187: Blog Monetization and Inbound Marketing: Build a Library of Content to Gain Trust and Authority with Douglas Karr

Douglas Karr is the founder of the Marketing Technology Blog and the CEO of DK New Media, an agency that helps marketing technology companies with their inbound marketing strategies. He is also the author of "Corporate Blogging for Dummies," where he shares his expertise in the world of corporate blogging and online marketing.

Douglas Karr from The Marketing Tech Blog stops by to talk about monetizing a blog. The game has changed, and search engines now reward quality over quantity.

This means that to build trust and authority, you should spend more time on your content, republishing and update content as needed. Educate your customers early, and inform them about helpful tools or how something in your business was created. Create an editorial calendar with 12 subjects and 4 subtopics to keep your content marketing consistent.

Quotes:                                                                                                                                   

“Everything we do online revolves around authority and trust. You need to establish authority first, and once you earn trust, people will be willing to do business with you.” – Douglas Karr

“If you have exceptional content, you'll consistently attract attention, no matter the source.” – Douglas Karr

“Stop focusing solely on constant production, as it can wear you down and lead to a decline in quality.” – Douglas Karr

Takeaways:

02:31 Good blog content should be updated and improved over time instead of just making new posts all the time.

05:36 Most conversations about your blog now happen on social media, not in blog comments.

08:43 Building trust and authority with your audience is more important than just posting a lot.

14:13 Updating old blog posts with new information can help them rank higher in search results again.

26:37 It’s important to have a clear call to action on your blog so readers know what to do next.

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Filed in: Archive 1: 2012-2016 • Blogging • Interview • Podcast