190: Love Yourself Successful: Network Using Offline Events, Profit from Social Media and Jumpstart Your Business with Katrina Sawa

Katrina Sawa is a business coach known as the “Jumpstart Your Business Coach.” She is the author of the book “Love Yourself Successful” and the creator of the Jumpstart Your Biz in 90 Days system. Katrina helps entrepreneurs, especially those who are not tech-savvy, grow their businesses both online and offline by focusing on practical marketing strategies, networking, and building supportive relationships.

Katrina Sawa has a lot to say about networking, social media, landing speaking gigs, and making money doing what you love. She gets 60-65 speaking gigs per year. She says you should become a member of multiple speaker associations and private message prospects on Facebook and LinkedIn using her templates, and later move them off social media to help them and their businesses.

Quotes:                                                                                                                                   

“Your website is your most important marketing tool—it should be the central hub of your business, where everything flows in and out.” – Katrina Sawa

“If you can meet people in person, it’s often faster to build relationships and move them to the next step than if they’re just an online friend or follower.” – Katrina Sawa

“If you want to delegate, it might only cost a few hundred dollars a month to offload tasks, allowing you to be more consistent.” – Katrina Sawa

Takeaways:

02:01 If people around you are not supportive, you need to either communicate better, set boundaries, or move on.

06:48 You don’t have to learn every technical skill—hire someone to help with things like websites if it’s not your strength.

13:42 Every business website should have an opt-in box, a freebie, and some kind of email marketing.

16:00 Reaching out to people on social media and moving the conversation to a phone call can lead to speaking gigs and new business.

24:32 Being consistent with your marketing and getting help from a team, even if it costs a little, is important for business growth.

Resources

Podcast: Play in new window | Download (Duration: 28:45 — 26.3MB) | Embed

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Filed in: Archive 1: 2012-2016 • Interview • Podcast • Seminars

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