1485: From Quiz Funnels to Agentic AI: Build Personalized Systems that Sell for You with Business Strategist Maeve Ferguson 

Tuesday, November 25, 2025

Maeve Ferguson is a business strategist and creator of The Client Engine, a proven system that helps authors, coaches, and consultants transform their intellectual property into high-converting diagnostic funnels. She guides experts to turn their ideas into assets that prequalify leads, personalize marketing, and generate high-ticket sales automatically. Maeve shares how customized experiences help businesses stand out amid generic AI content and noisy online competition. Her system allows business owners to focus on their strengths while using automation to drive results.


In this episode of Marketer of the Day, Maeve explains how diagnostic funnels use personalized questions and data to collapse the “know, like, and trust” factor into minutes. She reveals how agentic AI tools analyze sales data, improve copy, and even scout speaking opportunities by syncing with a calendar. Listeners will learn how to replace outdated lead magnets with dynamic, self-optimizing systems that attract ideal clients. Maeve also discusses how her team helps experts scale impact through automation that remembers, nurtures, and sells for them.

Quotes:

“When you personalize every step of the journey, your leads stop feeling sold to and start feeling understood. That’s where real conversion begins.”

“AI isn’t here to replace your message. It’s here to amplify it, but only if you feed it the right strategy and structure.”

“A quiz or diagnostic isn’t just a marketing trick. It’s a mirror that shows your audience exactly what they need and how you can help.”

“Most entrepreneurs chase leads. Smart ones build systems that attract, nurture, and convert automatically.”

Resources:

Podcast: Play in new window | Download (Duration: 29:26 — 40.4MB) | Embed

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Filed in: Podcast • Interview

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