1476: Guerrilla Marketing to Heal the World: Make Money While Making a Difference  with Transformpreneur Shel Horowitz

Sunday, November 16, 2025

Shel Horowitz, known as the “Transformpreneur,” shows businesses how to profit by solving global problems. As a consultant, copywriter, and coauthor of Guerrilla Marketing to Heal the World, he helps companies grow through sustainability, fairness, and social responsibility. Shel proves that green practices can boost profit by lowering costs and driving innovation, sharing examples from small businesses to major corporations like Walmart that doubled the market for organic food.
In this episode of Marketer of the Day, Shel reveals how businesses can turn purpose into profit by focusing on regenerative, not just sustainable, practices. He explains why the smartest entrepreneurs start with small, high-impact changes, how conscious choices create ripple effects, and how thinking differently about marketing, energy, and consumption can both save the planet and build stronger brands.

Quotes:

“All of us can make a difference, even if it starts with something as small as buying a fair-trade chocolate bar.”

“Going green isn’t just affordable, it can be the most profitable choice you make.”

“Sustainability means running in place. Regenerativity means making progress.”

“Impossible is not a fact, it’s an opinion. Impossible is temporary.”

Resources:

Podcast: Play in new window | Download (Duration: 31:26 — 43.2MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Filed in: Interview • Podcast

Comments are closed.

«

↑ Back to Top