent networking strategy for building business relationships.
22:25 Promoting one great piece of content is better than creating multiple mediocre pieces.
Resources
- Call for Content (Content Marketing)
- St. Louis Business (Podcast)
- Michael Greenberg (LinkedIn)
- Michael Greenberg (Twitter)
Podcast: Play in new window | Download (Duration: 27:45 — 25.5MB) | Embed
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557: Break Outside Your Comfort Zone, Move Faster, and Be Your Best: Run a Goal-Oriented, Self-Aware, Optimized Online Business with Philip Williams
Philip Williams has been learning about small businesses since the age of 8 at the family dinner table . Raised by a Barber Shop and Auto Salvage Yard owner, Philip climbed the corporate ladder outside the family business. He’s worked in several different industries helping companies solve the right problems first.
He's a 3-time Inc5000 honoree after becoming the CEO of a 17 year old cash strapped company and growing it at 50% per year for 5 straight years. That resulted in two nearly simultaneous acquisition offers from two publicly traded multi-national corporations. He accomplished it all by bootstrapping the business - no outside money.
He's bought and sold a couple companies and been through the highs and lows you can only experience through small business ownership. Today, he helps small business owners build profitable and well respected companies through his consulting firm.
Quotes:
“If you want your team to feel comfortable with sticking their neck out, then when they fall down, it's just like when your two-year-old falls down while learning to walk. You pick them up, hug them, dust them off, let them know it's okay, and we go for it again.” – Philip Williams
“Nobody comes to work to your company every day because they love your balance sheet. They come to work because they know that they love what you do.” - Philip Williams
“Don't worry about the competition. Focus on what you have to do to be your best on Monday, Tuesday, Wednesday, and Thursday. If you run your business like that, in two or three years, you will be the apex predator in your market.” - Philip Williams
Takeaways:
05:25 Breaking out of your comfort zone requires logical planning and a systematic approach to understanding your business's true capabilities.
11:01 Creating an annual award that celebrates mistakes helps build a culture of learning, innovation, and team resilience.
21:43 Focus on being your best every day instead of constantly comparing yourself to competitors or getting distracted by external pressures.
25:27 Keep a personal record of past successes to remind yourself of your ability to overcome challenges and bounce back from setbacks.
28:59 Small businesses between 6-50 employees can benefit from an external perspective that analyzes both operational numbers and team dynamics.
Resources
- Philip Williams: Build a Successful Business (Official Site)
- Philip Williams (LinkedIn)
- PHILIP WILLIAMS : Philip's Business Coaching and Mentoring Products (Site)
Podcast: Play in new window | Download (Duration: 30:56 — 28.4MB) | Embed
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556: No More Mister Nice Guy: Overcome Fear of Success, Head Trash, Anxiety, and Be an Amazing Entrepreneur with Dr. Robert Glover
Dr. Robert Glover is the author of the bestselling book, No More Mr. Nice Guy. His website drglover.com features numerous online self-help courses, workshops, podcasts, groups, and trained coaches and therapists. Dr. Glover lives in Puerto Vallarta, Mexico.
Today, Dr. Robert tells us how to overcome fear of success, what to do if we backslide, and how to be integrated/authentic in our business. He also explains how he was able to better leverage his time to create workshops and information products (courses) in order to increase his income and live the ideal lifestyle.
Quotes:
“Both the nice guy trying to please everybody and the jerk that bullies people are just trying to manage their anxiety.” – Dr. Robert Glover
“As we can learn to soothe ourselves, we can move forward in a more integrated or authentic way, without being in that fight, flight, freeze mode.” - Dr. Robert Glover
“Don't try to do this alone. Find somebody who can help you move through it.” - Dr. Robert Glover
Takeaways:
04:40 Building a support system is crucial for entrepreneurs to stay motivated and avoid falling back into old patterns.
12:30 Recognizing and understanding your anxiety triggers can help you make better business and personal decisions.
26:00 Creating a structured daily routine with clear goals can significantly improve productivity and focus.
32:38 Transitioning from a traditional job to entrepreneurship requires intentional networking and community building.
35:17 Online resources, courses, and podcasts can provide valuable guidance for personal and professional growth.
Resources
- Dr. Robert Glover: Where Intention Becomes Action (Official Site)
- Dr. Robert Glover (Facebook)
- No More Mr Nice Guy: A Proven Plan for Getting What You Want in Love, Sex, and Life (Book)
Podcast: Play in new window | Download (Duration: 39:40 — 36.4MB) | Embed
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555: Goal For It and Bring Your A-Game: Imagine More Success By Following Your Intuition and Getting Out Of Your Own Way with Syndee Hendricks
Syndee Hendricks and her co-host Thomas Hydes run the Imagine More Success Podcast where they provide golden business and life nuggets to enhance your skills, fix current issues and manage new faces of your business. In this episode, Syndee talks about how to set yourself up for massive success, change your way of thinking, always do the right thing, and act without fear.
Quotes:
“It's not so important what falls in your lap, but what's most important is how you deal with it.” – Syndee Hendricks
“Whether it's life or whether it's business, there is only the solution. Without the solution, nothing changes.” - Syndee Hendricks
“If you can't keep yourself clear and unstuck, then you're not going to get to where you want to be.” - Syndee Hendricks
Takeaways:
04:40 Successful podcasts break up content, add engaging elements, and provide quick, useful tips to keep audience attention.
12:30 High self-esteem and low fear can be natural traits that help drive professional success.
22:33 Focus on finding solutions instead of getting stuck on problems, and give people chances to improve.
27:31 If you've been stuck for months, it might be time to find a different or additional coach who specializes in your specific challenge.
34:46 Trust your intuition when choosing resources, podcasts, or learning materials that speak directly to your needs.
Resources
- Imagine More Success (Podcast)
- Syndee Hendricks (LinkedIn)
- Syndee Hendricks (Books on Amazon)
Podcast: Play in new window | Download (Duration: 38:54 — 35.7MB) | Embed
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554: Master Your Customer Avatar, Scale Internal Processes, Scale an Agency, and Make Sales on Amazon Merch with Penji Founder Johnathan Grzybowski
Johnathan Grzybowski is the founder of Penji, an on-demand design service that gives marketing teams quality design at an affordable monthly cost. Penji uses the "service as a service" or "all you can eat" model -- which means you can get an UNLIMITED number of graphic designs for everything from social graphics to Amazon Merch designs for one monthly fee.
Quotes:
“If you're not able to speak their language, then you're not going to be able to sell to them.” – Johnathan Grzybowski
“Getting that data is so critical. It's monumental to the way that you should be building your business today.” - Johnathan Grzybowski
“Instead of copying them, find your own way to make their story or their experiences your own.” - Johnathan Grzybowski
Takeaways:
06:29 Unlimited design services can solve real business problems by providing flexible, quick graphic design solutions without the traditional hiring headaches.
13:05 Knowing your customer avatar deeply is more important than surface-level copying of market trends or competitors.
24:41 Successful entrepreneurs must be willing to forget past methods and pivot quickly to solve emerging market needs.
27:58 Seek advice from curated, high-quality sources like books and reputable podcasts instead of relying on low-quality online forum discussions.
31:37 Building a business can simultaneously solve customer problems and create social impact by providing job opportunities to local communities.
Resources
- Penji: Unlimited Graphic Design, Unlimited Revisions, One Flat Monthly Rate (Official Site)
- Johnathan Grzybowski (LinkedIn)
- Johnathan Grzybowski (YouTube)
Podcast: Play in new window | Download (Duration: 33:48 — 31.0MB) | Embed
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553: Chat Bot Nation: Have More Effective Customer Conversations, Increase Engagement and Build a Cutting Edge Sales Funnel with Peter Lisoskie
Peter Lisoskie is an accomplished Senior Executive and Innovator with more than 30 years of success across high-tech and product development. He holds 12 patents. Mr. Lisoskie has held leadership positions at companies as Division Manager for Hewlett Packard, VeriFone, and Nike he helped develop over 100 new products. While at Nike, he led the division in the development of one of the first Virtual Reality glasses in the world. Peter's industry experience includes bioscience, biomedical, consumer products, computer hardware, and test and measurement industries.
Peter currently runs inViral Business Incubator and is CEO of BOT//NATION, innovating a new technology called Active Attention Design (A2D™). His software and data science teams are developing AutoIntelligent Bots™ utilizing artificial intelligence, neuroscience, Webview technology, databases, progressive web applications, predictive modeling, blockchain, and microservices.
Quotes:
“I don't care what business you are, it's always about the person. The business that has the data has the power.” – Peter Lisoskie
“We got a platform shift coming, and now we're moving into messaging as the new platform. Conversation is the new currency.” - Peter Lisoskie
“What I have learned over the years from doing tests, studies, and research is that in your brain, people are identifying with characters as if they are real, even though they know they're not, and that's very powerful.” - Peter Lisoskie
Takeaways:
01:41 Chat bots are evolving from simple guided conversations to intelligent platforms that can provide personalized, interactive customer experiences.
10:07 Adding personality to chat bots makes them more relatable and increases user interaction.
22:16 Artificial intelligence in chat bots can significantly reduce customer service costs and improve user engagement.
30:31 Progressive Web Apps offer businesses more control and flexibility compared to platform-dependent messaging systems.
35:22 Data science and AI can predict customer sentiment and behavior, transforming sales and marketing strategies.
Visit Chat Bot Nation: Captivate Your Audience Using Interactive Conversational Chatbot Experiences
Podcast: Play in new window | Download (Duration: 39:36 — 36.3MB) | Embed
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552: Personalized SMS Text Messaging for Small Gyms Personal Fitness Trainers with Off Day Trainer David Pitts
David Pitts is the co-founder of Off Day Trainer, a text messaging platform built specifically to help fitness professionals better connect with their network and ultimately, grow their business.
As a former gym owner, a Fitness Sales Manager, and personal trainer, David knows fitness. More importantly, he knows how to make fit pros successful using technology to make their sales cycle faster and client retention last longer.
David's expertise with text messaging has evolved beyond the health and fitness space as he has helped hundreds of merchants across the country learn how to better connect with their network.
Quotes:
“Everything we do is designed with the intention to keep the experience completely personalized. I don't want to feel so much like it's an automated system. I want to feel like I'm engaging a human.” – David Pitts
“The question isn't really should I be texting versus email, it becomes a no brainer that we should be texting, the question becomes what do you text when and why.” - David Pitts
“Everyone does what they're supposed to when they're with their trainer. But not everyone is incredibly successful.” - David Pitts
Takeaways:
05:19 Personalized text messaging can transform client engagement by tailoring communication to individual goals and preferences.
08:25 Rapid response to potential leads is critical, with a narrow 15–45-minute window to maintain their initial interest.
19:33 Automated follow-up systems are essential for converting prospects, as over 90% of sales come through the follow-up process.
21:24 Personalized text reminders with specific details like address make communication more human and effective.
25:03 Focusing on a specific industry first allows for creating precise, high-quality solutions before expanding to other markets.
Resources
- Off Day Trainer: The Smartest Way for Fit Pros to Generate New Clients and Deliver Results (Website)
- Off Day Trainer (Facebook)
- David Pitts (LinkedIn)
Podcast: Play in new window | Download (Duration: 29:05 — 26.7MB) | Embed
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551: Take Tactical Action, Become Personally Fulfilled, and Achieve Binary Stretch Goals with Legacy Coach Damon D’Amore
Damon D'Amore specializes in legacy coaching. By developing custom productivity systems for each individual client relating to their professional and personal development he enables C-Suite and senior executives to accomplish current tactical business goals that ultimately will facilitate their legacy.
He has more than fourteen years' experience working one-on-one with hundreds of the top CEOs, founders and executives in North America including high-profile entrepreneurs and Fortune 100 firms such as Walmart, PepsiCo, DirecTV, NASCAR, Subway and DreamWorks.
Mr. D'Amore is a serial entrepreneur, founder, board member and advisor to multiple international companies.
He also serves as a mentor and guest-lecturer to Top 25 MBA programs such as USC, NYU and Colombia, and acted as spokesperson and host for an American Express and Discovery Channel show promoting entrepreneurship.
Mr. D'Amore founded multiple startups after long careers deep in the media and entertainment sectors coaching C-Suite executives for programs such as Undercover Boss. He began his career in global finance building internal businesses for the market leading firm Cantor Fitzgerald.
Quotes:
“Everybody has the time. It's just a matter of what trade-offs you are willing to make.” – Damon D’Amore
“Before I die, hopefully a long time in the future, I want to have made a measurable impact on society that I can measure to a billion-dollar impact.” - Damon D’Amore
“Every goal that I set with clients has to be very, very specific, where we're constantly tracking it, and we know if we hit it or not.” - Damon D’Amore
Takeaways:
06:15 Most high-level executives want to create meaningful philanthropic impact after their corporate careers.
07:52 Plan your legacy early by dedicating small amounts of time consistently to your passion projects.
09:39 Personal fulfillment comes from making intentional trade-offs in your daily schedule to pursue meaningful goals.
13:34 Successful legacy planning requires strategic networking and becoming a thought leader in your chosen cause.
24:22 Set binary goals that are specific, measurable, and have clear outcomes you either achieve or don't.
Resources
- Legacy Mentor: Accomplish the Business Goals That Will Manifest Your Legacy (Website)
- Damon D'Amore (Official Site)
- Damon D'Amore (LinkedIn)
Podcast: Play in new window | Download (Duration: 26:43 — 24.5MB) | Embed
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550: Succeed Faster, Make Money Work For You, Manage Your Time Wisely and Stay Consistent on Your Goals with House Hacker Diego Corzo
Diego Corzo is a Millennial entrepreneur from Austin, Texas. Diego was born in Lima, Peru and moved to the United States with his family when he was 9 years old. Diego's parents told him that America was the land of opportunity and that with hard work and determination all of his dreams would be possible.
Diego graduated in the top 1% from Florida State University with 2 bachelor degrees in less than 4 years and no student debt. He started working in corporate America as a software developer for General Motors and soon discovered that he wanted a career shift. After realizing that corporate America wasn't for him, Diego pursued his passion in real estate.
Now, Diego is a Realtor® for Keller Williams alongside an incredible team, and currently owns 8 rentals properties, both in Texas and in Florida. Diego is on a path to financial freedom and aspires to help others, especially millennials, become financially free and reach their full potential.
Diego's system of House Hacking helps Millennials realize their dream of financial independence. House Hacking has allowed Diego to build a portfolio of 8 properties in just 4 years since he bought his first house.
Quotes:
“95% of the population trades their time for money, and 5% of the population makes their money work for them.” – Diego Corzo
“Life is not a sprint, it's a marathon.” - Diego Corzo
“As long as you do everything with integrity and as long as you have inner peace, that is a lot more valuable than money.” - Diego Corzo
Takeaways:
02:51 Changing your mindset from trading time for money to making money work for you is crucial for financial success.
11:52 Surround yourself with a peer group that challenges you and thinks at a higher level to accelerate personal growth.
17:27 Trust the process and avoid comparing your early stages to someone else's advanced chapter.
23:23 Build systems and strategies to create financial freedom early, rather than waiting for traditional retirement.
25:39 You don't need a massive down payment to start investing in real estate; 3-5% can be enough to begin.
Resources
- House Hacking Club (Website)
- Diego Corzo (Facebook)
- Diego Corzo (LinkedIn)
Podcast: Play in new window | Download (Duration: 28:54 — 26.5MB) | Embed
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549: Respectology: Separate Your Business From Your Competition and Beef Up Your Customer Support Interactions with Brian Baker
Brian Baker from Respectology is a motivational speaker -- more accurately, a social & emotional intelligence training coach. He's based in the Sacramento area and provides corporate training to help business run with civility, manners, courtesy, and respect. He helps to "debug the system" in your business.
Quotes:
“It's really about improving relationships and improving the world one interaction at a time.” – Brian Baker
“If you can get people within the company to treat folks like guests and not like customers, that kicks the experience level up a great deal.” - Brian Baker
“You can help individuals get better. You can't necessarily change them. But one of the things that you can do to help performance get better is that you can begin to change the environment.” - Brian Baker
Takeaways:
04:30 Treating customers like guests instead of transactions can dramatically improve business relationships.
08:44 Ongoing coaching after training ensures that learned skills become permanent workplace behavior.
20:32 Companies often set objectives that accidentally undermine their primary business goals, requiring external perspective to identify and correct.
25:29 Internal employee interactions directly reflect and predict external customer experiences.
27:03 Civility and respect are critical productivity tools that can differentiate a business from its competitors.
Resources
- Brian's phone number: 916-834-0292
- Respectology (Official Site)
- TedX AT&T Talk from Brian Baker: Manners and Civility (Youtube)
Podcast: Play in new window | Download (Duration: 30:07 — 27.6MB) | Embed
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548: Get More Momentum, Increase Your Revenue, and Grow Your Business Through Delegating with Audrey Isbell
Audrey Isbell from AVA Virtual Assistance is an International Speaker, and Author of "100 Simple Truths all Virtual Assistants Should Know". She is a Certified QuickBooks ProAdvisor, Certified in Social Marketing and valued for her business consulting and project management contributions made to business owners and entrepreneurs across the country.
In today's episode, Audrey talks about why your business needs to scale (and speed up) using a virtual assistant. She also goes into detail about the types of virtual assistants you should look into (generalists vs. specialists) as well as how you can make money becoming a virtual assistant if that business path suits you.
Quotes:
“If you're not succeeding, you're learning.” – Audrey Isbell
“The value is not always about being able to afford that person or not. The value is really in what it meant to you to be able to act in the moment on that creative thing that you were feeling so inspired about.” - Audrey Isbell
“We're creators. We keep moving forward and thinking of new things.” - Audrey Isbell
Takeaways:
04:40 Delegating tasks helps entrepreneurs focus on creative work and business growth instead of getting stuck in daily administrative duties.
12:30 Virtual assistants are not just about completing tasks, but about supporting business owners in achieving their bigger goals and purpose.
20:00 Inspiration and acting quickly on new ideas can open unexpected doors and create opportunities for business success.
27:50 Becoming a virtual assistant requires understanding whether you want to work for a VA firm or start your own business.
35:50 Asking for help is a strength, not a weakness, and is crucial for business development and personal growth.
Resources
- AVA Virtual Assistance (Official Site)
- International Virtual Assistants Association (Site)
- Audrey Isbell (Twitter)
Podcast: Play in new window | Download (Duration: 45:57 — 42.1MB) | Embed
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547: Amplifr: Automatic, Track and Scale Your Social Media Content, Traffic and Conversions with Nate Gadzhibalaev
Nate Gadzhibalaev is the founder of Amplifr, which is a social media automation service for marketers, agencies, and brands. Listen in to hear about Nate's unique challenges in the marketplace, starting in Europe and expanding his social tracking platform worldwide, growing as a non-English speaking company, as well as differentiating his company and its solutions.
Quotes:
“If you spend half a year on each experiment, it might take a very, very long time to find something that actually works for you and your company.” – Nate Gadzhibalaev
“Always be measuring and experimenting. The worst thing that you can do is take zero risks.” - Nate Gadzhibalaev
“You cannot get your time back, but you can earn a lot of money if you do a lot of experiments.” - Nate Gadzhibalaev
Takeaways:
02:17 Social media scheduling alone won't guarantee business success; you need strategic marketing techniques.
10:44 Always track your social media performance through detailed analytics to understand actual business impact.
18:48 Maintaining an active social media presence requires minimal effort - just 5-10 minutes per week.
22:54 When expanding a business to a new market, you can't just translate content - you must understand cultural nuances.
24:52 Spending money on marketing experiments is more valuable than spending excessive time trying to figure things out.
Visit Amplifr: Automate & Track Your Social Media
Podcast: Play in new window | Download (Duration: 30:27 — 28.0MB) | Embed
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546: Marketing the Invisible: Be Authentic and Strategic, Create an Amazing Client Experience and An Irresistible Offer with Tom Poland
Tom Poland from Leadsology started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he’s managed teams of over 100 people and annual revenue of more than 20 million. He’s the best selling author of Leadsology: The Science of Being In Demand. He’s also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.
Quotes:
“When we're marketing the invisible and coaching services, it's far more like proposing marriage than it is like selling a car. We can't just say to someone, ‘Do you want to buy?’” – Tom Poland
“Most people are doing the marketing as if they're Hugh Jackman, irresistible, without any dates, without any ‘let's get to know each other.’” - Tom Poland
“Everyone says people buy on emotion and justify it with logic. That's only half true. It is true that we often open up people's interest and curiosity with emotion, but most people are going to want to justify their purchase before the purchase in terms of the features.” - Tom Poland
Takeaways:
03:17 Highly qualified leads are more valuable than random contacts who simply opt into a list.
06:15 Focus on solving real problems and showing genuine understanding of client challenges.
11:27 Be transparent about what potential clients can expect, including the limitations of a single interaction or presentation.
23:44 Marketing services is more like dating than selling a product - build trust and connection before asking for commitment.
28:33 Create a persuasion sequence that establishes rapport, respect, relatability, and reciprocity with potential clients.
Resources
- Book a Chat with Tom (Site)
- Leadsology (Agency)
- Leadsology: The Science of Being In Demand (Book)
- Tom Poland (LinkedIn)
Podcast: Play in new window | Download (Duration: 37:07 — 34.1MB) | Embed
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545: Become the Best Podcast Host You Can Be: Get Out of Your Rut, Deliver Ah-Ha Moments, and Create Better Story-Driven Content with Podcast Talent Coach David Farough
David Farough is a talent coach for podcasters and radio personalities across the U.S. and Canada. He helps hosts create more appealing content to grow larger audiences and make money. He tells us how to be a better podcast host (and guest) by having a roadmap and making entertaining use of origin stories. Listen right now if you'd like to "up your game" when it comes to podcasting.
Quotes:
“People in your audience have a very short attention span. They can listen for 10-15, maybe 20 seconds. But if you're not getting to the point very quickly, their minds start to wander.” – David Farough
“If you're doing a podcast because you want to make a ton of money, I think you're starting in the wrong space. We all want to make money, but if your end goal is to make a lot of money, I'm not sure that's the right incentive.” - David Farough
“If you can figure out what keeps your target audience awake at three o'clock in the morning, then it becomes easy to build content that they're going to be highly interested in.” - David Farough
Takeaways:
05:56 Keep interview questions short, open-ended, and focused on getting quick, meaningful responses.
06:50 Start your podcast with a strong hook that immediately grabs the audience's attention.
17:18 Know your target audience by understanding their deepest fears and challenges.
18:44 Podcast hosts should create content because they love storytelling, not just to make money.
21:02 Ask "why" questions to encourage guests to tell compelling stories.
Resources
- Be a Better Podcaster (Official Site)
- David Farough (LinkedIn)
- David Farough (Twitter)
Visit: Be a Better Podcaster
Podcast: Play in new window | Download (Duration: 29:45 — 27.3MB) | Embed
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544: AWeber Email Marketing Automation: Create Your Mix-Tape Autoresponder Sequence, Maximize Deliverability, Build Relationships and 10X Your Results with Tom Tate
Tom Tate is the Product Marketing Manager at AWeber. With almost a decade of professional experience in marketing and technology, he educates and engages small businesses owners and entrepreneurs on the incredible value and opportunity that email marketing and automation provides.
At AWeber, Tom manages product education, produces multiple webinars, presents at conferences and writes blog and website content. Outside of AWeber, he is an active member of the marketing community, teaching and guest lecturing at local colleges and universities.
Quotes:
“Email marketing is dying because marketers are approaching it the wrong way. I think when you boil it down to its simplest parts, it's actually a really easy medium to master.” – Tom Tate
“Write conversationally. Don't try to write super academically. Write like you're writing to a friend or writing a personal note, and don't be afraid to keep it short.” - Tom Tate
“If you continue to send engaging emails that people want and do that reliably and consistently, your emails will be read by the right people.” - Tom Tate
Takeaways:
02:04 Email marketing isn't dead; it's a powerful way to connect directly with your audience when done thoughtfully.
23:30 Consistent communication keeps your email list active and prevents your audience from forgetting about you.
26:40 Write emails like you're talking to a friend - keep them short, conversational, and focused on asking engaging questions.
30:42 Create a "Greatest Hits" welcome sequence that showcases your best content to new subscribers, helping them understand your value quickly.
38:13 Use click-based automation to send different email sequences based on subscriber interests and experience levels.
Sign with Aweber to Automate Your Business with Email Marketing
Podcast: Play in new window | Download (Duration: 40:08 — 36.8MB) | Embed
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543: Stackify: Hard Work, Daily Persistence, Continuous Improvement, Constant Focus, and Brand Innovation with Matt Watson
Matt Watson is the Founder & CEO of Stackify. He has been a developer/hacker for over 15 years and loves solving hard problems with code. He sold his first startup, VinSolutions, for $150 million and started Stackify to solve the biggest challenge he had as the CTO of VinSolutions. Matt is skilled at SEO, blogging and content marketing. Stackify receives hundreds of thousands of monthly visits as a result of Matt’s successful content marketing.
Quotes:
“One of the best things somebody ever told me is to try to aim to get 1% better every day. And over the course of a month, you get 30% better.” – Matt Watson
“Business is tough, and so you just have to keep grinding through it.” - Matt Watson
“It's hard to be an entrepreneur. There's no doubt about it. It's just the daily persistence of chipping away at it.” - Matt Watson
Takeaways:
01:28 Daily 1% improvements compound into significant growth over time.
16:24 Content marketing is crucial for reaching hard-to-access professional audiences like software developers.
22:29 Entrepreneurs must focus on growth and be willing to work on tasks outside their comfort zone.
24:09 Simplifying complex data into an easy-to-understand score can be a powerful product differentiator.
26:33 Persistence and hard work are the most critical factors in entrepreneurial success.
Visit Stackify: Application Performance Monitoring for Developers
Podcast: Play in new window | Download (Duration: 29:18 — 26.9MB) | Embed
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542: Attract, Convert, Nurture: Free Plus Shipping Offers, Value Ladders and Online Sales Funnels with Kev Charlie
Kev Charlie is the founder of the Addicted to Marketing Podcast and Create Rockstar Blogs. He helps online entrepreneurs and bloggers create and market their business to make an impact and an income doing the things they love!
Kev left a successful elevator business to travel the world and try everything he could. He was part of the hustle game but overcame the 24/7 hardcore hustle mindset and realized that life is about family; he learned that his time was worth more than money. Kev believes that once you hit 7 figures, you begin to figure out how to automate everything and install autopilots that will help you achieve the dream of exceptional passive income. He wants to share his message that you don’t need to hustle to make 6 figures or even get to 7 figures. Life is about more than just working and Kev wants to mold entrepreneurs that make more and work less so they can leave a family first legacy.
Quotes:
“You have to figure out your ‘why that makes you want to cry.’ I realized I have to figure out why I'm waking up in the morning to do this.” – Kev Charlie
“No one says on their deathbed, ‘I wish I was in the office a little bit more.’ I realized the whole reason I'm starting this business is to have more time with my family.” - Kev Charlie
“You have to give in order to receive. I always like to say you have to have an open hand to receive.” - Kev Charlie
Takeaways:
04:40 Building a successful online business requires understanding your target audience's specific needs and financial capabilities.
12:30 Creating a sales funnel with immediate upsells can significantly increase your average customer value and business profitability.
22:15 Your unique personal brand matters more than copying others or trying to fit into a predetermined market price range.
26:20 Long-term success comes from consistently giving value and building a loyal audience who trusts your mission.
32:10 Wealth isn't about accumulating more money, but about creating systems that give you more time with loved ones.
Resources
- Kev Charlie (Official Site)
- Start a Profitable Blog (Free E-book)
- Addicted to Marketing (Podcast)
- Marketing Addicts: 6 Figures and Beyond (Facebook Group)
- Kev Charlie (Facebook)
Podcast: Play in new window | Download (Duration: 35:36 — 32.7MB) | Embed
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541: Snappa: Template-Based Graphical Content Marketing for Social Media with Christopher Gimmer
Christopher Gimmer is here to talk to us about his amazing online tool called Snappa, which allows you to create social media graphics in a snap. If you've ever had issues hiring for graphics, trying to figure out complex software or feeling disappointed with feature-lacking template-based tools, then tune in to hear about the Snappa platform and give it a try.
Quotes:
“The more stuff that you add on the graphic, the worse it tends to become.” – Christopher Gimmer
“Sometimes you can have a great idea, but if you don't have a clear path to getting that product into customers' hands, that problem won't go away once you launch it.” - Christopher Gimmer
“With each thing we launched, we learned more and more, becoming more comfortable with the next thing.” - Christopher Gimmer
Takeaways:
00:07 Creating graphics for social media doesn't require advanced design skills when using the right tool.
00:36 Small businesses and marketers need quick, efficient design solutions that don't break the bank.
02:15 Not every graphic needs a professional designer, especially for content that disappears quickly online.
10:41 Simple design principles like contrast and minimalism can dramatically improve visual content. 17:11 Entrepreneurial skills learned in one project often translate directly to success in future ventures
Snappa: Quick & Easy Social Media Graphic Design Software
Podcast: Play in new window | Download (Duration: 26:42 — 24.5MB) | Embed
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