Most people I know hate writing of any kind. And even the ones I know who LIKE writing… usually hate copywriting.
When I’m talking about copywriting today, I mean putting a web page online that gets people to buy…
It tells people about your report, book, video course or membership site in an exciting way.
“You mean I can’t just say anything I want? I have to be careful about what I write? I have to write in a way that grabs my readers and doesn’t let go? Sounds like a lot of work…”
Not really, when you have a formula. When you have a step by step system to follow you can do this quickly, almost without thinking, which means you knock it out in just a few minutes while you’re still excited about it.
This is really important: I prefer knock out an article, sales letter, graphic, or web page in 5 minutes… make it completely shippable… and look at it later. You can take a break, clear your head, look at it with fresh eyes and put another 5 minutes into it. You can get sales and make tiny adjustments to make it sell better.
That “sounds” great, but how do you do it? Let me show you how I came up with this idea of speed copywriting…
The best skill you could ever have is writing bullet points. You turn a feature (what something is aka the boring part) into a benefit (what it does aka the outcome) and that’s a bullet point.
Take your strongest bullet points and those are your headlines. Take your longest bullet points and those are your sentences. You DON’T have to make it any more complicated than that!
Here’s one brand new way I thought of to think of benefits… I have many ways but this is something I thought of on a recent coaching call, on the fly. Anyone can do this.
Step #1: List what the feature is (table of contents)
Step #2: Add a second sentence at the end of that table of contents… this sentence MUST begin with the word “Imagine…”
Step #3: Delete the first sentence and the word “Imagine” so you’re left with the benefit
Here we go… let’s pretend we have a course teaching WordPress and it contains the following videos…
Video #1: How to install WordPress using Fantastico
Video #2: How to install your theme
Video #3: Which plugins to install
Video #4: How to add content
Now let’s add a second sentence to each of those. Each sentence will begin with the word “imagine” which does several things: it continues our original thought, makes the statement a little more vague, emotional, and most importantly focuses on the outcome…
Video #1: How to install WordPress using Fantastico: Imagine in just a couple of clicks and just a few seconds you now have your entire WordPress blog installed… it’s easy when you know how and now you can fire your webmaster or tech guy forever…
Video #2: How to install your theme: Imagine never needing a graphics designer or webmaster even again… just choose from thousands of professionally designed designs for your blog so you get a website that looks exactly the way you want it…
Video #3: Which plugins to install: Imagine having a blog that automatically submits your content to search engines, links to affiliate products to make you money, builds you a list of email subscribers, and more… in just a few clicks, for free…
Video #4: How to add content: Imagine being able to add a new “post” to your website from any computer or telephone, or even watch others build your web presence for you… that means written articles, audios, and videos that all bring people to your website, and keep them there, every single day…
Easy, right? I just added four sentences… and now we have our four bullet points:
- In just a couple of clicks and just a few seconds you now have your entire WordPress blog installed… it’s easy when you know how and now you can fire your webmaster or tech guy forever…
- Never needing a graphics designer or webmaster even again… just choose from thousands of professionally designed designs for your blog so you get a website that looks exactly the way you want it…
- You can have a blog that automatically submits your content to search engines, links to affiliate products to make you money, builds you a list of email subscribers, and more… in just a few clicks, for free…
- Add a new “post” to your website from any computer or telephone, or even watch others build your web presence for you… that means written articles, audios, and videos that all bring people to your website, and keep them there, every single day…
