Archive for July, 2017

355: Fail, Succeed, Repeat: Make a Choice and Have a Plan for Your Entrepreneurial Path with Cashflow King Matt Motil

July 17, 2017

Matt is a professional at helping people “fire their boss” and “punch their day-job in the mouth”, which is something that MANY Americans are dying to do. Listen in to hear about his entrepreneurial ups and downs and what he's learned about gratitude as well as "the journey" from his struggles.

Quotes:

“If you're even remotely happy with where you are today, you have to thank all the experiences you've had up to this point—because every decision you made, every experience you've had, has led to who you are at this moment in time.” – Matt Motil

“Life happens—and it's not happening to you. It's about how you react to it.” – Matt Motil

“Higher education is teaching people how to be really good employees. We're not teaching people how to be entrepreneurs at all.” – Matt Motil

Takeaways:

04:40 Higher education often prepares students to be employees, not entrepreneurs.

11:20 Every experience and decision contributes to who you are today, shaping your future success.

17:30 You're never truly stuck - you can always make a choice to change your life's direction.

20:15 Success is rarely an overnight achievement; it's built through years of persistent effort and learning.

21:00 Your mindset determines your potential more than your current circumstances.

Resources

Dr. Matt Motil (Official Site)
Cashflow King Podcast (Podcast)
Matt Motil (LinkedIn)

Podcast: Play in new window | Download (Duration: 27:23 — 25.1MB) | Embed

354: The Checklist Mindset for Productivity, Focus, Momentum, and Consistency

July 14, 2017

In today's episode, Robert talks about his book The Checklist Mindset (which you should grab on Kindle, paperback, and Audible audio format) to talk about how you can compress/collapse time (and later delegate) using checklists, spreadsheets, and templates.

Quotes:

“If it doesn't challenge you, it won't change you.” – Robert Plank

“Employees want to fill time. Business owners want more time.” – Robert Plank

“The only way out is through—and you need to do the things you're afraid to do.” – Robert Plank

Takeaways:

00:11 Putting in extra hours doesn't guarantee success; smart systems and consistent action do.

10:47 Building a business requires doing things yourself first to understand the process before delegating.

22:12 Using checklists ensures consistent quality and reduces errors in business operations.

36:13 Growing a business means creating systems that can handle increasing customer interactions without manual intervention.

47:42 Batch processing tasks saves time and maintains momentum in business productivity.

Podcast: Play in new window | Download (Duration: 56:29 — 51.7MB) | Embed

353: Beliefs, Practices, Struggles, Challenges: Push Through Your Limiting Beliefs, Internal Resistance, Fear, and Worry To Feel Incredible, Achieve Your Goals, and Experience Massive Self-Confidence with Alicia Cramer

July 13, 2017

Alicia Cramer wants to know... as an entrepreneur, do you sometimes struggle getting motivated? What about failure, psyching yourself out, and worrying? Welcome to being human. Having worked with hundreds of private clients from startups to owners of multi-million dollar companies, Alicia understands the mindset pitfalls that affect entrepreneurs.

Her own struggles with depression and self-esteem issues, as well as a traumatic event triggering P.T.S.D. was the catalyst for her profound transformational experience utilizing mindset reconditioning techniques. Listen in to the secret weapons that will get you to overcome your obstacles and achieve 100% of your personal/professional goals and dreams.

Quotes:

“Worrying is negative goal setting. When you're worried, concerned, or lacking confidence about something, you're visualizing in your mind something you don't want to happen.” – Alicia Cramer

“You cannot shift an old negative pattern by being in denial about it. Period.” – Alicia Cramer

“Most people are repressing their thoughts and feelings about things—they're not being honest with themselves.” – Alicia Cramer

Takeaways:

02:54 Self-honesty is the first critical step in breaking through personal and professional limitations.

07:52 Your mental and emotional state directly influences the practical results you create in business and life.

13:45 Entrepreneurs often struggle with hidden internal beliefs that block their success and create unexpected obstacles.

21:12 Having a flexible "toolbox" of mindset techniques allows you to address different challenges more effectively.

26:36 Shifting from negative visualization to positive expectation can physically change your body's energy and improve outcomes.

Resources

Podcast: Play in new window | Download (Duration: 36:01 — 33.0MB) | Embed

352: Do a Day: Let Go of Your Past Mistakes, Accept Responsibility, Find Perspective, Compassion, and Purpose with Bryan Falchuk

July 12, 2017

Podcast: Play in new window | Download (Duration: 28:14 — 25.9MB) | Embed

Bryan Falchuk went from being obese and depressed to running marathons. He's faced nearly losing his wife to illness while their young son watched. He became vegan in just one day. He got his masters from a top school and rose to a senior executive position in a successful business. He’s transformed his life and developed an approach to help others do the same that he teaches in his best-selling book "Do a Day."

We talk with Bryan about his "do a day" concept as well as how to let yourself off the hook, overcome jealousy, and no longer live life from a place of fear.

Quotes:

“Once you know why you do things, it's a lot easier to get them done.” – Bryan Falchuk

“If you live today from a place of fear that someone is going to do something bad to you, you'll act differently in relation to them, and your relationship won't be what it could be.” – Bryan Falchuk

“When you sit there and beat yourself up, you end up breaking through any positivity or progress you've made.” – Bryan Falchuk

Takeaways:

01:42 Focusing on the present moment helps overcome anxiety about past mistakes and future uncertainties.

04:49 Overthinking future challenges can prevent you from taking positive action in the present.

07:49 Breaking down big changes into daily actionable steps makes transformation more manageable.

13:45 Finding a deep, enduring, and non-material motivation is crucial for achieving long-term personal goals.

25:02 Self-compassion and accepting imperfection are key to maintaining progress and personal growth.

Resources

Do a Day (Book)
Do a Day (Twitter)
Bryan Falchuk (Twitter)
Bryan's Inc Magazine column (Site)

Podcast: Play in new window | Download (Duration: 28:14 — 25.9MB) | Embed

351: Focus on What You Can Do: Eliminate Excuses, Overcome Obstacles, Adversity, and Self-Doubt with Maxwell Ivey

July 11, 2017

What's your excuse? Maxwell Ivey is the totally blind former carnival owner turned amusement equipment broker after the death of his father lead to the closure of his small traveling show. He had to learn so many things about business in general and being online in particular.

He learned how to hand code HTML, write copy, recruits clients, set fees, write a blog, record videos, build an email list, and so much more. He is always up for anew challenge, adventure, or opportunity. He is now also a life goals coach, inspirational speaker, and an award winning author of self help books and he loves helping others accomplish their own dreams.

Quotes:

“One of the biggest lies out there on the internet is that you can do all this stuff yourself—that not only can you, but you're supposed to be able to do it all yourself.” – Maxwell Ivey

“Way too many people get hung up on perfectionism instead of just doing the best they can right now and moving forward.” – Maxwell Ivey

“You never have enough money, enough resources, or enough time. You're always fighting to get something you wish you had—or wish you didn’t have.” – Maxwell Ivey

Takeaways:

03:36 Focus on what you can do, not what you can't, even when facing significant challenges.

05:29 Build a support system that pushes you forward instead of letting you get stuck in negative thinking.

09:49 Imperfect action beats perfect inaction - your first attempt doesn't need to be flawless to generate results.

19:11 Design products and services with accessibility and inclusivity in mind, considering users with different abilities.

32:30 Create flexible pricing models that allow clients to start small and scale up as they grow.

Resources

The Blind Blogger (Introduction)
Maxwell Ivey's Amazon Author Page (Amazon)
Max's Online Publicity Service (Get Booked On Podcasts & Radio)
Max Ivey (LinkedIn)
Max Ivey (Twitter)

Podcast: Play in new window | Download (Duration: 35:49 — 32.8MB) | Embed

350: Pay-Per-Click and Google AdWords Management: Testing, Tracking, and Tweaking Landing Pages with Joel Neustaedter

July 10, 2017

Joel Neustaedter from KlientBoost is an expert at Google AdWords pay-per-click traffic and webpage optimization. His agency focuses more on just metrics and lead generation, they also ask you and your team about their goals and dreams. Today, Joel shares about what makes his mindset and process unique and shares some surprising testing and tracking results with us.

Quotes:

“We actually don't believe that how much you spend is completely tied to your success. At the end of the day, we're just looking for one thing—and that's to make our clients more money.” – Joel Neustaedter

“We often find that using real people in hero images works much better than cartoons or images that people can't relate to as easily.” – Joel Neustaedter

“Growth is always stressful—learning new things along the way and constantly improving our processes.” – Joel Neustaedter

Takeaways:

00:55 A successful agency should focus on understanding client goals beyond simple performance indicators.

09:15 Tailoring marketing approaches based on traffic "temperature" can improve overall campaign effectiveness.

13:28 Two-step landing pages with micro-commitments can significantly improve conversion rates by reducing user resistance.

17:06 Testing different landing page elements - like number of form fields or discount amounts - can yield surprising and counterintuitive results.

20:06 Successful digital marketing isn't just about traffic metrics, but about directly impacting a client's bottom line.

Podcast: Play in new window | Download (Duration: 22:43 — 20.8MB) | Embed

349: Build a Messy Beast of an Online Business That Focuses on Traffic, Lead Capture, and Offers

July 7, 2017

Let's talk about creating your online funnel (opt-in page, follow-up sequence, sales letter, download page, membership site, blog, traffic, and more) by dumbing things down and keeping them simple...

Podcast: Play in new window | Download (Duration: 52:09 — 47.7MB) | Embed

Ugly websites sell better: what matters most is that visitors do what you want them to do on your web page
Absorb your competitors (they absorb you back, arms race)
Strengthen Your Content Muscle: get ahead of this month in the calendar

We also cover one of my best secrets: daily marketing emails... and:

Is it possible to email too much? (how to send those emails every day)
Why the "exclusion list" balances things out so your buyers aren't "bombarded"
How to provide value and use the restaurant mentality
Why it's okay to be overloaded (and it's okay to stay in constant contact with your list)

Quotes:

“Ugly websites sell better, and I think the reason is usually because there are fewer distracting elements like links or fancy graphics. That way, people focus only on what's on your web page.” – Robert Plank

“We all get excited about these super advanced, super crazy ideas, but a lot of the time, those are things that either only excite us or maybe only excite our competitors—and don't excite our customers.” – Robert Plank

“It's scary to put yourself out there, but what's scarier: being slightly uncomfortable now for the chance that your business will take off and make money, or not having money and not being able to pay your bills?” – Robert Plank

Takeaways:

03:50 Creating an ugly, simple website is better than spending months on a perfect design.

13:07 Focus on solving customer problems, not impressing competitors.

27:48 Emailing your list daily keeps subscribers engaged and increases sales potential.

40:09 Entrepreneurs should absorb information selectively and avoid getting distracted by every new idea.

49:31 Build a basic business foundation first, then improve and experiment with new techniques.

If you'd like to see how to setup that funnel, join our course:

Join the Income Machine Online Course

Podcast: Play in new window | Download (Duration: 52:09 — 47.7MB) | Embed

348: Self-Install the Correct Mindset to Make Money: Traffic, Lead Capture, and Offers with Lance Tamashiro

July 6, 2017

Lance Tamashiro from Income Machine returns to the show to talk about the missing pieces in your online business. There are two major categories: first, have the right mindset (the goal is LESS time to make MORE money) and second, avoid email and other distractions.

Lance also unpacks how your business should solve a problem, narrow down into a niche. Focus on Traffic, Lead Capture, and Offers. Don't be afraid to ask for help and break out of the mediocrity cycle.

Quotes:

“If you're going to make money online, the very first thing you have to change about your online business is your mindset.” – Lance Tamashiro

“Time does not equal money online. The only thing that equals money online is that less time equals money.” – Lance Tamashiro

“If you're learning something and it doesn't look exactly the same way, don't be afraid to ask.” – Lance Tamashiro

Takeaways:

16:15 Time spent doesn't equal money in online business; speed and efficiency matter more than hours worked.

23:40 Break your online business into three core areas: traffic, lead capture, and offers to stay focused and avoid distractions.

29:10 Don't get stuck in a "chicken and egg" cycle where you believe you can't start one thing without another being perfect first.

32:16 When learning a new skill or system, use a template exactly as instructed before making your own modifications.

37:52 Ask clear, specific questions when seeking help to get the most effective guidance and support.

Resources

Income Machine (Website)
Lance Tamashiro Show (Podcast)

Podcast: Play in new window | Download (Duration: 38:00 — 34.8MB) | Embed

347: Real Estate Wholesaling: Build Wealth, Be Creative, and Make the Right Deal with Abhi Golhar

July 5, 2017

Abhi Golhar is a managing partner with the Atlanta real estate investment firm Summit & Crowne. He's also the host of the Real Estate Deal Talk podcast.

Podcast: Play in new window | Download (Duration: 26:45 — 24.5MB) | Embed

Whether you're looking to up your game with real estate, or you have disposable income and are looking to grow your money, Abhi is here to tell you that you can get more creative with real estate. You aren't stuck choosing between flipping or renting. There are many options available to you based on your personality.

For example, Abhi recommends real estate wholesaling, where you gather leads (from knocking on doors and stand-up signs) and perform research on viable properties and their sellers (homeowners), then create a contract and sell that information to a buyer (investor). That's just one of the many creative real estate cashflow ideas Abhi has to share with us today.

Quotes:

“Don't be told what your investment strategy should be. Understand your investing personality.” – Abhi Golhar

“Too many times, I see pros in the space fall out of love with real estate for two reasons: one, they haven't crossed the hump of scaling a business, and two, they've created a job for themselves instead of a real estate business.” – Abhi Golhar

“Work on the business, not in the business. Too often, people don't work on the business and get caught working too much in the business.” – Abhi Golhar

Takeaways:

04:28 Understand your personal investing personality and choose a real estate strategy that matches your goals, whether it's flipping, rental income, or wholesaling.

07:46 Build a real estate business, not just a job by focusing on systems, technology, and team building instead of getting stuck in daily operational tasks.

10:57 Develop relationships and build trust in local communities to generate consistent real estate investment leads.

17:48 Explore creative deal-finding methods like checking probate records, door-to-door networking, and targeting underdeveloped land for potential high-profit opportunities.

22:12 Diversify real estate investments across different strategies: 40% flipping/developing, 40% cash-flowing assets, and 20% in commercial real estate to protect against market corrections.

Resources

Real Estate Deal Talk (Podcast)
Summit and Crowne real estate firm (Website)
Abhi Golhar (Official Site)
Abhi Golhar (LinkedIn)

Podcast: Play in new window | Download (Duration: 26:45 — 24.5MB) | Embed

346: Get Stuff Done: Create Balance, Develop Productive Habits, and Make the Best Use of Your Time with Yvonne Heimann

July 4, 2017

Podcast: Play in new window | Download (Duration: 39:16 — 35.9MB) | Embed

Yvonne Heimann from Ask Yvi wants to know: do you want to get more done in a day? Do you want to enjoy your (limited) time more? Do you want to have fun now and balance work and life at the same time? If you'd like to get more organized and stop wasting time, these are the steps Yvonne says you need to follow:

Start using her Protopreneur Planner to get your business goals and daily activities clear
Use a scheduling program to manage your meetings
Use templates for email responses
Use questionnaires for client intake
Use apps/programs to connect services and automate

Quotes:

“Working for retirement, to me, is like not knowing if you'll ever make it. So I want people to have fun now, but we also know we need to make money.” – Yvonne Heimann

“When you write things down with a pen, your brain considers it to be true. It's reality to your brain, unlike when you're typing it in.” – Yvonne Heimann

“Don't beat yourself up if you didn't go to your workout today, even though it was on your schedule. What's important is getting up every single day and promising yourself you're going to do the best you can that day.” – Yvonne Heimann

Takeaways:

03:20 Efficiency and time management are critical for entrepreneurs who want to build successful businesses without sacrificing personal happiness.

19:49 Setting broad goals with flexible quarterly plans is more effective than rigid, detailed annual planning.

26:26 Personal productivity hinges on self-awareness, showing up consistently, and experimenting with different accountability techniques.

32:35 Using the right digital tools can dramatically reduce administrative work and free up time for core business activities.

35:10 Regular financial tracking and budgeting are essential for understanding and improving business financial health.

Resources

Ask Yvi (Official Site)
Protopreneur Planner (Site)
ActiveCampaign (Send Emails and Tag Clients)
Zapier (Combine Apps, Such As Shopify to A Newsletter)
Shopify (Simple Shopping Cart)
SmarterQueue (Find Evergreen Social Media Content)
Acuity Scheduling (Calendars and Payments)

Podcast: Play in new window | Download (Duration: 39:16 — 35.9MB) | Embed

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