Tag: niche marketing
How to Break Into Any Niche Part 3: Virginal Markets
If you have spent even 3 weeks or less learning about Internet marketing, I'm sure you have heard about blogging, videos, squeeze pages, pop-ups, and autoresponders.
Everyone in internet marketing uses them. There's one problem with that: EVERYONE IN INTERNET MARKETING USES THEM. When you are in the internet marketing niche and use autoresponders, you are Superman and you are still stuck on the planet Krypton -- you're just like everyone else.
If you take all the internet marketing techniques you know into other niches, you become a guy who can fly around in the air while everyone else is stuck walking from place to place.
Say you are in the fly fishing niche. Everyone else is being non-imaginative and tossing up poorly made web pages with hundreds of articles and no call to action. Or placing AdSense on pages and not trying to make the site sticky with an autoresponder newsletter or with backend products or paid memberships
No one is making YouTube videos, displaying one time offers, or split testing. You will be the guy setting up joint ventures while everyone else is still trying webrings and link exchanges.
If you take what you know about internet marketing and apply it to a sleepy, underdeveloped niche, you will become Superman. You will kick ass.
Never sell to the "how to make money" niche. It is full of people with no money lying about how they made money, or people with no money wanting to make money.
If you have to do internet marketing, narrow it down. Internet marketing is too broad of a niche. That's like having "computers" or "computer programming" as your niche... it's too damn non-specific. Instead of internet marketing, focus on search engine optimization, or article marketing, or Web 2.0 promotion (Squidoo, StumbleUpon, MySpace) ... don't be the same as everyone else.
Don't be the same as ANYONE else, in fact.
Don't try to sell your niche stuff to internet marketers. If you are breaking into a new niche you have to start from scratch. The exception to this is if you want a jumpstart, create something that's NOT just an e-book -- a DVD or CD -- and sell resale rights to the internet marketers.
NEVER offer private label rights. In doing this you are creating more competition for yourself but you are getting your name out there.
Don't brag about or mention your extra-cirricular efforts to other internet marketers. If word gets around that your niche is lucrative and an easy target you could get some fellow Supermen trying to take away some of your action.
This is why some hardcore niche marketers will use a fake name, register a totally new business name and host their sites on a separate server with WHOIS protection to keep their real identity secret.
I don't do the fake name stuff with my PHP niche because I am just outside of the internet marketing niche. My niche is where PHP and internet marketing overlap. I teach site builders how to write PHP scripts. So I am not teaching something as advanced as the techie people who want to learn programming as a career, but slightly more advanced than people watching WordPress videos or learning Flash and HTML.
My competition consists either of rockstar programmers who know a lot but can't or won't teach it to dummies, and have more fun talking about XML processing or RAID arrays instead of the easy stuff I teach. I also have competition who are internet marketers but not rockstar programmers, who pass along little tips but don't understand PHP enough to write their own code. They only know how to pass along other peoples' stuff.
To sum breaking into virginal markets using your existing IM skills:
- Be unique.
- Get into a niche that you know like the back of your hand.
- Stay away from the how to make money niche.
- Use your internet marketing skills to outperform everyone else in non-IM niches.
- Don't talk about your efforts with internet marketers.
- Know exactly what kind of people you are selling to.
- Know exactly who your competition is and what kinds products and web sites they have.
Once you've got that site setup, use:
- The 5 Minute Article method to get an infoproduct developed quickly in a couple of hours.
- Fast Food Copywriting to put together sales letters quickly.
- PaySensor to handle PayPal payments and deliver products to customers via email.
- Action PopUp to gather leads and stick them into a mailing list like ListMail or Aweber.
- JV Plus along with a system like Clickbank to turn competitors into your affiliates.
- Sales Page Tactics to increase your conversion rates even more.
My question to you is:
What is your best tip to establish yourself in a new niche?
