Archive for June, 2017
334: Entertain, Educate, Elevate: Build Customer Relationships, Keep Your Business Simple, and Send Daily Emails with Ben Settle
Ben Settle is the world’s leading email copywriter and he wants to show you how to double your sales with email. Ben’s goal is to build a relationship with an email subscriber by talking about problems (the product comes later). Vision drives decision. He speaks to his readers as if he’s speaking 1-on-1 to entertain, educate, and elevate. Listen in to discover how you too can up your game with email marketing.
Quotes:
“Vision drives decision. You have to build a vision before you even introduce a product.” – Ben Settle
“Always ask yourself before you push that send button: does what I’m about to send warrant interrupting their day for a few minutes or not?” – Ben Settle
“The first goal is to build a relationship with your list, and you can’t do that by treating them like marks.” – Ben Settle
Takeaways:
02:04 Email marketing remains one of the most profitable online marketing strategies, despite changing digital trends.
09:02 Build a relationship with your email list by treating subscribers like real people with genuine challenges, not just potential sales targets.
14:15 Develop a flexible idea file to generate daily email content, drawing inspiration from personal experiences, stories, and observations.
22:04 Daily emails should entertain, educate, and elevate your audience, focusing on their problems rather than just selling.
26:59 Keep email marketing simple: focus on one offer per email and consistently communicate with your audience.
Resources
- Ben Settle (Official Site)
- Ben Settle’s (Blog)
- The BenSettle.com (Podcast)
- Ben Settle (LinkedIn)
- The Email Player’s (Book)
Podcast: Play in new window | Download (Duration: 36:10 — 33.1MB) | Embed
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333: Buy Existing Money-Producing Businesses to Shortcut Your Path to Passive Income with Portfolio Shark Ace Chapman
Ace Chapman from Portfolio Sharks is an expert when it comes to buying existing businesses, and he wants you to build that portfolio of income-producing websites. Listen in as he reveals his criteria for purchasing a business and how he creates monthly income with very little hassle.
Quotes:
“I’m a strong believer that everyone’s main source of income will eventually disappear. Even if you build a blue-chip Fortune 500 company, those things will go away.” – Ace Chapman
“If you can get all your money back and earn a 100% return on something within a couple of years, that greatly diminishes your risk.” – Ace Chapman
“The greatest thing is being able to do something you love, and that’s why I feel fortunate to be able to do this every single day.” – Ace Chapman
Takeaways:
02:59 Diversifying business investments reduces risk and increases potential returns.
12:56 Look for businesses with consistent income and strong systems that can run without constant owner intervention.
17:17 Buying an established business can be faster and smarter than starting from scratch.
20:24 Always conduct thorough due diligence before purchasing any business.
24:06 Structure business deals to protect your capital by involving the seller in the risk.
Resources
- Portfolio Sharks (Website)
- Email Ashley, Ace’s Assistant (Email)
- BizBuySell (Website)
Podcast: Play in new window | Download (Duration: 34:14 — 31.3MB) | Embed
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332: Self Publishing, Book Marketing, Ghostwriting and LinkedIn Marketing with The Writing King Richard Lowe
Podcast: Play in new window | Download (Duration: 36:16 — 33.2MB) | Embed
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Richard Lowe, Jr. is the writing king. He’s created a number of guest blog posts, books of his own, ghostwritten books for others and written countless LinkedIn profiles for clients. If you’re curious about the secrets of super-productive and ultra-popular writers, then you’ll want to hear about Richard’s writing methods as well as his techniques for marketing books once they’re published.
Quotes:
“You have to build your brand. You have to let people know who you are and why they should trust you.” – Richard Lowe
“The more you give, it kind of creates a vacuum—meaning you give, give, give, and then suddenly the universe has to give back to you.” – Richard Lowe
“You can’t be a salesman—you have to be a marketer. Marketing yourself means making yourself known to people as someone they can trust, like, and whose opinion they respect.” – Richard Lowe
Takeaways:
05:47 Overcoming writer’s block involves switching projects, taking breaks, and understanding the root of creative obstacles.
11:54 LinkedIn can be a powerful platform for authors to share expertise, connect with professionals, and gain visibility through strategic content.
18:59 Success in writing comes from persistent networking, giving value to others, and creating a trusted professional reputation.
25:44 Building an author brand requires consistent, helpful content that provides value to your audience, not just sales pitches.
32:18 Writing a book is just the first step; promoting and marketing the book is crucial for success.
Resources
- Richard Lowe: The Writing King (Official Site)
- Richard’s Amazon Author Page (CoolAuthor.com)
- Richard Lowe, Jr. (LinkedIn)
- Make a Living as a Professional Self-Published Author (Book)
Podcast: Play in new window | Download (Duration: 36:16 — 33.2MB) | Embed
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331: High Status: Unlock Your Ultimate Destiny, Charisma, Rapport, Success and More with Jason Capital
Jason Capital is the author of Higher Status. Being “High Status” means that you live life on your own terms and attract what you want, in your business and personal life. Jason has a number of quick and easy exercises you can use to improve your mindset, carefreeness, and body language so that you can improve your own status and the status of those around you.
Quotes:
“Unless you’re acting like the person to whom money is already attracted, it’s not coming to you. Success is behavioral, not mental.” – Jason Capital
“It’s much easier to act your way into a new way of thinking than to think your way into a new way of acting.” – Jason Capital
“High-status people have a certain mindset. It’s manifested in their actions, decisions, and communications.” – Jason Capital
Takeaways:
03:46 High-status people operate with ambition without neediness, attracting others through a sense of detachment.
08:33 People have multiple personality dimensions that can be practiced and developed over time.
20:09 Success is behavioral, not just mental – taking action matters more than thinking about action.
31:16 Most people are too focused on themselves to notice or judge your awkward social experiments.
47:04 Small, consistent steps outside your comfort zone can lead to significant personal growth.
Resources
- High Status book (Book)
- Jason Capital (Official Site)
- Jason Capital (YouTube)
Podcast: Play in new window | Download (Duration: 48:08 — 44.1MB) | Embed
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330: Smooth Business Growth: Build Your E-List Using Blogs, Videos and Podcasts with Content Marketing Expert Lyndsay Phillips
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Lyndsay Phillips knows all about content marketing and wants you to use whatever tool fits your personality, whether that’s blogging, videos, or podcasting. Ideally, you should blog weekly, use social media three times per day, publish one weekly video, and podcast every two weeks or so. She shares many content strategies and hacks to get the most of your day and your business. For example, an easy method for most people is to simply carve out that time in the calendar for content creation.
Quotes:
“If you don’t say yes and step outside your comfort zone, I don’t think you can grow as a person, as an entrepreneur, or grow your business successfully.” – Lyndsay Phillips
“The key is to be consistent. The key is to push it out through email and social media, and to make sure you’re engaging with people on social media.” – Lyndsay Phillips
“Social media and content marketing are a long game. It’s not a quick fix where you post a couple of times and someone buys your $500 course—it just doesn’t work that way.” – Lyndsay Phillips
Takeaways:
03:05 Content marketing success hinges on choosing platforms that match your personal strengths and comfort level.
11:40 Tracking analytics and being willing to adjust your content strategy based on audience engagement is crucial for long-term growth.
17:51 Content marketing is a long-term strategy that builds trust, brand awareness, and relationships, not a quick path to immediate sales.
25:16 Outsourcing content creation can be more cost-effective than spending your own high-value time on tasks that can be done more efficiently by others.
28:07 Consistency trumps perfection when creating content – regular, scheduled output matters more than flawless production.
Resources
- Lyndsay Phillips (Official Site)
- Smooth Business Growth (Website)
- Google Analytics (Google Analytics)
- TubeBuddy (Website)
Podcast: Play in new window | Download (Duration: 32:50 — 30.1MB) | Embed
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329: E-Commerce Traffic and Conversion Using Heatmaps and User Testing with Jon MacDonald
Jon MacDonald is President and Founder of The Good, a conversion agency that believes in removing bad online experiences so that only “the good” remains.
Jon and his agency prefers to work with e-commerce websites with at least 15,000 visitors per month. Their job is to remove barriers that web browsers experience. They come to a website with a specific paid or need, and they need to find the solution they’re looking for in order to convert.
He installs simple tools (on any platform) to track cursor movements, clicks and scrolls to see where users navigate and uncover sales leaks. He combines that information with real live user testing to back it up, and then runs multivariate tests to improve conversions.
Podcast: Play in new window | Download (Duration: 32:29 — 29.7MB) | Embed
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Quotes:
“Conversion rate optimization isn’t about doing one thing to your site that will double your conversions overnight. You have to think of it like interest in a savings account—it compounds over time and continues to grow.” – Jon MacDonald
“Marketing is really just to get people to the website. Once they’re there, the marketing has done its job. Now it’s about serving the needs of the consumer once they’re on your website.” – Jon MacDonald
“Usually, when price is a challenge, it means value is a challenge—it’s not being articulated correctly.” – Jon MacDonald
Takeaways:
05:34 Marketing teams often create cluttered websites that fail to serve customer needs effectively.
09:30 Data-driven testing through heat maps and user testing can reveal hidden barriers to conversion.
16:11 Emphasizing product value is more powerful than offering discounts to increase sales.
22:46 Conversion optimization is an ongoing process that requires consistent small improvements over time.
25:34 Websites should function as sales tools, not just marketing platforms.
Resources
- The Good (Score Your Site)
- Diane James (Faux Floral Client)
- CrazyEgg (Website)
- HotJar (Heat Mapping)
- Google Analytics (Google Analytics)
- Peek User Testing (Website)
Podcast: Play in new window | Download (Duration: 32:29 — 29.7MB) | Embed
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328: Power in Connections: Get Out More, Make Massive Progress and Use Publicity to Skyrocket Your Business with Maxx Anderson
Maxx Anderson from MaxximumPR.com is a lifelong entrepreneur. She began at age 11 selling grit newspapers, which later led to a snow shoveling business, owning a gym at age 23, and then real estate and publicity.
She has several interesting stories and lessons about how she’s differentiated herself in real estate, how she used guerilla marketing to get free radio advertising, and tons more. She also explains the power of modeling and connecting with like-minded people, so you’ll want to listen in right now.
Quotes:
“Progress happens outside the comfort zone, so if you want to be in business, you’ll have to put yourself in uncomfortable situations.” – Maxx Anderson
“We only have one life to live, and if we’re dreading and dragging through what we’re doing each day, then we definitely need to reanalyze our daily actions and set a new direction to bring more positivity into our life.” – Maxx Anderson
“Move with intention. Set your intentions and always move forward toward them.” – Maxx Anderson
Takeaways:
04:47 Building strong business relationships means networking with people who are more successful than you and being open to their insights.
09:11 Effective marketing often involves creative, low-cost strategies that grab attention and spread your message quickly.
13:13 Success comes from consistently pushing beyond your comfort zone and seizing opportunities when they arise.
17:25 Entrepreneurs should be willing to pivot and change businesses when they no longer feel passionate or energized by their current work.
24:23 Personal development requires dedicating time each day to learn and try something new in your industry.
Podcast: Play in new window | Download (Duration: 34:23 — 31.5MB) | Embed
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327: Vending Machine Franchising: Find Entrepreneurial Success from Small Goals and Consistent Action with Matt Miller
Matt Miller is the creator of School Spirit Vending, a franchise opportunity that installs sticker vending machines in schools. Listen in as he details his journey from day job to freedom where he built a vending machine franchise business. Matt describes how he built his business as well as his thought process for staying productive with 90 day goals, a spreadsheet to track milestones, and 1-2 hours per day to check off steps.
Quotes:
“The speed of the group is determined by the speed of the leader.” – Matt Miller
“I’m not afraid to lose some money, lose some time, or mess up a little here and there in order to figure out the right path to take.” – Matt Miller
“There are very few things in business that are permanent or can cause permanent harm or damage if you’re wise about the decisions you make.” – Matt Miller
Takeaways:
06:17 Small, consistent actions compound over time, leading to significant business growth.
08:53 Incremental progress is more sustainable than trying to achieve everything at once.
15:52 Having a mentor or coach can dramatically accelerate personal and professional development.
19:42 Franchising offers a proven business model for entrepreneurs seeking low-risk entry into a new industry.
24:31 Passion projects and side businesses can become successful ventures with persistent effort.
Podcast: Play in new window | Download (Duration: 33:12 — 30.4MB) | Embed
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326: Thinkific: Create an Online Course to Build Your List and Generate Income with Sid Bharath
Podcast: Play in new window | Download (Duration: 27:46 — 25.4MB) | Embed
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Sid Bharath is the creator of Thinkific, a platform that allows you to host your own online courses. It’s used by over 6,000 companies including people like Grant Cardone and John Lee Dumas. It hosts courses of all kinds, everything from hoola hopping to flying drones.
Thinkific is a great solution because you don’t have to setup your own hosting and shopping cart. You can use this platform and be up and running in minutes. You can start on the free plan of Thinkific and work your way up. You can start with your own free courses to build your list, then work your way up to paid courses. Thinkific hosts your videos, and you can add drip content, quizzes and surveys, as well as grading and discussion.
Sid also talks about ways you can drive traffic to your course once you’ve created it on Thinkific, such as paid ads (Google and Facebook), organic traffic (guest posting, Quota, Facebook & LinkedIn groups), and live broadcasting (YouTube Live, Facebook Live, and Instagram Live).
Quotes:
“Perfection doesn’t matter to your students and it shouldn’t matter to you.” – Sid Bharath
“Put something out there. It doesn’t have to be perfect, because you can always update it later.” – Sid Bharath
“Using data is a more scientific process than making assumptions up front and aiming for perfection.” – Sid Bharath
Takeaways:
01:51 Creating an online course doesn’t require complex technical skills or massive upfront investment.
06:42 Online courses can start small with one hour of content and grow to extensive multi-week programs.
16:52 Don’t aim for perfection when creating a course; start quickly and improve based on student feedback.
19:39 Use multiple free organic traffic channels to promote your online course consistently.
21:33 Commit at least two hours daily after work to build and market your online course.
Get An Account with Thinkific Now
Podcast: Play in new window | Download (Duration: 27:46 — 25.4MB) | Embed
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