1523: Publicity Over Ads: Get More Sales and Influence Without the High Cost with Public Relations Expert Jill Lublin

 Jill Lublin is a longtime publicity strategist and media expert with more than 25 years of experience helping entrepreneurs, authors, and professionals gain visibility without paying for advertising. Throughout her career, she has focused on demystifying publicity and removing financial and emotional barriers that keep people from sharing their message. Her work addresses common challenges, such as fear of visibility, unclear messaging, and the misconception that publicity requires expensive PR agencies. By reframing publicity as a skill that anyone can learn, she has helped clients turn personal stories, setbacks, and unique perspectives into compelling media features that drive credibility, trust, and business growth.

In this episode of Marketer of the Day, Jill Lublin explains how she helps people become their own publicity machine by focusing on clear messaging, consistency, and practical weekly actions. She emphasizes spending as little as 30 minutes a week on real visibility-building activities such as Google Alerts, responding to media requests, and booking podcast interviews, rather than relying solely on social media. She shares examples of clients who transformed their stories into primary media coverage, book sales, and consulting revenue, reinforcing that publicity multiplies reach and monetizes expertise over time. Key takeaways include saying yes to opportunities, using all parts of your story, starting local, and viewing publicity as a long-term asset that builds authority, trust, and lasting influence.

Quotes:

“Publicity does not have to be expensive or complicated. When you make it accessible, it becomes a powerful tool for every entrepreneur.”

“Consistency and persistence create publicity. When you stay focused and keep showing up, visibility follows.”

“Spend 30 minutes a week on real visibility-building activities, and you will see momentum. Publicity rewards action, not perfection.”

“Publicity is a gift that keeps on giving because it multiplies you, monetizes you, and maximizes your message.”

Resources:

• Connect with Jill Lublin on LinkedIn
• Get Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars on Amazon.
• Explore Jill Lublin’s strategies for gaining visibility and credibility.

Podcast: Play in new window | Download (Duration: 21:26 — 29.4MB) | Embed

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Filed in: Podcast • Interview