Archive for June, 2017

344: Explore Your Entrepreneurial Creativity, Mental Blocks and Destiny with Leslie Nolan

• June 30, 2017

Leslie Nolan is an entrepreneur, visionary artist, motivational speaker and founder of Leslie Nolan Design. She works with creative entrepreneurs who have lost their mojo and inspirational vision and helps them reclaim their power so they can find the courage to create their Great Work.

Resources

Podcast: Play in new window | Download (Duration: 27:35 — 25.3MB) | Embed

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343: High Converting Sales Copy Formula: Find Your Sales Hook Through Empathy and Make Money By Following a Simple Copywriting Formula with Alyson Lex

• June 29, 2017

Alyson Lex is a copywriter who specializes in high converting sales letters and in empathizing with prospects to create more effective sales letters.

Podcast: Play in new window | Download (Duration: 37:46 — 34.6MB) | Embed

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She believes in four levels of research:

  1. socially (how prospects relate to friends)
  2. relationally (how prospects relate to you, i.e. have they bought or tweeted you)
  3. psychologically (what keeps them up at night)
  4. demographics (gender, age, location)

Research for Alyson consists of checking out industry news articles, social media (especially the comments section) and sites like RipOffReport to get a handle on peoples' problems, frustrations, fears, and beliefs. Then, her five step copywriting process is as follows:

  1. get attention (headline, pre-head, sub-head)
  2. identify the problem
  3. introduce a solution
  4. explain how to get it
  5. don't let them walk away without it

Alyson also talks about common copywriting mistakes, such as using the word "I" within the first three paragraphs of a sales letter.

Resources

Podcast: Play in new window | Download (Duration: 37:46 — 34.6MB) | Embed

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342: Instant Productivity: Four Daily Tasks, Get Your Groove Back, Reduce Anxiety, Find Motivation, and Make Money with Lance Tamashiro

• June 28, 2017

Lance Tamashiro returns to the show (he was one of our earliest interviews) to talk about finding the sweet spot for your productivity, your day, your emotional state-of-mind and your online business. We talk about how to get excited, how to deal with any personal issue you have (step 1: vocalize it, step 2: get perspective, step 3: listen to advice).

Don't keep a to-do list, use an online calendar, get a coach, complete some daily actions, move closer to the goal, and remember: somehow you've made it through your difficulties up till now.

Resources

Podcast: Play in new window | Download (Duration: 46:44 — 42.8MB) | Embed

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341: Innovation and Growth Hacking: Tailor Your Marketing Message to Your Audience Using Facebook Messenger Chatbots with Nick Kullin

• June 27, 2017

Tune in right now to hear from early-stage growth hacker Nick Kullin, from Second Flight Consultancy. Nick believes that most people are too close to their product (or service), and that you need to identify what makes your audience tick. Instead of being one of those marketers 2-3 years behind who merely jumps on the bandwagon, be an innovator and see how communications are evolving. That means instead of boring email marketing, focus on Facebook ads, social media content, and Facebook Messenger chatbots.

Resources

Podcast: Play in new window | Download (Duration: 32:17 — 29.6MB) | Embed

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340: Strategies, Systems, Struggles and Challenges: Grow Your Business and Find Personal Transformation By Tapping into a Winning Mindset with Kay Sanders

• June 26, 2017

Kay Sanders from KaySanders.com is a business coach who can transform your business and life to get more clients and more sales. It's all about you having the right strategies and systems, and you must be willing to invest in your future business. Kay helps her clients setup that foundation: niche down, find your target market, and establish that online presence. She also helps people become more productive and overcome obstacles through mindset techniques such as EFT.

Podcast: Play in new window | Download (Duration: 26:50 — 24.6MB) | Embed

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339: Create and Scale a Podcast for More Relationships, Free Publicity and Increased Sales

• June 23, 2017

I want you to have a podcast (an online radio show on iTunes) and I want to help you create it by getting you into our Podcast Crusher course. Listen in as I talk about the things you need to know when it comes to podcasting.

What is a Podcast?

  • "I'm an author and I make money... how can I use podcasting"
  • Don't let numbers hold you up, but look back on your numbers for motivation and course-correction (show interview spreadsheet)
  • What equipment do I need for podcasting?

Gotchas & Advice

  • ContactMonkey (a networker's secret weapon)
  • Looking professional is not that important (it shows off to your peers, production quality)
  • What is the content muscle and how do you ramp up?
  • How do you remain consistently marketing every day?

Big Picture

  • Omnipresence. Create too much content so that people can browse it like a menu. Don't "wait" for the time to be just right.
  • Consistent daily actions: slow to lose weight but also slow to gain weight
  • Be a great host (mirroring, move it forward, ask about their mindset / thought process, low hanging fruit, resources, lessons, mistakes)

Join "Podcast Crusher" Now

Podcast: Play in new window | Download (Duration: 41:32 — 38.0MB) | Embed

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338: One Million Dollar Payday: Buy, Grow, Combine, and Sell E-Commerce Businesses with Murray Priestley

• June 22, 2017

Murray Priestley from 1MPayDay is an expert you need to listen to if you want to build online wealth fast. Murray buys and sells Amazon FBA e-commerce businesses. Instead of doing it the hard way (waiting years for a business to build up) he buys one with existing momentum, soups it up, combines similar businesses together and then sells that bundle of a business for a huge payday. Listen in as he explains his business model as well as how you can model his success.

Podcast: Play in new window | Download (Duration: 26:46 — 24.5MB) | Embed

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337: Flipped Lifestyle: Build an Online Passive Income Without Sacrificing Marriage or Family with Shane & Jocelyn Sams

• June 21, 2017

Shane and Jocelyn Sams used to wonder if they had to compromise (settle) for a mediocre life until they finally had enough and decided to live the Flipped Lifestyle. Now, they earn passive income online from just 10-15 hours a week. For them, "life" comes before "work" and they now have time to enjoy their marriage, family, and everything else that matters most. Tune in to discover how they're done and how you can do it too.

Resources

Podcast: Play in new window | Download (Duration: 30:17 — 27.7MB) | Embed

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336: Relationship Building, Social Media Marketing, and High Ticket Coaching with America’s Leading LinkedIn Coach Ted Prodromou

• June 20, 2017

Podcast: Play in new window | Download (Duration: 26:16 — 24.0MB) | Embed

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Ted Prodromou, The Social Media Guy, knows why you aren't getting business from LinkedIn. Many people use LinkedIn (and social media) as a spamming tool, and you should instead spend a few minutes a day to build relationships. Treat your job title as a headline, view the profiles of people you want to connect with, and connect with a few people a day.

Ted walks those prospects up the ladder by asking people something fun about their business, then tells them about his business and websites. He adds those people to Facebook audiences, retargets them with a Facebook pixel, and sends them through three surveys before getting them on a discovery call.

Resources

Podcast: Play in new window | Download (Duration: 26:16 — 24.0MB) | Embed

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335: Use Proof to Add the Social Proof Conversion Cheat Code to Your Sales Pages, Shopping Carts, and Signup Pages to Increase Your Income with Dave Rogenmoser

• June 19, 2017

Dave Rogenmoser is the co-founder of Proof, a simple pixel you can place on your website that displays social proof to your visitors.

This notification appears in the bottom corner to show the first names and cities (with photos) of people who have recently purchased. Use it for social proof of any kind, such as email opt-ins or webinar signups.

You can also display your "proof" directly on your checkout page or on the front page of your site. Dave hopes that adding that proof pixel to your site will become part of your checklist when setting up a new web property.

Signup for Proof at UseProof.com

Podcast: Play in new window | Download (Duration: 21:54 — 20.0MB) | Embed

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