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783: Eliminate Mental Blocks: Achieve Greatness Using Neuro-Linguistic Programming (NLP), Self Hypnosis, Mindfulness, and the Emotional Freedom Technique (EFT) with Charles Crenshaw
Charles Crenshaw is a hypnotist, NLP practitioner, and EFT practitioner who helps people solve everyday problems using these tools. He is the author of two books - "EFT for Meditation" and "Pathless Path: God, Grace, Guru" - which detail his 40 years of meditation experience. Today, Charles talks about how techniques like NLP and EFT can be used to help people make positive changes in their lives, from overcoming phobias to breaking bad habits.
In this episode of Marketer of the Day, Charles explains how hypnosis, NLP, and EFT help people break long‑held patterns, resolve fears, and eliminate habits that no longer serve them. Through practical tools—such as tapping sequences, self‑hypnosis, and specific “mind hacks”—he teaches clients how to access their own inner resources, change ingrained responses, and improve their quality of life. His approach emphasizes personal empowerment: giving people the tools to regulate their emotions, shift their internal state, and take control of their outcomes. Charles offers sessions via Zoom, provides a free 15‑minute consultation, and continues to share his work through his books and his platform at eliminateyourblock.com.
Quotes
“You have the capacity to help yourself, and you are the architect of your own destiny.”
“We’re not dependent on something outside ourselves all the time—your own inner laboratory can verify what’s possible.”
“Hypnosis, NLP, and EFT are simply tools to access your imagination, your intelligence, and your ability to concentrate.”
“The average person has far more power to self‑regulate than they’ve ever been taught.”
Resources
- Eliminate Your Block: If you don‘t heal what hurt you, you’ll bleed on people who’ve done you no harm
- Connect with Charles B Crenshaw Jr on LinkedIn
- Get a copy of EFT for Meditation by Charles Crenshaw on Amazon
- Get a copy of Pathless Path: God, Grace, Guru by Charles Crenshaw on Amazon
- Check out Charles B. Crenshaw Books on Amazon
Podcast: Play in new window | Download (Duration: 27:17 — 25.2MB) | Embed
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782: Purpose, Passion, Reinventing, Rediscovering, and Realigning Yourself with Barbara McCollough and Lorna Lyons
Barbara McCollough and Lorna Lyons are experts in the field of human development and personal growth. Barbara is a former psychotherapist and coach, as well as a teacher and memoirist. Her book "Digger" explores the process of self-discovery and reinvention. Lorna has a background in women's studies and specializes in helping people identify their strengths and use them to achieve their goals. Today, Barbara and Lorna discussed their collaborative program "Achieve at Any Age," which focuses on empowering women in their 40s and 50s to unlock their full potential and create fulfilling new chapters in their lives.
Their work addresses the restlessness many adults feel after years of career and family responsibilities, guiding them to uncover latent creativity, purpose, and satisfaction in the next phase of life. The programs emphasize mindfulness, meditation, and conscious exploration of values and skills to create actionable pathways toward fulfilling goals.
Quotes
“Even the sharpest knife can’t carve its own handle—sometimes you need guidance to access what’s beneath the surface of your mind.”
“We have a 30-year bonus on life compared to previous generations, but we’re still constrained by unconscious programming.”
“You can achieve at any age by combining awareness of your strengths with your deeper values—then you’re truly aligned and effective.”
“It’s not instant; it takes effort, but the rewards are remarkable—doing something you care about with your natural abilities changes your world.”
Resources
- Achieve at Any Age: Unleash the Fullest Expression of Yourself
- Follow Barbara McCollough on Facebook
- Get a copy of Digger: A Memoir by Barbara McCollough on Amazon
Podcast: Play in new window | Download (Duration: 28:51 — 26.6MB) | Embed
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781: Alexa Skills, Voice Search, Smart Speakers, and Artificial Intelligence with Terri Jones
Terri Jones is the host of the "We Voice It" podcast, where she shares tips and insights on using Amazon Alexa devices to boost productivity and expand your brand. As a technology expert with over 34 years of experience, Terri is passionate about helping entrepreneurs and content creators take advantage of the power of voice technology. Today, Terri discusses the vast array of Alexa skills available, from Jeopardy and Family Feud to local business content and podcast integration.
In this episode of Marketer of the Day, Jones explains the growing opportunities in voice technology, the different ways content can be delivered via Alexa (flash briefings vs. full podcasts), and examples of monetization through skill development. She emphasizes that now is the time to act while the Alexa skill ecosystem is still relatively small, positioning early adopters ahead of the competition.
Quotes
“Three years ago, Amazon let everyday people develop Alexa skills. There are now over 100,000 skills, and most people don’t even know about them.”
“Your podcast, blog, or business content can live on Alexa, making it accessible in homes, cars, and anywhere people use smart speakers.”
“If you’re serious about getting your content on voice, now is the time—get in before the space gets crowded.”
“I provide a no-code, easy way to get your content on Alexa, even if you’re not tech-savvy.”
Resources
- We Voice It: Discover the Components of Publishing A Book To Learn and Earn Passive Income
- Connect with Terri B. Jones on LinkedIn
- Subscribe to We Voice It by Terri B. Jones on Apple Podcasts
Podcast: Play in new window | Download (Duration: 24:31 — 22.6MB) | Embed
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780: Use Your Benefit Corporation to Make a Difference Environmentally and Socially with Kerry Worden
Kerry Worden is a mortgage broker with 30 years of experience in the industry. He recently founded Green Stream Advisors, a benefit corporation focused on supporting environmental and social causes. Worden was inspired by the book "Let My People Go Surfing" by Patagonia founder Yvon Chouinard, which explored the concept of using business as a force for good. Today, Kerry talks about the purpose and structure of benefit corporations, explaining how they require businesses to operate in socially responsible ways and report on their progress annually.
In this episode of Marketer of the Day, Worden explains how benefit corporations operate, including annual verification of charitable and socially progressive actions. She shares examples of the organizations she supports and emphasizes that companies of any size can participate, from small teams to large corporations like Patagonia. She also provides guidance for those interested in establishing their own benefit corporation, including consulting specialized lawyers and using resources like B Labs. Listeners can contact Worden at carrie@greenstreamadvisors.com or 510-999-0539 to learn more, explore potential collaborations, or discuss socially responsible financial planning.
Quotes
“Business can be either a force for good or not; if your business has a deeper purpose, you can align all of your activities to accomplish that goal.”
“The beauty of a benefit corporation is that you have to walk the walk, not just talk; your actions are verified annually by a third party.”
“You don’t have to wait decades to contribute; even while running your main business, you can take meaningful steps today to make a difference.”
“From tiny teams to large corporations, anyone can create impact—size doesn’t limit your ability to do good.”
Resources
- American Mortgage Management: Online Platform for all of your Commercial Real Estate and Investment Property Financing Needs
- Connect with Kerry Worden on LinkedIn
Podcast: Play in new window | Download (Duration: 23:47 — 22.0MB) | Embed
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779: I Love Cambridge: Serve Your Community with Your Business and Podcast with Walter Monteiro
Walter Monteiro is a real estate and mortgage agent in Cambridge, Kitchener Waterloo, Ontario, located about 60 miles outside of Toronto. In addition to his real estate work, Walter hosts a podcast called "I Love Cambridge," where he provides a platform for local professionals to showcase their services and share their stories with the community. Today, Walter discusses the unique characteristics of Cambridge, highlighting its self-contained nature, strong employment opportunities in the technology sector, and the growth in average home prices compared to Toronto.
In this episode of Marketer of the Day, Monteiro discusses how his podcast has grown into a powerful networking tool that connects him with local business circles while providing value to the community. He shares practical techniques such as using quick personalized video messages via BombBomb to maintain connections and stay top of mind with clients and collaborators. Monteiro also highlights the importance of authenticity over scripted interviews, creating a relaxed atmosphere that helps guests feel comfortable on camera. Listeners can access the podcast and explore local businesses through ilovecambridge.ca, or reach out to him directly at realestatewalter@gmail.com or 519-240-0360 for guest opportunities.
Quotes
“Some of the biggest mistakes people make in real estate is losing touch with the people they originally did business with; a simple video message can keep you top of mind and miles ahead of the competition.”
“The conversation is more authentic when it’s unscripted; you get the real story instead of checking boxes on questions.”
“Meaningful connections aren’t just about exposure—they’re about building genuine relationships that benefit both parties.”
“The podcast is a platform to introduce people in our community to each other, and that circle of connections keeps growing organically.”
Resources
- I Love Cambridge: Hi, my name is Walter Monteiro!
- Walter Monteiro: Click below & receive alerts when Walter has recorded a new podcast, mortgage rate alerts, hot new listings & other information vital to anyone looking for great real estate & mortgage information
- Follow Walter Monteiro on Facebook
- Connect with Walter Monteiro, Realtor, Mortgage Agent, Investor on LinkedIn
- Get a copy of The RRSP Mortgage Investor by Walter Monteiro on Amazon
- Subscribe to The Real Estate & Mortgage Show Podcast
Podcast: Play in new window | Download (Duration: 23:42 — 21.9MB) | Embed
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778: Achieve Professional and Personal Success: Thoughts, Beliefs, Experiences, and Perspectives with Kim Ades
Kim Ades is the founder of Frame of Mind Coaching, a coaching business centered around her journaling software. She also hosts the Frame of Mind Coaching Podcast, where she conducts live coaching sessions with leaders from around the world. Today, Kim talks about the evolution of her podcast, sharing how she now invites guests to share their challenges and receives on-the-spot coaching from her.
In this episode of Marketer of the Day, Ades highlights her innovative approach to coaching through the Frame of Mind Coaching Podcast, which provides on-the-spot solutions for real challenges while demonstrating the human side of leadership and growth. She emphasizes that work-life balance is often a misguided goal, advocating instead for embracing the ride of life with ease, joy, and intentional reflection. Ades also encourages meaningful social interaction, curiosity, and openness in networking. Her coaching and podcast content serve as both inspiration and a practical model for listeners, with further resources available at frameofmindcoaching.com.
Quotes
“Google doesn’t understand frustration or help you with the human side of challenges; sometimes you need someone to ask the right questions to get to the core of the issue.”
“Work-life balance is not the real goal; life’s ride has ups and downs, and my job is to help people enjoy it with ease, peace, and joy.”
“Pivoting isn’t about avoiding problems—it’s about turning your attention toward what serves you and what you want, rather than focusing on what isn’t working.”
“Meaningful conversations come from genuine curiosity and openness; it’s not about the quantity of connections, it’s the quality.”
Resources
- Frame of Mind Coaching: Executive Coaching …for Leaders with Human Challenges
- Follow Kim Ades on Facebook
- Connect with Kim Ades on LinkedIn
- Get a copy of What You Focus On Grows: Stories for your Frame of Mind by Kim Ades on Amazon
- Subscribe to The Frame of Mind Coaching™ Podcast hosted by Kim & Ferne on Apple Podcasts
Podcast: Play in new window | Download (Duration: 25:20 — 23.4MB) | Embed
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777: Differentiate and Win the Pricing Game with Marketing Expert Ajit Ghuman
Ajit Ghuman is the head of Product Marketing at Narvar, an enterprise-grade customer engagement platform. He is also involved in the pricing community at Revenue Collective, where he leads discussions on improving SaaS pricing strategies. Today, Ajit shares his insights on the importance of pricing in software businesses, highlighting how it can be a powerful lever for companies to capture more value from the market and position themselves effectively.
In this episode of Marketer of the Day, Ghuman shares insights on creating effective pricing models tailored to different market types—blue ocean, competitive, or renaissance markets—and the importance of segmenting customers and designing value-based packages. He illustrates the impact of thoughtful pricing with examples, such as shifting from per-agent to MAU-based pricing for mobile gaming customer service software, which significantly increased revenue. Ghuman also highlights product-led growth, free trials, and virality as strategic tools for scaling. His upcoming book on pricing offers a framework for CEOs and product managers to independently optimize pricing strategy, with updates and resources available at ajitghuman.com and via LinkedIn.
Quotes
“You can have the best product, great positioning, but if you don't really have the pricing structure down right, you could be leaving a lot of money on the table.”
“It’s not about the price point, but about the structure that you put in place and how you communicate it to the customers.”
“My agenda is to train product managers and CEOs to do pricing on their own—it’s not really hard, it’s just a mental block.”
“Depending on the type of market, your pricing approach will be very different—blue ocean, competitive, or renaissance markets each require a unique strategy.”
Resources
- Narvar: Intelligent Personalization “Beyond Buy”
- Ajit Ghuman: About Me
- Connect with Ajit Ghuman on LinkedIn
Podcast: Play in new window | Download (Duration: 22:08 — 20.5MB) | Embed
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776: Workplace Jazz: Get Unstuck, Rediscover Your Passion, and Build a High-Performing Team with Gerald Leonard
Gerald Leonard offers a unique approach to accomplish more productivity in the workplace using his 9-step Workplace Jazz method to help your team achieve peak performance. Gerald is an accomplished Jazz musician. With his creativity, innovation, and peak performance, he uses all these principles to help your business achieve the edge needed to succeed in a highly competitive workplace. He has authored two books, Culture Is The Bass: 7 Principles for Developing A Culture That Works, and Workplace Jazz: How to IMPROVISE – 9 Steps to Creating High-Performing Agile Project Teams.
Gerald’s framework will help your team rediscover their passion and build a productive and harmonious workplace. Grow in the areas of emotional and conversational intelligence while experiencing the connections that professional musicians achieve when they’re performing.
In this episode of Marketer of the Day, Leonard shares his framework for applying jazz principles to the workplace, highlighting the importance of listening, supporting teammates, taking turns leading, and fostering whole-brain integration. He introduces his nine-step IMPROVISE methodology, covering improvement, positivity, risk-taking, feedback, visualization, integration, support, and excellence in execution. Leonard emphasizes the value of lifelong learning, meditation, and cultivating high-performing, collaborative teams. His book Workplace Jazz: How to Improvise, Get Unstuck, and Rediscover Your Passion and his website workplace-jazz.com offer additional resources, music releases, and insights for leaders and professionals seeking to boost productivity, creativity, and engagement.
Quotes
“Workplace Jazz is learning to work together using the techniques and secrets jazz musicians have used for years, and applying them to the workplace.”
“The more you support others, the more they grow—and the more you grow.”
“Musicians rank high in whole-brain integration; even non-musicians can develop this through practices like meditation.”
“Everything is a performance—if you enjoy the process, the results will follow.”
Resources
- Workplace Jazz™: 9 Steps to Creating High-Performing Agile Project Teams
- Gerald J Leonard: Leading Authority in Workplace Productivity and Growth Strategies
- Follow Productivity Intelligence on Facebook
- Connect with Gerald J. Leonard PfMP PMP on LinkedIn
- Get a copy of Workplace Jazz: 9 Steps to Creating High-Performing Agile Project Teams (ISSN) by Gerald J. Leonard on Amazon
- Get a copy of Culture Is The Bass: 7 Steps to Creating High Performing Teams by Gerald J. Leonard on Amazon
Podcast: Play in new window | Download (Duration: 39:31 — 36.4MB) | Embed
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775: The Amazon Jungle: Build Credibility, Create a Winning-Brand, and Thrive in the Amazon Marketplace with Jason Boyce
Jason Boyce is the founder of Avenue7Media, a prominent Amazon Agency and the co-author of the book "The Amazon Jungle" and has extensive experience as an Amazon seller. Boyce started selling on Amazon as early as 2003 and has grown his business to become a top 200 Amazon seller and a top 1000 e-commerce seller. Today, Jason discusses the importance of building credibility and creating a winning brand in the Amazon marketplace, sharing insights on the evolution of the Amazon platform and the need for a startup mindset in e-commerce.
In this episode of Marketer of the Day, Jason Boyce and co-author Rick Cesari discuss strategies for thriving in the Amazon marketplace, including leveraging private label products, optimizing listings, and using video to increase conversions. They highlight the significance of brand ownership, defending brand names on Amazon, and using pricing strategies to gain initial traffic and reviews. Practical tips include monitoring inventory, preventing listing suppression, and combining Amazon sales with direct-to-consumer websites for long-term growth. Their book The Amazon Jungle and the services of their agency, Avenue Seven Media, provide step-by-step guidance for both startups and established brands seeking to scale their Amazon presence, covering everything from product research to advertising and customer service.
Quotes
“Forget about the product or the sale today; real value is in the digital Amazon listing and building your brand equity over time.”
“If you don’t have inventory and your customers have no way of buying it, you will not sell anything.”
“Success on Amazon now is about building a brand, differentiating your product, and giving people a reason to buy it—even at a higher price.”
“Amazon is where 60% of online sales happen in the U.S.; avoid being on it at your own peril.”
Resources
- Avenue 7 Media: Your Partner in Profitable Growth on The World’s Largest Online Marketplaces
- Avenue 7 Media: Amazon Seller’s Guide: The Amazon Jungle
- Follow Jason Boyce on Facebook
- Connect with Jason Boyce on LinkedIn
- Get a copy of The Amazon Jungle: The Truth About Amazon, The Seller's Survival Guide for Thriving on the World's Most Perilous E-Commerce Marketplace by Jason R. Boyce & Rick Cesari on Amazon
Podcast: Play in new window | Download (Duration: 19:41 — 18.2MB) | Embed
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774: Jumpstart Your Journey to Success and Take Your Life to the Next Level with Elysia Stobbe
Elysia Stobbe is a multi-talented individual with an impressive background. She has been featured in prestigious media outlets like the Wall Street Journal, NPR, and Fox. Elysia is also a best-selling author, having written "How to Get Approved for the Best Mortgage Without Sticking a Fork in Your Eye." Today, Elysia talks about her new book, "Journey to Success," which started as a business book but evolved into a spiritual guide. She shares her personal experiences navigating the challenges of the pandemic and how she used her training with Tony Robbins to help herself and others stay motivated and positive during these uncertain times.
In this episode of Marketer of the Day, Alicia Stoby introduces her book Journey to Success and the accompanying 52-week motivational program, designed to help people create incremental, lasting changes in their lives. She explains practical methods such as daily gratitude exercises, mindfulness, and reframing challenges to develop a positive mindset. Alicia encourages readers to define success on their own terms, highlighting the importance of personalized goals and self-empowerment. She also provides resources for continued engagement, including a free 10-page guide at keytosuccessinlife.com, the full book on Amazon or aliciastobybooks.com, and a supportive Facebook group that fosters accountability and community interaction. Her work blends inspiration, practical habit-building, and structured guidance for sustained personal and professional growth.
Quotes
“We can always control the inside; small, consistent practices week by week can create monumental shifts in our lives.”
“Gratitude sets the tone for everything—you can choose to focus on what’s positive and what’s great.”
“It’s not my definition of success that matters; it’s yours. You get to define what makes you happy and pursue it.”
“Personal growth can be scary and challenging, but when you come out on the other side, you have a life you can truly enjoy for yourself.”
Resources
- Elysia Stobbe: America’s #1 Mortgage Authority
- Mortage Millions Mentor: I’ll Help You Get More Leads, Close More Deals, & Generate More Money in Less Time Step Into Your 6 or 7-Figure Freedom !
- Follow Elysia Stobbe on Facebook
- Follow Best Mortgage Book on Facebook
- Connect with Elysia Stobbe ~ Mortgage Marketing Coach and Mentor on LinkedIn
- Check out Elysia Stobbe Books on Amazon
Podcast: Play in new window | Download (Duration: 24:09 — 22.3MB) | Embed
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