Tag: e-mail

Sending an E-Mail Every Day is Scary, Right?

Quick question: how the heck are you going to send an e-mail every day to your list, if you don't already?

Inside "Time Management on Crack" I show you the five different types of e-mails I regularly send to my list... and six more types of blog posts I write.  Guess what, every time you send a blog post is a chance to e-mail your list three more times per blog post.

Oh yeah, plus I have a formula to launch a product in five-step e-mail sequence.

Guess what all that gives you?

• Five follow-ups (per thing you are offering)...
• Six times three blog post notification e-mails (that's 18 more)...
• Plus five e-mails to launch the product... even if you're only promoting as an affiliate.

Five plus eighteen plus five is 28 e-mails. So yes, you can promote one thing for a month, or even one week at a time for four months.

You Just Gotta Follow a Formula!

That and remember e-mails should be short and only have one call to action.

Never broadcast an autoresponder email with signature links.  Or with 3 SEPARATE URLs.  It's ok to mention the same URL multiple times.

But you might say, Robert, I've got 10 different URLs.  People need to see them all.

Fine. Just space them out over 10 weeks.  Week 1, all you're doing is giving different reasons, and on some days just reminding them, to visit URL #1... every day of the week.

During week 2 you transition into URL #2 and keep promoting that all week.

And so on. So now you don't have to give people a 10-step process (because they WILL get confused)... just commitment and consistency them.

Just one call to action, simple steps, and follow a formula... please.

If you think daily emails will "annoy, overload or confuse" your subscribers... the internet marketer known for unsubscribing from lists that mail too often, is still on my list after years and years.  And I mail every single day!  Here's what he had to say when I asked him:

"You're right. I don't usually stay on lists that email me every day. Your stuff is short, useful and interesting enough to keep me reading. Doesn't hurt that your products rock, either."

-- Paul Myers

There you have it.  How often you mail is irrelevant. What does matter is: short length, interesting messages, and good offers.

Do you disagree, or do you think I'm awesome?