1489: Beyond the Algorithm: Authentic Networking and Growth on LinkedIn with Natalie Berthe

Saturday, November 29, 2025

Natalie Berthe is a startup and growth strategist, serial founder, and the author of “Love Your LinkedIn Profile.” Natalie specializes in helping entrepreneurs—from seasoned executives to emerging founders—transform messy, complex professional challenges into clear, actionable solutions. Drawing on over a decade of experience on LinkedIn, she guides clients to optimize their profiles, build credibility, and attract new opportunities without jargon or gatekeeping. Natalie’s approach fuses practical business sense with authentic personal branding, encouraging professionals to tell their true story and network with intention in the digital age. Her latest book, “Love Your LinkedIn Profile: How to Build a Kick Ass Profile, Elevate Your Personal Brand, and Get Results,” is both a practical guide and a call to embrace authenticity online.

In this episode of Marketer of the Day, Natalie shares her journey from early LinkedIn adopter to recognized profile optimization expert. She explores the realities of LinkedIn’s evolving AI-driven algorithm, the impact of authenticity versus “playing to the algorithm,” and the critical role of relationships and nuance on the platform. Natalie uncovers the pitfalls of generic profiles, explains how to optimize for both AI and human connection, and discusses systemic inequities in social media reach. Packed with actionable advice, her insights help listeners cut through overwhelm, craft their unique professional narrative, and take control of their digital presence. You’ll leave empowered to build an authentic profile, engage purposefully, and leverage LinkedIn for real-world opportunities.

Quotes:

“Once you set up your profile properly…and you've got your main content, the only thing you should be doing quarterly is adding whatever you accomplished during the previous quarter.”

“LinkedIn is really about developing conversations and relationships. They're legit... that's why you make more money or find bigger opportunities.”

“If you're speaking to everyone, you're speaking to no one. Build your profile for you—let your authenticity do the attracting and the repelling.”