Marketer of the Day: Internet Marketing Podcast

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776: Workplace Jazz: Get Unstuck, Rediscover Your Passion, and Build a High-Performing Team with Gerald Leonard

Gerald Leonard offers a unique approach to accomplish more productivity in the workplace using his 9-step Workplace Jazz method to help your team achieve peak performance. Gerald is an accomplished Jazz musician. With his creativity, innovation, and peak performance, he uses all these principles to help your business achieve the edge needed to succeed in a highly competitive workplace. He has authored two books, Culture Is The Bass: 7 Principles for Developing A Culture That Works, and Workplace Jazz: How to IMPROVISE – 9 Steps to Creating High-Performing Agile Project Teams.

Gerald’s framework will help your team rediscover their passion and build a productive and harmonious workplace. Grow in the areas of emotional and conversational intelligence while experiencing the connections that professional musicians achieve when they’re performing.

In this episode of Marketer of the Day, Leonard shares his framework for applying jazz principles to the workplace, highlighting the importance of listening, supporting teammates, taking turns leading, and fostering whole-brain integration. He introduces his nine-step IMPROVISE methodology, covering improvement, positivity, risk-taking, feedback, visualization, integration, support, and excellence in execution. Leonard emphasizes the value of lifelong learning, meditation, and cultivating high-performing, collaborative teams. His book Workplace Jazz: How to Improvise, Get Unstuck, and Rediscover Your Passion and his website workplace-jazz.com offer additional resources, music releases, and insights for leaders and professionals seeking to boost productivity, creativity, and engagement.

Quotes

“Workplace Jazz is learning to work together using the techniques and secrets jazz musicians have used for years, and applying them to the workplace.”

“The more you support others, the more they grow—and the more you grow.”

“Musicians rank high in whole-brain integration; even non-musicians can develop this through practices like meditation.”

“Everything is a performance—if you enjoy the process, the results will follow.”

Resources

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775: The Amazon Jungle: Build Credibility, Create a Winning-Brand, and Thrive in the Amazon Marketplace with Jason Boyce

Jason Boyce is the founder of Avenue7Media, a prominent Amazon Agency and the co-author of the book "The Amazon Jungle" and has extensive experience as an Amazon seller. Boyce started selling on Amazon as early as 2003 and has grown his business to become a top 200 Amazon seller and a top 1000 e-commerce seller. Today, Jason discusses the importance of building credibility and creating a winning brand in the Amazon marketplace, sharing insights on the evolution of the Amazon platform and the need for a startup mindset in e-commerce.

In this episode of Marketer of the Day, Jason Boyce and co-author Rick Cesari discuss strategies for thriving in the Amazon marketplace, including leveraging private label products, optimizing listings, and using video to increase conversions. They highlight the significance of brand ownership, defending brand names on Amazon, and using pricing strategies to gain initial traffic and reviews. Practical tips include monitoring inventory, preventing listing suppression, and combining Amazon sales with direct-to-consumer websites for long-term growth. Their book The Amazon Jungle and the services of their agency, Avenue Seven Media, provide step-by-step guidance for both startups and established brands seeking to scale their Amazon presence, covering everything from product research to advertising and customer service.

Quotes

“Forget about the product or the sale today; real value is in the digital Amazon listing and building your brand equity over time.”

“If you don’t have inventory and your customers have no way of buying it, you will not sell anything.”

“Success on Amazon now is about building a brand, differentiating your product, and giving people a reason to buy it—even at a higher price.”

“Amazon is where 60% of online sales happen in the U.S.; avoid being on it at your own peril.”

Resources

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774: Jumpstart Your Journey to Success and Take Your Life to the Next Level with Elysia Stobbe

Elysia Stobbe is a multi-talented individual with an impressive background. She has been featured in prestigious media outlets like the Wall Street Journal, NPR, and Fox. Elysia is also a best-selling author, having written "How to Get Approved for the Best Mortgage Without Sticking a Fork in Your Eye." Today, Elysia talks about her new book, "Journey to Success," which started as a business book but evolved into a spiritual guide. She shares her personal experiences navigating the challenges of the pandemic and how she used her training with Tony Robbins to help herself and others stay motivated and positive during these uncertain times.

In this episode of Marketer of the Day, Alicia Stoby introduces her book Journey to Success and the accompanying 52-week motivational program, designed to help people create incremental, lasting changes in their lives. She explains practical methods such as daily gratitude exercises, mindfulness, and reframing challenges to develop a positive mindset. Alicia encourages readers to define success on their own terms, highlighting the importance of personalized goals and self-empowerment. She also provides resources for continued engagement, including a free 10-page guide at keytosuccessinlife.com, the full book on Amazon or aliciastobybooks.com, and a supportive Facebook group that fosters accountability and community interaction. Her work blends inspiration, practical habit-building, and structured guidance for sustained personal and professional growth.

Quotes

“We can always control the inside; small, consistent practices week by week can create monumental shifts in our lives.”

“Gratitude sets the tone for everything—you can choose to focus on what’s positive and what’s great.”

“It’s not my definition of success that matters; it’s yours. You get to define what makes you happy and pursue it.”

“Personal growth can be scary and challenging, but when you come out on the other side, you have a life you can truly enjoy for yourself.”

Resources

Podcast: Play in new window | Download (Duration: 24:09 — 22.3MB) | Embed

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773: Mastery Your Weight, Fitness, and Health in 12 Weeks with Health and Wellness Expert Richard Fast

Richard Fast is a certified American Council on Exercise (ACE) personal trainer, Wellness Coach & Weight-loss specialist. He has created the 29 Days Program to transform people’s deeply held beliefs, addictions, and behaviors. With 29 Days Template, Richard uses proven, scientific techniques, technology and online coaching, to guide you through a step-by-step process to acquire desirable new habits. It’s time you can transform your weight, fitness-level, health, and fundamental thoughts in just 12-weeks.

Today, Richard shares his insights on the confusion and contradictions in the health and fitness industry, and explains the deeper psychological factors that drive our behaviors around exercise and weight management. As an expert in this field, Richard offers a unique perspective on how to develop sustainable healthy habits.

In this episode of Marketer of the Day, Richard Fast shares strategies for building consistent, enjoyable fitness habits that lead to lifelong health and vitality. He explains how to move from relying on willpower to establishing addictive, beneficial routines, and stresses the importance of personalizing activity to what brings joy. Richard highlights the role of mindset in achieving long-term change and the value of understanding the subconscious drivers that influence health behaviors. He encourages practical implementation of knowledge over passive consumption and points listeners to his LinkedIn content for videos, articles, and guidance on designing a sustainable, healthy lifestyle. His work promotes mastery over one’s health through consistent, science-based practice and behavioral awareness.

Quotes

“You have to get your head straight first; diets and fads are just fluff without understanding what drives your behavior.”

“Exercise isn’t about willpower forever; it becomes a habit, then an addiction, and the healthiest addiction you can have.”

“Mastery of health isn’t about quick fixes—it’s about consistent habits that compound over a year or a lifetime.”

“Invest in your health now; it pays daily dividends in vitality, energy, and longevity.”

Resources

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772: Organic Marketing: Attract and Scale Your Business to Increase Targeted Traffic, Lead Flow, and Predictable Income with Lloyd Yip

Lloyd Yip is the founder and CEO of Attract and Scale, a company that helps coaches, consultants, agency owners, and other online entrepreneurs grow their business organically. With his expertise in organic marketing, Lloyd has assisted countless entrepreneurs in leveraging the power of organic strategies to achieve multi-six figure and seven-figure revenues in a highly scalable and predictable way. Today, Lloyd discusses the importance of organic marketing as a foundational income source for businesses in 2021.

In this episode of Marketer of the Day, Lloyd Yip shares his expertise in organic marketing and scaling businesses efficiently. He explains the importance of focusing on one primary channel before expanding, using content strategically to shorten sales cycles, and leveraging proactive outreach like direct messaging to convert leads. Lloyd offers practical solutions for entrepreneurs at all stages—from selecting the right platform to building a team to automate and delegate processes. He highlights resources like the Attract and Scale quiz at attractandscale.com/organic and a detailed half-hour webinar for technical insights. Key takeaways include prioritizing action over perfection, strategically scaling organic systems, and ensuring consistent implementation to achieve predictable growth.

Quotes

“Organic marketing is the foundation of your business; it keeps you safe, gives flexibility, and allows you to reinvest into growth.”

“Doing something is better than doing nothing; you can optimize later, but you need to start before you can scale.”

“Organic marketing at its best combines inbound and proactive outreach—you create value and also intelligently approach your audience.”

“Listening to content doesn’t mean results; actively implement what you learn today or tomorrow, or it disappears into thin air.”

Resources

Podcast: Play in new window | Download (Duration: 36:17 — 33.4MB) | Embed

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771: Build Your Brand on Instagram with Jake Adam Davey

Jake Adam Davey is a marketing expert who has been focused on Instagram for the past 4 years. He has helped numerous clients grow their Instagram following and generate sales through the platform. Today, Jake discusses the power of Instagram, including the various features like Stories, Reels, and direct messaging, and how businesses can leverage these to build their brand and connect with their audience.

In this episode of Marketer of the Day, Jake Adam Davey shares his expertise on Instagram marketing, highlighting the Rocket System, a six-step framework for building a brand, attracting authentic followers, and monetizing effectively. He emphasizes the importance of creating valuable content, optimizing profiles, engaging audiences through Stories and direct messages, and moving followers to owned channels for long-term business success. Davey shares examples of clients who have achieved rapid bookings and sales through these strategies, and provides practical advice for both beginners and experienced marketers. Resources mentioned include his website, jakeadamdavey.com/brand, where listeners can access the Rocket System and a detailed walkthrough of his process.

Quotes

“Instagram combines the best of multiple platforms, and if you can find your audience and show your authentic self, people are more inclined to do business with you.”

“Direct messaging on Instagram is still one of the most powerful marketing tools you can use to engage personally and build relationships.”

“The Rocket System helps people build their brand, get real followers, and monetize effectively—step by step, from profile to content to engagement.”

“Take inspiration from market leaders in your space, create engaging Reels, and consistently connect with your audience to increase visibility and interaction.”

Resources

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770: Listening, Adapting, Appreciating: Master Your Team Communication Skills with Meredith Bell

Meredith Bell is a communication expert and the co-author of the book "Connect with Your Team: Mastering the Top 10 Communication Skills." With over 30 years of experience working with her business partners, Meredith has a wealth of knowledge on effective team communication. Today, Meredith talks about the importance of active listening, accepting constructive feedback, and building strong relationships in the workplace.

In this episode of Marketer of the Day, Bell shares insights from her books Strong for Performance and Connect with Your Team: Mastering the Top 10 Communication Skills. She discusses actionable techniques such as asking others to repeat back instructions, using subtle cues to manage interruptions, and practicing gracious acceptance of constructive feedback. Bell emphasizes the value of presence, appreciation, and deliberate listening in building strong professional and personal relationships. Resources mentioned include GrowStrongLeaders.com/free for a free ebook on listening and Amazon for her books, alongside her social media presence on LinkedIn, Facebook, and Twitter.

Quotes

“Being fully present with someone is one of the greatest gifts you can give—it shows you value and respect them.”

“Ask people to repeat back what they understood. It prevents miscommunication before it wastes time or creates frustration.”

“Look for opportunities to express appreciation—even for small things—and it sets you apart in building strong relationships.”

“When receiving feedback, be gracious and ask, ‘What can I do to make this better next time?’ It helps you grow and strengthens trust.”

Resources

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769: Power Tribes, Certification Programs, and Scaling Your Coaching Business with Mitch Russo

Mitch Russo is a successful entrepreneur who has built a 25 million+ business. He is the author of the book "The Invisible Organization" and the host of "The Tribe Builders" podcast. Today, Mitch discusses his new SaaS platform called "Client Folio," which is designed to help coaches and consultants streamline their client management and session workflow. He shares how he created the platform based on his own needs as a coach, focusing on features like goal tracking, accountability, and seamless note-taking and homework delivery.

Mitch has partnered with multiple businesses like Tony Robbins and Chet Holmes to get certifications and creating business breakthroughs in their respective businesses. With his years of experience, he has become the expert to guide in your business to get the outcome that you truly yearn for!

In this episode of Marketer of the Day, Russo discusses his latest projects, including ClientFolio, a SaaS platform designed to streamline coaching sessions, goal tracking, and accountability, reducing administrative work from 40 minutes per session to just five. He also dives into Power Tribes, his framework for tribe-based certification programs that create multiple revenue streams, empower certified coaches as sales partners, and foster ongoing engagement through mentorship. Russo emphasizes the importance of iterative feedback, designing systems with usability in mind, and leveraging community for growth. Listeners can explore his work through ClientFolio.io, PowerTribesBook.com, and MitchRusso.com, where they can access courses, books, and podcasts including The Tribe Builders.

Quotes

“Nobody really fails until they quit. Every time you fail, it’s a step in the journey—pivot, learn, and move forward.”

“I wanted to reduce 40 minutes of admin after a session down to five minutes, so coaches can focus on results, not paperwork.”

“Certification programs aren’t just recognition—they’re revenue streams, a sales force, and a community all in one.”

“Iterative feedback—listen, fix, improve—is the fastest way to create a product people love and keep them engaged.”

Resources

Podcast: Play in new window | Download (Duration: 30:03 — 27.7MB) | Embed

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768: Change Your Mind, Change Your Results, and Get What You Want Out of Life Shawn Shewchuk

Shawn Shewchuk is an international speaker, results coach, and the founder of Change Your Results, an agency that helps clients around the globe. He hosts the award-winning Results Radio broadcast and is also the author of Daily Motivation. Today, Sean talks about productivity and how to help people increase their results, emphasizing the need to take action instead of waiting for opportunities. He shares a personal story about working with renowned speaker and author Bob Proctor, highlighting the value of finding a mentor or coach to guide you when you don't know how to proceed.

In this episode of Marketer of the Day, Shewchuk shares insights on maximizing productivity, achieving freedom through entrepreneurship, and building businesses with high-leverage systems and processes. He highlights the concept of “entrepreneur syndrome,” where owners hold onto all tasks, and stresses the importance of delegating while maintaining oversight. Key takeaways include jumping into action rather than waiting, aligning with experienced coaches, focusing on holistic development, and creating scalable systems to achieve long-term results. Listeners are encouraged to explore his resources, including his book Daily Motivation at High Productivity Store and his coaching programs at Change Your Results.

Quotes

“Jump off the building and grow wings on the way down. Do it now. Make a decision and take action, even if it feels risky.”

“Entrepreneur syndrome is holding everything close and thinking if I can’t do it myself, it won’t get done right. That’s wrong—you need to delegate and coach others to achieve freedom and growth.”

“Freedom as an entrepreneur is the ability to do what you want, when you want, with who you want. That’s worth taking calculated risks for.”

“Life is not puppy dogs and lollipops. There will be challenges, but you choose the kind of day, the kind of business, and the kind of life you want to create.”

Resources

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767: Rethink Academy: Understand Your Market to Build a Coaching Business and Achieve Passive Income with Jason Osborn

Jason Osborn is a highly accomplished speaker, coach, and consultant in the fields of digital marketing and mindset. As the co-founder of ReThink Academy, he helps entrepreneurs and businesses pivot their marketing strategies to succeed in the online space. Today, Jason discusses the shift to online marketing due to the current global situation, emphasizing the need for businesses to adapt and the benefits of expanding their reach through digital platforms.

In this episode of Marketer of the Day, Osborn discusses his work with Rethink Academy, focusing on helping individuals and businesses stand out in crowded markets by providing value first and building meaningful relationships. He stresses the importance of active income through personal service before creating passive income products, the need to position oneself uniquely in the market, and the power of patience and persistence. He also highlights practical strategies for engaging clients online, using LinkedIn effectively, and pivoting offers to match real-world demand. Osborn points listeners to the Rethink Social Media book, with the first four chapters available at RethinkGift.com, as a resource for learning and applying these strategies.

Quotes

“Letting yourself give space and time to succeed is critical. Sometimes it’ll happen in two weeks, sometimes it’ll take 18 months, but let it happen and allow it to grow.”

“Your first customer comes from leading with value, having a conversation, and focusing on how you can help them rather than how you can sell to them.”

“There’s always an upside to every downside; it’s about identifying the opportunities in a challenging situation and pivoting accordingly.”

“Move outside of a commodity-based market. Define what makes you different and continually add value to your clients, so you stand out in a crowded space.”

Resources

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