Recent Updates
796: From Complex to Easy-to-Understand Metrics: Data Gathering, Sales Funnel, and Measurement with Chris Mercer
Chris Mercer is a sought-after measurement marketing expert. He and his team at Measurement Marketing have been helping marketers, marketing teams, and agencies understand, trust, and grow their numbers using tools like Google Tag Manager and Google Analytics. Today, Chris discusses the importance of measurement in marketing, especially with the changes happening in the industry due to updates from iOS, Safari, and Google Chrome. He emphasizes the need for marketers to integrate measurement into their planning process from the start, rather than treating it as an afterthought.
In this episode of Marketer of the Day, Chris explains how proper measurement can transform marketing campaigns and customer journeys, citing examples from his own Measurement Marketing Academy. He walks through how small adjustments—like fixing a missing price on a sales page or changing an offer after analyzing webinar performance—can dramatically improve results. His work focuses on using tools such as Google Tag Manager, Google Analytics, and Data Studio to visualize and optimize campaigns, but he stresses that tools are secondary to strategy. Chris also offers free resources through his Toolbox membership, providing practical guidance on tracking, goal setting, and analytics for marketers who want to implement measurement-driven growth effectively.
Quotes
“You’ve got to know not just what your results are, but how you’re getting those results. That’s where the secret sauce is.”
“Measurement isn’t about the tool—it’s about the strategy. Knowing how to think about measurement is what saves you.”
“Stop asking ‘what happened?’ Instead, ask: ‘Did this work like it was supposed to?’ Then you know exactly what to fix.”
“When you measure correctly, the market tells you the answer—you don’t have to guess, you just listen and adjust.”
Resources
- Measure U: Optimize Your Marketing Using Measurement, So You Can Increase Your Profits And Deliver Better Results
- Follow MeasurementMarketing.io on Facebook
- Connect with Chris "Mercer" Mercer on LinkedIn
Podcast: Play in new window | Download (Duration: 24:50 — 22.9MB) | Embed
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795: Buy, Rehab, Rent, Refinance, Repeat: Become a Real Estate Investor So You Can Grab the Map with Johnoson Crutchfield
Johnoson Crutchfield is the owner of Grab the Map LLC, a real estate company that focuses on acquiring and managing single-family and multi-family properties. He helps other investors find projects to invest in and provides mentoring and coaching to those getting started in real estate. He is also the host of Grab the Map Podcast. Today, John talks about his unique real estate investment strategy, which involves buying distressed properties, renovating them, and then refinancing to fund the next project.
In this episode of Marketer of the Day, John discusses his current focus on expanding his portfolio while helping others start their real estate journey. He highlights the importance of buying properties at a discount, expecting mistakes, and maintaining realistic expectations. He also emphasizes creating authentic connections and surrounding oneself with experienced mentors. John’s goal for the year is to help 2,000 people begin investing, supported through his Facebook group Wealth in Real Estate, his podcast, and Grab the Map LLC. The episode underlines the intersection of actionable investment strategies, community-building, and personal development, showing that success in real estate is about both financial results and empowering others.
Quotes
“Real estate allowed someone with no money and poor credit to become a multi-millionaire—it changed my life.”
“If you don’t buy the property at a discount, you don’t leave room for the mistakes that are inevitable.”
“Surround yourself with people who have accomplished what you’re trying to accomplish; draw support from them and keep pushing through.”
“Don’t just look at life, grab the map—you never regret the things you do, only the things you didn’t try.”
Resources
- Grab The Map: Find/Sell Your Next Home or Investment Property or Get a Free Investing Consultation
- Follow Grab the Map Properties, LLC on Facebook
- Connect with Johnoson Crutchfield, Ed.D. on LinkedIn
- Subscribe to Grab the Map Podcast hosted by Johnoson Crutchfield on Apple Podcasts
Podcast: Play in new window | Download (Duration: 18:46 — 17.4MB) | Embed
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794: Determine Your Brain Type to Unlock Your Unique Superpower with PJ Glassey
PJ Glassey is an exercise scientist, physiologist, researcher, biohacker, and brain science specialist. He is the founder of X Gym, a gym franchise, and is a return guest on the Marketer of the Day podcast. Today, PJ Glassey discusses his brain type test, which helps people determine their unique brain type and unlock their superpowers for faster health and fitness results with little to no willpower. He explains how understanding one's brain type can lead to personalized strategies and hacks for exercise, diet, and overall well-being.
In this episode of Marketer of the Day, PJ discusses his 16 brain type test and how it can unlock personal superpowers for faster fitness and health results with minimal willpower. He explains that knowing your brain type allows you to select optimal workout styles, diets, and habit strategies, and even improves personal relationships by understanding differences in perception and motivation. PJ shares examples from his own family to illustrate the practical impact of brain type alignment, highlighting that even choices like diet and group versus individual training should match your brain wiring. Listeners are encouraged to explore the test at VIP.xgym.com/brain-type-test, with lifetime access, annual retests, and actionable brain training techniques tailored to each type.
Quotes
“Most people don’t even begin to tap into the potential of their brain with exercise. The right kind of movement can put your brain in an overcharge state and unlock your superpowers.”
“When trainers give advice based on what works for them, it only works about 16% of the time. Results depend on your brain wiring, not someone else’s method.”
“The brain is very plastic. When you understand your brain type, you can rewire it, get faster results, and reduce the need for willpower.”
“It’s not that you’ve failed—it’s just that your wiring doesn’t like what you’ve tried so far. There’s an approach that works for you; you just have to find it and never give up.”
Resources
- X Gym: 2X the Results in 1/3 the Time Since 1998!
- Follow PJ Glassey on Facebook
- Connect with PJ Glassey on LinkedIn
Podcast: Play in new window | Download (Duration: 28:56 — 26.7MB) | Embed
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793: Self-Sabotage: Change Labels and Shift Your Mindset with Jeanie Cisco-Meth
Jeanie Cisco-Meth is a two-time best-selling author, educator, and professional speaker. She is an expert in helping people overcome self-doubt and build confidence. Today, Jeanie shares her passion for "taming the bully between your ears" and providing tools to help entrepreneurs and business owners work better with their teams and achieve their goals.
In this episode of Marketer of the Day, Jeanie shares her strategies for taming the "bully between your ears," focusing on mindset first, productivity second. She highlights the importance of clarity, courage, and confidence in both business and personal life, offering practical advice for entrepreneurs on saying “yes” to opportunities early on, and strategically “no” once priorities are clear. Jeanie also discusses her work with Tony Robbins’ team, her transition into speaking and mentoring, and how she structures her days to balance productivity with self-care. Listeners are encouraged to become aware of their inner dialogue and replace negative thoughts with positive, action-oriented ones. She can be reached through her website JeannieCiscoMeth.com, LinkedIn, and Facebook, where she offers mentoring and coaching.
Quotes
“If I don’t choose what goes in the hole after removing a negative label, I get more negative. But if I choose what goes in the hole, I’m golden.”
“Start with why, not how. When you focus on why, your mind figures out the how.”
“Stop listening to your inner critic and start coaching yourself more so you can go where you want to go.”
“Mindset first, productive second. Awareness is the first step in change.”
Resources
- Jeanie Cisco-Meth: Taming the Bully Between Your Ears
- Follow Jeanie Cisco-Meth on Facebook
- Connect with Jeanie Cisco-Meth on LinkedIn
Podcast: Play in new window | Download (Duration: 28:35 — 26.4MB) | Embed
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792: Financial Freedom, Cash Flow, and Trading with Casey Stubbs
Casey Stubbs is an experienced trader and entrepreneur who has been trading stocks and cryptocurrencies for over 25 years. He is the author of “The Ultimate Harmonic Pattern Strategy” and the host of the "How to Trade It" podcast, where he interviews top traders to share their insights and strategies. Today, Casey discusses his focus on improving his trading strategies and fine-tuning his methods to increase results for his clients. He also talks about his efforts to improve his SEO and drive more search traffic to his website.
In this episode of Marketer of the Day, Casey discusses his current work creating educational trading resources, running his podcast How to Trade It, and developing the product “Tim’s Cash Alerts” to help clients make informed investment decisions. He emphasizes using money as a tool, disciplined investing, and financial education for both adults and children to build long-term wealth. Key takeaways include focusing on active markets, managing emotions when trading, and approaching money with a purpose. Casey also highlights practical strategies for financial discipline, portfolio management, and product development while maintaining transparency and measurable results. His website tradingstrategyguides.com serves as a hub for trading education and actionable guidance.
Quotes
“Your money is a tool. Don’t work for your money—make your money work for you.”
“Focus your energy on one thing at a time until it’s where you want it to be, then move on.”
“If it goes down 10%, get out and wait, or find something else. There’s always another opportunity.”
“Have a big why. Money becomes important because it helps you achieve your purpose.”
Resources
- Trading Strategy Guides: Over 500+ Unique Trading Strategies
- Connect with Casey Stubbs on LinkedIn
- Subscribe to How To Trade It Podcast with Casey Stubbs on Apple Podcasts
- Get a copy of The Ultimate Harmonic Pattern Strategy Book: The most accurate harmonic patterns and how to trade them by Casey Stubbs on Amazon
Podcast: Play in new window | Download (Duration: 27:03 — 25.0MB) | Embed
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791: Become A Digital Marketing Superhero with John Doherty
John Doherty is an entrepreneur and marketing expert from Denver, Colorado. He is the founder of Credo, a company that helps businesses find the best SEO or digital marketing agencies for their needs. Today, John shares his insights on the latest trends and changes in the digital marketing industry, particularly the impact of the pandemic on marketing strategies. He discusses the shift towards in-house marketing teams and the growing importance of case studies for agencies looking to land new clients.
John also points out opportunities for agencies willing to help clients launch ad campaigns from scratch, even with smaller budgets, emphasizing the value of scaling campaigns over time rather than turning away potential clients. He encourages both agencies and businesses to adjust expectations based on budget versus timeline, promoting transparency and realistic planning.
Quotes
“It’s like we’re at the store with the credit card, but they keep taking the point-of-sale system away from us.”
“Nailing the basics—technical SEO, content, site usability—will give you a better return than chasing every new trend.”
“If you can’t spend more, it’s going to take longer to see results.”
“Put yourself in the mind of the buyer—what would keep them from converting?”
Resources
- John Doherty: Digital Entrepreneur and Growth Marketing Veteran Based in Denver, Colorado
- Credo: Get the most out of your budget with a vetted Credo agency.
- Single Geared: Gear deals, gear reviews, and trip reports
- Connect with John Doherty on LinkedIn
Podcast: Play in new window | Download (Duration: 31:46 — 29.3MB) | Embed
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790: Rise Above Obstacles, Flaws, and Imperfections with Simonia Blassingame
Simonia Blassingame is a wife, mother, sister, aunt, friend, entrepreneur, and Child of God. She is a speaker and is working on her signature talk. Today, Simonia discusses her mission to help women achieve greatness and overcome obstacles, drawing from her experiences in the military and as a mentor to young women.
In this episode of Marketer of the Day, Simonia shares her superhero-inspired coaching approach through her company, Sane Leadership, Inc. She mentors women on leveraging strengths, mitigating weaknesses, and navigating workplace challenges without unhealthy comparisons. She emphasizes reflection, understanding personal triggers, and aligning career choices with individual traits rather than external expectations. Key takeaways include embracing your origin story, building support systems, and finding flow by focusing on activities that align with your natural strengths. Simonia offers one-on-one coaching and personality diagnostics at simoniablastinggame.com, guiding clients to unlock their potential and achieve meaningful growth.
Quotes
“Once I stopped pretending to be the person I thought they wanted to see, my career really took off.”
“Comparing yourself against the wrong criteria can lead to self-doubt, envy, and missing out on fulfilling your purpose.”
“Your origin story—the experiences that shaped you—can become your superpower if you choose to use it.”
“Tap into your superpowers, show up the way we need you to, and bring your gifts and talents
Resources
- Simonia Blassingame: What Is Your Genius?
- Follow Simonia Ridley Blassingame on Facebook
- Connect with Simonia Ridley Blassingame, SPHR, SHRM-SCP on LinkedIn
Podcast: Play in new window | Download (Duration: 34:12 — 31.5MB) | Embed
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789: Email Writing, Copywriting, and Marketing with Charlene Burke
Charlene Burke is a seasoned copywriter and content creator who has found success in writing email sequences for a variety of clients. After experimenting with different business ventures, Charlene discovered her passion for copywriting, particularly in the realm of email marketing. Today, Charlene shares her insights on the importance of understanding your audience, conducting thorough market research, and leveraging the creative freedom of email copywriting to differentiate yourself in a crowded market.
In this episode of Marketer of the Day, Charlene shares how she now focuses primarily on writing email copy and producing content for her PLR platform, Grow PLR. She explains her process of combining data-driven insights with human empathy to write emails that engage audiences and drive results. Key takeaways include treating life and business as experiments, breaking down challenges into manageable steps, and using support networks to gain perspective and guidance. Charlene also stresses the importance of strategic decision-making, filtering opportunities through long-term goals, and maintaining flexibility while protecting her time and energy. Her services and content can be explored at searchbyburke.com and growplr.com.
Quotes
“Life is an experiment. You just don’t know until you do it.”
“You can get through it, over it, under it, or around it—but you have to address the obstacle in front of you.”
“Don’t let the need for a detour throw you off track; every challenge is a stepping stone toward your ultimate goal.”
“Put opportunities through the filter of your long-term goals—if it doesn’t move you closer, it’s okay to say no.”
Resources
Podcast: Play in new window | Download (Duration: 48:56 — 45.0MB) | Embed
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788: MindMeister Mind Mapping: Organize Your Ideas, Create Incredible Presentations, Run Meetings and Communicate in New Ways with Michelle Matus
Michelle Matus is the Product Marketing Manager for MindMeister, a leading mind mapping software platform that enables over 20 million users to brainstorm, collaborate, and plan projects in a visual way. Today, Michelle talks about the benefits of using mind mapping, including its ability to help users be more creative and productive. She explains how online mind mapping tools like MindMeister allow for efficient organization and visualization of ideas, as well as real-time collaboration with others.
In this episode of Marketer of the Day, Michelle explains how MindMeister can support podcasters, educators, and business teams by breaking down complex projects into visual structures, collaborating in real-time, and embedding maps on websites or linking them to content. She discusses the broader Meister ecosystem, including MeisterTask for task management, and highlights features like public maps, chat, voting, and templates to streamline workflows. Key takeaways include using templates for recurring tasks, leveraging public maps for SEO and content sharing, and approaching mind mapping with a free and open mindset to maximize creativity. Resources and templates are available at mindmeister.com and their blog.
Quotes
“Mind mapping is a fantastic visual way to essentially be more creative and productive.”
“With MindMeister, you can do the brain dump, reorganize, and collaborate in real-time without losing your creative energy.”
“You can’t eat an elephant all at once—you have to break it down one bite at a time, and mind mapping lets you do that with any project.”
“The limitation isn’t in the tool, it’s in your mindset—don’t self-censor, explore all your ideas freely.”
Resources
- MindMeister: It all starts with an idea. Collaborative Mind Mapping.
- Connect with Michelle Matus on LinkedIn
Podcast: Play in new window | Download (Duration: 30:30 — 28.1MB) | Embed
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787: Grow and Disrupt: Simplify the Psychology of Sales, Marketing and People with Stephanie Scheller
Stephanie Scheller of Grow Disrupt simplifies the psychology of sales, marketing, & people for small business owners who want to increase their impact. After studying for more than a decade about human psychology, Stephanie built her business from scratch and left her 9 to 5 job, and under a year, she has worked with more than 2500+ companies, dedicated to uplift and help small entrepreneurs understand how to create their impact in their own businesses. Stephanie is the ultimate “Impact Authority”, a best-selling author, TED X speaker, and today breaks down the psychology behind sales, marketing, and people management to implement and accelerate growth in your business. Today, Stephanie shares her journey of building her business from scratch, the challenges of running events during the pandemic, and the importance of taking action and creating momentum in your business.
In this episode of Marketer of the Day, Scheller discusses her current work running live and virtual events, coaching small business owners, and building her brand. She emphasizes preparation, energy management, skill-building, and decisive action to create momentum. Key takeaways include having backup plans, marketing effectively, and continuously evaluating and improving strategies. Her websites, stephaniescheller.com and growdisrupt.com, offer access to events and resources for entrepreneurs.
Quotes
“Our greatest asset isn’t our time; it’s our energy.”
“Have a backup plan to your backup plan, and work your ass off to make them both happen.”
“Events are 20% about planning the event—they’re 80% about marketing the heck out of it.”
“Action creates momentum. The only reason someone else takes your idea is because they act on it and you don’t.”
Resources
- The Stephanie Scheller: The woman who doubled her events company During a global pandemic [on a $0/month ad spend]
- Grow Disrupt: Breakthrough is Waiting.
- Connect with Stephanie Scheller on LinkedIn
- Get a copy of Friend Power: How the Friends You Choose Can Change the Course of Your Life by Stephanie Scheller on Amazon
Podcast: Play in new window | Download (Duration: 35:01 — 32.2MB) | Embed
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