182: Strategic Social Media Marketing and Paid Traffic with Corinna Essa

Corinna Essa is an internationally recognized expert in social media marketing and the owner of Social Media Worldwide, a company that helps businesses grow their online presence without having to manage the day-to-day work themselves. She is known for her practical approach to social media, focusing on building real connections and providing value before making sales. Corinna is also an author and shares her knowledge through her blog and YouTube channel, both named Social Media Worldwide.

Corinna Essa from Social Media Worldwide wants to help you and your social media marketing efforts. She has a unique strategy when it comes to social media, which involves spending $1000 on an initial ad campaign to a free offer with no call-to-action, to then retarget (cookie) your best prospects and run ads to that already-engaged-audience.

Quotes:                                                                                                                                   

“When everyone starts doing the same thing, then it stops working. Marketers destroy everything, because they overdo things and then it stops working for everyone else who jumped on it a bit too late.” – Corinna Essa

“Getting cold traffic is easy—almost every social network now offers advertising tools. Getting clicks and traffic isn’t the hard part; the real challenge is driving conversions.” – Corinna Essa

“People forget the importance of warm traffic, and they don't take the time to turn cold traffic into warm traffic.” – Corinna Essa

Takeaways:

00:52 Social media works best when you focus on giving value and building trust before trying to sell anything.

04:42 Paid ads should first send people to useful content, not straight to a sales page.

12:33 If you post for free, aim for about 80% helpful content and only 20% promotion.

16:01 Using retargeting lets you show sales ads only to people who already showed interest in your first ad.

21:49 Turning cold traffic into warm traffic takes time and money, but it leads to better results in the long run.

Resources

Podcast: Play in new window | Download (Duration: 23:58 — 21.9MB) | Embed

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Filed in: Archive 1: 2012-2016 • Interview • Podcast • Social Marketing

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