Recent Updates
1472: Win the Executive Interview: Master the Skills That Get You Hired with Career Strategist Marcia Ballinger
Marcia Ballinger, co-author of The 20-Minute Networking Meeting and author of Winning the Executive Interview, brings decades of experience in executive search and human resources. She specializes in recruiting nonprofit CEOs and helping professionals master relationship-building, interviewing, and networking. Marcia explains that interviewing is not about performance or selling yourself, but about authentic, relational conversations that help both sides assess fit. She shares insights from years of observing real interviews, offering a rare look at what hiring leaders truly think when candidates leave the room.
In this episode of Marketer of the Day, Marcia reveals how to approach interviews as high-stakes, million-dollar decisions, where listening, curiosity, and confidence matter more than rehearsed answers. She breaks down the four types of interview questions—skills, style, risk mitigation, and logistics—and explains how to answer each effectively. Marcia emphasizes that the goal isn’t just to “get the job,” but to find the right one. The candidates who win are those who stay calm, thoughtful, and discerning, proving that the most successful interviewees are the choosiest ones.
Quotes:
If you find yourself selling in an interview, close your folio, thank them, and leave. You’re not getting the job.”
“An interview is a million-dollar decision. The smartest candidates approach it like a consultant, not a salesperson.”
“Winning the interview isn’t about perfection. It’s about having an authentic conversation and deciding if it’s the right fit for both sides.”
“The candidates who get the job aren’t the loudest. They’re the ones who listen, think, and stay curious.”
Resources:
Podcast: Play in new window | Download (Duration: 32:06 — 44.1MB) | Embed
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1471: A Future Fate of Mankind: Discover How AI, Space, and Human Potential Shape Our Tomorrow with Veterinarian, Scientist, and Novelist Dr. Howard A. Covant
Howard A. Covant, veterinarian, scientist, and now author of the philosophical science fiction novel Destiny: A Future Fate of Mankind, draws on his extensive background in medicine, science, and education. With two doctorates and decades of research experience, Dr. Covant explores humanity’s greatest questions through a lens of optimism, curiosity, and imagination. His work goes beyond speculative fiction, tackling themes of AI, the future of mankind, and the philosophical dilemmas facing our species. Howard shares what humanity might become when technology, especially artificial intelligence, challenges the very nature of consciousness and civilization.
In this episode of Marketer of the Day, Dr. Covant discusses the journey from scientist to novelist, why he believes humankind’s potential outweighs its dangers, and how imagining alternate futures can inspire hope and resilience. Exploring the philosophical, scientific, and emotional dimensions of our existence, his book dares us to confront questions of destiny, morality, and what it truly means to be human. Dr. Covant reveals how leadership, compassion, and persistent curiosity could shape not only our survival but our ultimate evolution—and possibly our readiness for contact with alien intelligence.
Quotes:
“Everything is impossible until it is done.”
“We will fall, and we will pick ourselves up. I think we have great spirit and determination.”
“I have used AI very specifically in my book to actually be a friend and a helper… readers love the character.”
Resources:
- Connect with Howard A. Covant on LinkedIn
- Explore Top Sci-Fi Books by Author Hacovant Today
- Welcome to the World of Hard Science Fiction by Dr. Howard A. Covant
Podcast: Play in new window | Download (Duration: 23:32 — 32.3MB) | Embed
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1470: Living a Full Healthy Life: Mindful Eating That Boosts Energy and Well-Being with Dr. Akil Taher
Dr. Akil Taher, MD, is a physician, author, and septuagenarian athlete who transformed his life after undergoing open heart surgery at age 61. Previously living with chronic illness, unhealthy habits, and a challenging family history of heart disease, he transitioned from a sedentary lifestyle to running marathons, climbing mountains, and embracing a whole food, plant-based diet.
In this episode of the Marketer of the Day Podcast, Dr. Taher shares insights from his book, Open Heart: The Transformational Journey of a Doctor Who, After Bypass Surgery at 61, Ran Marathons and Climbed Mountains. He discusses the importance of nutrition, exercise, sleep, stress management, and social connections for a vibrant, purposeful life. Dr. Taher outlines the six pillars of lifestyle medicine and offers practical advice for adopting a plant-based diet, exercising regularly, and managing stress. He highlights that age is not a barrier to change and promotes patient and consistent development of supportive relationships, physical and mental activity, and sustainable lifestyle changes.
Quotes:
''Adversity can be your worst enemy or your best friend. After my surgery, it became my best friend and transformed me.”
“Let’s not have perfection be the enemy of good. Start slow—be a flexitarian and make small, sustainable changes.”
“Age is not a limiting factor. Many people change their lives entirely even at 70, 80, or 90 years old.”
Resources:
- Connect with Dr. Akil Taher on LinkedIn
- Follow Dr. Akil Taher on Facebook
- Life isn't over after a bypass surgery
- Open Heart: The Transformational Journey of a Doctor Who, After Bypass Surgery at 61, Ran Marathons and Climbed Mountains on Amazon
Podcast: Play in new window | Download (Duration: 33:55 — 46.6MB) | Embed
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1469: Grasp Spiritual Sight: How Prophetic Visions Guide Courage and Purpose with Author and Spiritual Coach Marty Tilley
Marty Tilley, author of Grasping for Spiritual Sight, shares her journey from vivid, prophetic dreams to powerful spiritual revelations that transformed her life. During the pandemic, her dreams became deeply spiritual, prompting her to begin a two-year practice of dream journaling. Through this process, she discovered patterns, warnings, and messages that often mirrored real-world events. Her book explores these experiences, showing how visions, spiritual sensitivity, and faith can guide preparation rather than fear. Marty’s stories reveal spiritual warfare, courage in the face of uncertainty, and the importance of listening to God’s guidance.
In the episode, Marty shares how Grasping for Spiritual Sight came together from over 300 journaled dreams, organized into themes including personal revelations, fulfilled visions, and prophecies. She discusses how these dreams helped her overcome fear, gain courage, and take bold steps, such as writing her first book and engaging with readers. Marty also reflects on how her experiences with near-death moments, lifelong faith, and spiritual discernment shaped her perspective and purpose. She emphasizes that the book is not about fear or doom but about recognizing God’s guidance, living with intention, and responding to life’s challenges with courage and faith.
Quotes:
“It all began during COVID. My dreams turned spiritual, as if I was receiving a message, and I had to pay attention.”
“So many of my dreams were warnings about spiritual warfare… but the message is not to fear. We are meant to act with courage and faith.”
“Every word in my book is true, and I hope people can learn to listen to their own small voice, whether dream or whisper.”
Resources:
- Grasping for Spiritual Sight is available on Amazon
- Discover more of Marty’s insights and spiritual guidance
Podcast: Play in new window | Download (Duration: 26:05 — 35.8MB) | Embed
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1468: Turn PPC Into a Growth Engine: Scale Brands Beyond $50M Revenue with Marketing Expert Karly Scott
Karly Scott, Manager of Client Services at Logical Position, leads an enterprise-level PPC strategy focused on sustained growth, experimentation, and brand impact. In this episode, she explains how Logical Position supports brands from small startups to those generating over $50 million by managing PPC, Amazon, email, and social media campaigns. The agency’s success comes from its strong relationships with partners like Google and Meta, its people-first culture, and its focus on data-driven marketing that adapts to the fast-changing AI-driven landscape.
Karly highlights that effective digital marketing requires patience, testing, and diversification across multiple platforms. She shares how one client, Cushion Lab, scaled from $15,000 in ad spend to millions in sales through experimentation and a multichannel strategy. She also urges businesses to invest in creative content and video, emphasizing that consumers now trust YouTube and visual media during research. Her message is clear: if your digital presence isn’t optimized across AI, SEO, and paid media, you’re missing opportunities to be seen when it matters most.
Quotes:
“Marketing is so centered in math and data and numbers. I went into that industry thinking one thing and came out very, very different.”
“If you’re unwilling to take some risks when it comes to digital advertising, you’re going to quickly fall behind.”
“If you aren’t there during the research phase, you sure as heck are not going to be there during the purchasing phase.”
Resources:
Podcast: Play in new window | Download (Duration: 30:36 — 42.0MB) | Embed
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1467: X-Rays of Little Hopes: A Story of Faith, Hope, and Courage to Start Anew with Author Mercylyn B. Odibo
Mercylyn Odibo, author of X-Rays of Little Hopes, opens up about her powerful journey from heartbreak to healing and creative purpose. Once unsure if her book would ever be published, she now celebrates a story that connects faith, love, and human resilience. Her novel centers on Prue, a woman who experiences betrayal, disillusionment, and profound loss before rediscovering herself and her faith. Through Prue’s eyes, readers witness the pain of misplaced trust, the desperation to be loved, and the beauty of rebuilding after devastation. The story reflects Mercylyn’s desire to help others who have felt broken find meaning, courage, and hope again.
In the episode, Mercylyn explains how X-Rays of Little Hopes was born from her longtime habit of journaling and her passion for storytelling. She began with the title itself, which symbolized how even the tiniest spark of hope can light the darkest moments. The novel took years to shape, combining her own reflections with the experiences of others who inspired her. She wanted to write something more than a simple romance, creating a story that tackles real emotions and social issues—betrayal, loss of trust, false expectations in relationships, and the danger of ignoring red flags for the sake of love. The result is a faith-based novel that feels genuine and relatable, not preachy. While rooted in Christian values, it is also designed for readers who want a good story about imperfect people finding redemption.
Quotes:
“The best, most beautiful thing anybody can do for themselves is be who they are. Love yourself and do the best you can.”
“There’s always a yes for every no, and not giving up is key.”
“Don't let anyone define who you are... Pray every day, because good things come out of something bad.”
Resources:
- X-rays of Little Hopes are available on Amazon
- Follow Mercylyn Odibo on Facebook
- Discover more of Mercylyn’s inspiring stories
Podcast: Play in new window | Download (Duration: 30:23 — 41.7MB) | Embed
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1466: Influence with a Heart: Write a Book That Attracts Clients and Grows Your Business with Author and Business Coach Ben Gioia
Ben Gioia helps entrepreneurs write high-quality, client-attracting books in just five weeks using his “Influence with a Heart” method. He shows busy professionals how to stay productive without burnout, even with just 20 minutes a day. He recently completed his fifth book and launched the “Five Week Draft” course to guide others through rapid, effective writing.
Ben highlights why experts often struggle to finish their books: imposter syndrome, outdated publishing beliefs, and emotional resistance. He focuses on writing with a clear goal—to attract clients and create opportunities. He demonstrates this with a story of how a book cover alone secured a Fortune 100 consulting project. His approach blends empathy, purpose, and consistency, helping authors connect with readers and turn their books into a driver of business growth.
Quotes:
“You don’t have to wait until your book is finished to start getting clients and partners.”
“There are virtually no barriers to publishing a book today. The only barrier is ourselves.”
"If you talk to your ideal clients while writing, your book will not fail."
Resources:
- Connect with Ben Gioia on LinkedIn
- The Influence With A Heart Method: How To Position Yourself As An Expert, Authority, or Thought Leader by Writing Your Book So You Can Do More Good For More People With Your Business
Podcast: Play in new window | Download (Duration: 31:38 — 43.5MB) | Embed
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1465: Scale Property Success: From Rookie Deals to Global Brand Growth with Real Estate Entrepreneur Justin Nimergood
Justin Nimergood dives deeper into the strategies that fueled his transition from corporate sales to real estate leadership. He discusses how to identify high-value opportunities, delegate effectively, and structure a team that can operate independently while still delivering exceptional results. His approach emphasizes efficiency, letting him focus on activities that drive revenue while empowering his agents to succeed on their own.
The episode also explores the mindset shifts required to scale a business sustainably. Justin shares how he avoids common pitfalls like the founder’s trap, builds a strong company culture, and leverages technology and social media to amplify reach and influence. Listeners will walk away with actionable tactics for growing a resilient business, creating a clear vision, and positioning themselves as leaders in their industry.
Quotes:
“If it’s not a commission-generating activity, I don’t do it.”
“Build a team so strong you can step away and the business thrives.”
“You have to seek outside help to scale your business.”
Resources:
- Follow Justin Nimergood on Instagram
- Connect with Justin Nimergood on LinkedIn
- Live Life From The Inside Out ALWAYS
Podcast: Play in new window | Download (Duration: 25:54 — 35.6MB) | Embed
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1464: Fight Misinformation: Verify Content and Build Trust with AI Credibility Expert Dan Nottingham
Misinformation is a growing problem, with most Americans worried about the reliability of online information. Dan Nottingham created Mi Credible.ai to help people navigate this landscape by providing a credibility score for statements. The tool uses multiple AI models to objectively analyze sources, offering a numerical score and an explanation so users can assess the accuracy of their content before sharing it. This approach helps reduce bias, promotes informed communication, and gives businesses and individuals a measurable way to maintain trust and credibility online.
Mi Credible.ai can be used for business, social, and casual purposes, from validating marketing content to settling debates among friends. Users can input any statement to check its accuracy and receive a clear score, making credibility a key performance indicator. Nottingham envisions a future in which AI tools like this serve as impartial editors, helping people navigate misinformation with confidence. The platform is currently browser-based, with mobile apps in development, and encourages users to try it themselves to see how it can improve communication and decision-making.
Quotes:
“Everyone is a publisher, but not everyone is an editor. That’s where credibility tools come in.”
“Credibility shouldn’t be a buzzword; it should be a KPI for your business.”
“It’s not enough to be right—you have to persuade.”
Resources:
Podcast: Play in new window | Download (Duration: 25:21 — 34.8MB) | Embed
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1463: Demystify Personal Injury: Build Trust and Navigate Claims with Attorney Ryan Schwartz
Are you overwhelmed by legal confusion or facing battles that feel impossible? Attorney Ryan Schwartz of Schwartz Trial Law LLC shares how he built a client-focused practice in Georgia, handling personal injury cases ranging from car accidents to daycare injuries. He discusses his journey from criminal defense to personal injury, common client misconceptions, and the importance of demystifying the legal process. Ryan emphasizes direct client access, building trust, and educating clients on every step to maximize case outcomes.
In this episode, Ryan and host Robert Plank explore the realities of the legal industry, the emotional challenges clients face, and how empathy and honest communication make all the difference. Whether you need legal representation or insight on running a service business with integrity, this episode provides clarity, actionable advice, and reassurance that with the right advocate, you are not alone.
Quotes:
“Clarity beats complexity every time. Confused clients make mistakes. My job is to demystify the process and walk with you.”
“You can’t snap your fingers and get a big settlement overnight. Consistent treatment and realistic expectations are crucial.”
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Resources:
Podcast: Play in new window | Download (Duration: 20:52 — 28.7MB) | Embed
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