332: Self Publishing, Book Marketing, Ghostwriting and LinkedIn Marketing with The Writing King Richard Lowe

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Richard Lowe, Jr. is the writing king. He's created a number of guest blog posts, books of his own, ghostwritten books for others and written countless LinkedIn profiles for clients. If you're curious about the secrets of super-productive and ultra-popular writers, then you'll want to hear about Richard's writing methods as well as his techniques for marketing books once they're published.

Quotes:                                                                                                                                   

“You have to build your brand. You have to let people know who you are and why they should trust you.” – Richard Lowe

“The more you give, it kind of creates a vacuum—meaning you give, give, give, and then suddenly the universe has to give back to you.” – Richard Lowe

“You can't be a salesman—you have to be a marketer. Marketing yourself means making yourself known to people as someone they can trust, like, and whose opinion they respect.” – Richard Lowe

Takeaways:

05:47 Overcoming writer's block involves switching projects, taking breaks, and understanding the root of creative obstacles.

11:54 LinkedIn can be a powerful platform for authors to share expertise, connect with professionals, and gain visibility through strategic content.

18:59 Success in writing comes from persistent networking, giving value to others, and creating a trusted professional reputation.

25:44 Building an author brand requires consistent, helpful content that provides value to your audience, not just sales pitches.

32:18 Writing a book is just the first step; promoting and marketing the book is crucial for success.

Resources

• Richard Lowe: The Writing King (Official Site)
• Richard's Amazon Author Page (CoolAuthor.com)
• Richard Lowe, Jr. (LinkedIn)
• Make a Living as a Professional Self-Published Author (Book)

Podcast: Play in new window | Download (Duration: 36:16 — 33.2MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Filed in: Archive 2: 2017 • Interview • Podcast • Social Marketing • Writing