Recent Updates
826: Unify Creative Agency: Build Your Brand By Taking the Right Actions in the Order of Importance to Save Time, Money & Agony With St. Louis Marketing Consultant Bear Wade
Bear Wade is the founder of Unify Creative Agency, a marketing and branding company. With over 20 years of experience in the industry, Bear has worked with numerous clients to help them define their brand identity and messaging. Today, Bear discusses the importance of building your marketing in the right order. He shares his "five brand steps" approach, which covers defining your brand identity, brand media, pricing, website, and print materials, before moving on to growth, content, and scaling strategies.
In this episode of Marketer of the Day, Bear Wade shares his approach to helping businesses build marketing in the right sequence, emphasizing clarity, efficiency, and repurposing content to reach diverse audiences. His methodology covers defining brand identity, creating media assets, establishing pricing structures, building websites, developing print materials, and scaling through content pipelines and project management systems. He also highlights practical strategies such as batch recording, using checklists like the Push Record Checklist, and outsourcing editing to save time and maintain quality. Bear’s work has delivered measurable impact, including clients achieving substantial ROI by updating branding and marketing in the correct order. Resources, quizzes, and a book on the Unify Brand Steps are available at bearwade.com, helping entrepreneurs and marketing teams implement his system effectively.
Quotes
“Build your marketing in order. There’s an order to it, and if you follow it, you’ll save a ton of time, money, and heartache.”
“Define everything first—your brand, your message, your media—then apply it across websites, videos, and print.”
“Repurpose your content and meet your audience where they are—video, blog, social media, podcast—people learn differently.”
“What gets scheduled gets done. Batch your content creation and outsource editing when possible.”
Resources
- Unify Creative Agency: Your Virtual Marketing Department To Grow Your Sales.
- Bear Wade: Your business efficiency experts.
- Follow Bear Wade on Facebook
- Connect with Bear Wade on LinkedIn
Podcast: Play in new window | Download (Duration: 36:36 — 33.7MB) | Embed
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825- Grow, Build and Scale your Organization Using Strategies and Tools with Beate Chelette
Beate Chelette is a growth architect, author of “Happy Woman Happy World,” and host of the podcast "The Women's Code". As a single mom who overcame $135,000 in debt, she cracked the new business code and sold her business to Bill Gates for millions. Today, Beatty discusses the importance of failure, the need to acknowledge differences in how people operate, and her blueprint for building a successful business.
In this episode of Marketer of the Day, Beata shares her insights on building scalable organizations, focusing on creating purpose-driven teams and leveraging innate strengths rather than forcing conformity. She introduces the concept of the New Business Code, designed to optimize team performance by understanding differences in gender, communication, and work styles while fostering equity and collaboration. Beata emphasizes using failure as a learning tool and offers practical guidance for entrepreneurs, including identifying your ideal client through tools like airtightavatar.com and joining her Facebook community, My Entrepreneur Forum. Her philosophy centers on structured growth, adaptability, and aligning business systems with both profitability and fulfillment.
Quotes
“Look at failure as a road sign. It’s telling you not to go this way, so you can save time and money and find the right path.”
“I rather have ten people working five hours a week for me than one person doing forty, because it reduces risk and lets you scale faster.”
“The New Business Code is about teaching people how to understand each other’s strengths and build teams based on innate abilities, not preferences or biases.”
“Instead of cloning yourself, break down the pieces of what you do and hire people to fill in those pieces. That’s how you scale sustainably.”
Resources
- Airtight Avatar: Master Your Market. Craft Precision Brand Strategies That Resonate.
- The Women's Code: Empowers and Supports Leaders by Blending Spiritual Insights with Effective Success Strategies
- Follow Beate Chelette on Facebook
- Connect with Beate Chelette on LinkedIn
- Get a copy of the Happy Woman Happy World: The Foolproof Fix That Takes You from Overwhelmed to Awesome on Amazon by Beate Chelette
Podcast: Play in new window | Download (Duration: 23:29 — 21.7MB) | Embed
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824: Increase Your Organic Reach Through Content Marketing for Your Software Startup with Karl Hughes
Karl Hughes is a former software engineer and CTO who now runs DRAFT.DEV, a specialized content marketing agency that helps companies reach software developers. With his background in software development, Karl provides a unique perspective on how companies can effectively market their products and services to the developer community. Today, Karl talks about creating educational and helpful content for software engineers, rather than relying on traditional sales tactics that often turn developers away.
In this episode of Marketer of the Day, Carl shares strategies for increasing organic reach through content marketing, emphasizing consistent publishing, relevance, and quality. He recommends producing at least one well-crafted piece per week, ranging from 1,500 words to more in-depth tutorials, supported by images or videos. Carl also highlights the importance of updating older content to keep it relevant and leveraging competitor insights, community discussions, and support queries to generate new ideas. His agency primarily serves Series A and B developer-focused companies, including API-driven tools, and he encourages founders to start small, iterate, and optimize over time. More information can be found at draft.dev or via email at Carl@draft.dev.
Quotes
“Developers hate cold emails and spammy pop-ups. Educational, practical content is the way to get in front of them.”
“If your developers are already busy building your product, you can’t expect them to write all your content. Scaling content production often requires outside help.”
“A good baseline is one piece of content per week. Consistency matters more than trying to do everything at once.”
“Update your old content and re-promote it. Fresh, current content keeps traffic up and helps you compete with outdated guides online.”
Resources
- DRAFT.DEV: SCALE YOUR TECHNICAL MARKETING CONTENT
- Karl Hughes: Buying and Scaling Digital Service Businesses
- Connect with Karl Hughes on LinkedIn
Podcast: Play in new window | Download (Duration: 20:33 — 19.0MB) | Embed
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823- Marketing Funnels, Pricing and More- How To Sell A Marketing Funnel For 5 Figures with Mike Killen
Mike Killen is the best-selling author of "Five Figure Funnels" and the founder of Sell Your Service. He is obsessed with helping funnel builders and marketing agencies increase their prices and define their niche. Today, Mike shares his journey of starting an agency, finding success in a specific niche, and then pivoting to teaching others how to sell high-ticket marketing funnels. He discusses the importance of niching down, setting the right price point, and building a scalable business model through products, services, and a community.
In this episode of Marketer of the Day, Mike explains the six components essential to raising prices and selling five-figure funnels: defining a niche, setting the price first, building assets, establishing authority, generating attention, and taking consistent action. He emphasizes that high-ticket offers work as both revenue drivers and qualification tools, ensuring clients who need more support can transition into premium, done-for-you services. Mike also highlights the importance of self-confidence, encouraging entrepreneurs to sell before they build, focus on outcomes rather than comparisons, and trust their own expertise. He shares his book Five Figure Funnels, and points listeners to SellYourService.co.uk and the corresponding Facebook group for further resources and community support.
Quotes
“You have to release your first product as the most expensive model. Price has nothing to do with experience; it’s about the value you deliver.”
“Done-for-you services are qualifiers. If someone struggles with your course, that’s not failure—it’s an opportunity for them to get more help.”
“Have courage, commit, and take action. Sell before you build, charge what you’re worth, and trust yourself.”
“You don’t scale businesses; you scale the idea. Focus on a core problem and a hyper-specific niche to grow effectively.”
Resources
- Sell Your Service: We motivate funnel builders to increase their prices, define a niche and sell marketing funnels for five figures +
- Subscribe to Sell Your Service on YouTube
- Follow Mike Killen on Facebook
- Connect with Mike Killen on Linkedin
- Five Figure Funnels: How To Sell Marketing Funnel Services To Your Customers For Five Figures In Any Market, No Matter Your Experience by Mike Killen on Amazon
Podcast: Play in new window | Download (Duration: 31:36 — 29.1MB) | Embed
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822: Enjoy the Rollercoaster ride of Facebook Ads: Make The Breakneck World of Ad Management Easy with Jody Milward
Jody Milward is an accidental entrepreneur who has built a seven-figure business. She shares her exciting entrepreneurial journey, going from a receptionist at the Queensland Health department to becoming a successful female business owner. Today, Jody discusses her passion for Facebook ads and how it has opened up opportunities for people like her to achieve the lifestyle they once thought was unattainable. She emphasizes the importance of consistent action, learning valuable skills, and not settling for the status quo.
In this episode of Marketer of the Day, Jody shares her expertise in Facebook ad strategy, management, and compliance. She explains how small, consistent actions like engagement and video campaigns, proper retargeting, and building brand awareness can outperform impulsive ad spending. She emphasizes understanding Facebook’s policies, including avoiding risky claims or emotionally negative language, and leveraging compliant content to nurture leads. Jody also runs a boutique ad agency and offers coaching and certification for other ad managers, connecting businesses to expert support through FindYourAdManager.com. For newcomers, she provides a practical entry point with her Client Attraction Code program, demonstrating how to build audiences and run low-cost, high-impact campaigns.
Quotes
“I just suddenly had a fire that led inside me to say, ‘There’s something more than just the nine to five.’”
“Facebook ads give any business the ability to dominate their niche without tens of thousands of dollars in TV commercials.”
“Before anyone launches an ad, always check the Facebook terms—compliance is key, or your account can be shut down in minutes.”
“Consistent action, building brand awareness, and retargeting are what make Facebook ads truly work, not just throwing money at them.”
Resources
- Jody Milward: Become a Successful Facebook Ad Manager and Live Your Dream Life
- Find Your Ad Manager: Tap Into The Premier Community Of Ad Strategists Exclusively For The Coaching And Course Creator Niche
- Jody Milward on Facebook
- Connect Jody Milward on LinkedIn
Podcast: Play in new window | Download (Duration: 30:32 — 28.1MB) | Embed
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821: Activate Your Copywriter Brain: Expanding Business Growth with Mike Giannulis
Mike Giannulis is an experienced entrepreneur who has been in the internet marketing space for nearly 20 years. He acquires and scales other businesses, particularly in the health and supplement industries. Mike has a wealth of knowledge and experience in areas like copywriting, marketing, and business growth strategies. Today, Mike shares insights on how he and his partners approach acquiring and scaling companies. He discusses tactics like optimizing upsells, improving email sequences, and leveraging paid traffic to drive growth.
In this episode of Marketer of the Day, Mike shares his current work in business acquisition, growth strategy, and modern copywriting. He highlights the importance of “fast food copywriting” using swipe files and templates to create content quickly, as well as converting goals into actionable projects to ensure consistent progress. Mike emphasizes understanding the prospect’s psychology, leveraging modular content for sales, and continuously stacking complementary skills to create market differentiation. He also discussed upcoming projects, including his AI-powered copywriting tool, ProntoWrite.com, and encouraged listeners to explore OnlyOneMike.com for additional insights. Key takeaways include prioritizing consistency over motivation, using structured processes to execute goals, and the value of curiosity and experimentation in both marketing and business operations.
Quotes
“A good copywriter knows the rules. A great copywriter knows the prospect.”
“Motivation is just an emotional opt-out; consistency is what drives success.”
“Goals are just headlines with deadlines. Convert them into projects and focus on the steps.”
“Small, simple changes—upsells, pricing tweaks, follow-ups—can multiply revenue faster than flashy hacks.”
Resources
- Copywriter Brain: Welcome Marketer of the Day Podcast Listeners
- Pronto Write: Content In A Click
- Only One Mike: I help Leaders & Entrepreneurs live better lives and build bigger businesses.
- Mike Giannulis: Mike Giannulis Productivity Blog
- Follow Mike Giannulis on Facebook
- Connect with Mike Giannulis on LinkedIn
Podcast: Play in new window | Download (Duration: 37:15 — 34.3MB) | Embed
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820: Increase Your Visibility and Credibility to Generate More Revenue with Mickie Kennedy
Mickie Kennedy is the founder of e.releases, a press release service that helps small businesses, authors, and startups increase their visibility and credibility. With over 22 years of experience in the industry, Mickie has become an expert in leveraging press releases to help his clients gain media attention and drive business results. Today, Mickie talks about the power of press releases, emphasizing the importance of strategically choosing what to announce rather than simply sharing internal updates.
In this episode of Marketer of the Day, Mickey explains how businesses can leverage press releases to gain media coverage, increase traffic, and grow revenue. He highlights practical strategies such as creating surveys, co-branding with trade associations, and pitching contrarian viewpoints to attract journalist attention. Mickey also details press release distribution, noting that quality services like E-Releases offer national reach at affordable prices compared with standard newswires. He encourages a long-term approach with multiple releases per campaign, stressing the importance of strategic planning and iteration. Listeners are invited to access his free one-hour masterclass at E-Releases.com/plan, which outlines eight proven press release strategies to implement in their businesses.
Quotes
“The press release should not be self-serving; the goal of your announcement should serve the journalist.”
“If you can find a contrarian viewpoint or a unique story, you stand a much higher chance of getting media pickup.”
“Every business has something that differentiates it, even if it’s just culture or customer service—find your USP.”
“PR has so much leverage capability: for a little effort, time, and money, you can get 20, 40, 200 times what you spend.”
Resources
- e.releases: Best Press Release Distribution Service for Small Businesses
- Follow Mickie Kennedy on Facebook
- Connect with Mickie Kennedy on LinkedIn
- Get a copy of Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention by Mickie Kennedy on Amazon
- Get a copy of Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention Kindle Edition by Mickie Kennedy on Amazon
Podcast: Play in new window | Download (Duration: 28:47 — 26.5MB) | Embed
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819: Grow your Revenue, Brand Awareness, and Reach by Becoming a Podcast Guest with Mark Colgan
Mark Colgan is the co-founder of Speak On Podcast, entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies. With 13 years of experience in B2B sales, marketing, and recruitment, Mark has created the Cold Email Bootcamp course and the Sales Impact Academy course. Today, Mark discusses his focus on speaking on podcasts to help people get their message out there, as well as the challenges and benefits of leveraging this medium for business growth.
In this episode of Marketer of the Day, Mark shares insights into his Speak on Podcast service, detailing how his team helps clients secure high-quality podcast placements and navigate the complexities of preparation, follow-up, and audience targeting. The process includes onboarding, creating a personalized media kit landing page, conducting test interviews, providing presentation coaching, and managing ongoing follow-ups with podcast hosts. Clients typically participate in 24 targeted podcasts over a six-month campaign, resulting in evergreen exposure and measurable impact on business growth. Mark emphasizes tracking results, building relationships, and refining messaging while celebrating small wins, and invites listeners to schedule a strategy session at SpeakOnPodcast.com/strategy to plan their own podcast campaign.
Quotes
“What’s obvious to you is often amazing to others.”
“They don’t know what they don’t know. Even if you forget five things, the audience isn’t going to notice.”
“We give a shit. We care about the relevancy of the podcasts and the experience for both the host and our customers.”
“Podcasting is such an evergreen channel—people are discovering interviews months or even years later.”
Resources
Podcast: Play in new window | Download (Duration: 33:47 — 31.1MB) | Embed
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818: Dive into Marketing Fundamentals and Create the Right Plan to Make Your Business Fun and Easy with Tim Fitzpatrick
Tim Fitzpatrick is an entrepreneur and business owner with expertise in marketing and business growth. He has a passion for helping entrepreneurs and small business owners succeed. As the founder of Rialto Marketing, Tim shares his insights on marketing fundamentals and strategies to help businesses grow and thrive. Today, Tim discusses the importance of understanding your target market, crafting effective messaging, and having a solid marketing plan in place to achieve consistent and repeatable results.
In this episode of Marketer of the Day, Tim shares his philosophy on marketing fundamentals and the “marketing strategy trilogy”: understanding your target market, crafting clear messaging, and having a plan to deliver that message. He demonstrates how focusing on these fundamentals eliminates guesswork, reduces distractions, and increases repeatable results, using real-world examples of clients who refocused on ideal clients to drive profitability and satisfaction. Tim also emphasizes tracking three key metrics—leads generated, lead sources, and conversions—to make informed decisions and optimize performance. Listeners are encouraged to explore free resources and templates at RealityMarketing.com/marketer-of-the-day and to schedule a consultation for guidance on implementing these strategies effectively.
Quotes
“Just don’t compare yourself to others. If you compare yourself to others, you are never going to be happy. That goes in life and with marketing.”
“If you know what your priorities are and you have clarity, it reduces stress and helps eliminate distraction.”
“Your business is evolving. Fundamentals aren’t set in stone—you need to revisit them to make sure you’re still on track.”
“So many people skip the fundamentals—they’re not cool, they’re not sexy—but they lay the foundation for you to build the rest of your marketing house from.”
Resources
Podcast: Play in new window | Download (Duration: 34:27 — 31.7MB) | Embed
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817: Bank on Yourself: Grow Wealth and Take Control of Your Financial Life with Sarry Ibrahim
Sarry Ibrahim is a financial planner and member of the Bank on Yourself organization. He helps real estate investors, business owners, and employees grow safe and predictable wealth using a financial strategy that has been around for 160 years. Today, Sarry shares his passion for helping clients grow wealth predictably without taking unnecessary risks. He explains the "Bank on Yourself" concept, which involves using dividend-paying whole life insurance to mitigate interest payments, market risks, and taxes.
In this episode of Marketer of the Day, Sarry discusses his work with Finn Asset Protection, helping real estate investors, business owners, and employees grow wealth safely and predictably using the Bank on Yourself strategy. This approach leverages dividend-paying whole life insurance to build cash value, provide borrowing power, and mitigate market, tax, and interest risks. He emphasizes coaching, personalized planning, and creating structures that support disciplined saving and financial growth. Sarry highlights resources such as the podcast Thinking Like a Bank and the books Becoming Your Own Banker by Nelson Nash and The Bank on Yourself Revolution by Pamela Yellen. Key takeaways include the importance of thinking like a bank, creating intentional obstacles to prevent impulsive spending, and integrating logic with emotion in financial decision-making.
Quotes
“I look at failure as almost an opportunity to learn from it; it’s like a wake-up call to improve and pivot in a different direction.”
“Think like a bank. Don’t just think like a consumer; handle your money and financial decisions like a corporation.”
“Entrepreneurship starts with emotion, but you need logic to back up your decisions—both have to work together.”
“Adding intentional obstacles between you and your money can dramatically increase your chances of saving.”
Resources
- Financial Asset Protection: Grow your money safely, predictably, and guaranteed!
- Connect with Sarry Ibrahim, MBA, LTCP on LinkedIn
- Sarry Ibrahim's Book: Bank on Yourself with Sarry Ibrahim
Podcast: Play in new window | Download (Duration: 30:25 — 28.0MB) | Embed
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