Archive for July, 2017

365: Get Your Messaging Right, Ditch the Content Creation Treadmill, Re-Purpose and Market Intentionally with Content Strategy Coach Lain Ehmann

• July 31, 2017

Podcast: Play in new window | Download (Duration: 29:59 — 27.4MB) | Embed

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Lain Ehmann, bestselling author and communications strategist, specializes in helping six and seven figure entrepreneurs uncover hidden profits and potential. Her superpower is saying what your customers and clients really need to hear, to get the results you want as quickly as possible.

Lain shares ways to repurpose your content (not just in media such as YouTube or podcasting) but also in terms of content types such as relationship building, storytelling, or expert articles. If you'd like to get more eyeballs on your websites, amp up your content marketing, or do more in less time, listen to today's episode.

Resources

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364: Educate, Entertain, and Engage: Market Your Business Using YouTube and Facebook Live Videos with Lou Bortone

• July 28, 2017

Video Godfather Lou Bortone has been a pioneer and thought leader since YouTube launched in 2005. Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of the forthcoming book "Video Marketing Rules: How to Win in a World Gone Video." Listen in as Lou tells us the easiest ways to get started and get good at video, as well as video marketing opportunities such as YouTube and Facebook Live.

Resources

Podcast: Play in new window | Download (Duration: 26:16 — 24.1MB) | Embed

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363: Run with the Right Ideas, Setup the Correct Goals, Be Unique, and Resonate with Your Marketplace Using the Seven Steps to Business Success with Peter Mehit

• July 27, 2017

Podcast: Play in new window | Download (Duration: 39:41 — 36.3MB) | Embed

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Peter Mehit, the expert on how to start, fix, and sell any business, returns to the show to share his seven steps to business success. By applying these seven steps, you'll find you no longer waste time or resources on "dead-end" ideas, and you'll have an easier time getting customers, partners, and investors to buy into your idea. Here is the "7 Steps Methodology"...

  1. idea: what we find is important
  2. visualize: spend 15 minutes every day doing nothing and focusing about what this future business looks, sounds, smells, and feels like
  3. thoughts: ask questions such as, "Who's my customer?" And, "What equipment do I need?"
  4. action: describe your idea to others
  5. methods: hire employees, etc.
  6. friends (feedback and investors)
  7. circumstances

Resources

Podcast: Play in new window | Download (Duration: 39:41 — 36.3MB) | Embed

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362: Acuity Scheduling: Automate and Manage Your Online Appointments, Sell Coaching Without a Website, and Streamline Your Productivity with Gavin Zuchlinski

• July 26, 2017

Podcast: Play in new window | Download (Duration: 31:04 — 28.4MB) | Embed

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Gavin Zuchlinski is the founder of Acuity Scheduling, the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves.

Listen in as we discuss why your business (online OR offline) needs to use both a unified calendar and a scheduling tool so that clients and customers can schedule themselves. (35-40% of customers call to schedule appointments OUTSIDE of business hours.)

The best part about our conversation today about Acuity Scheduling is that this tool isn't limited to online businesses, podcasters, and coaches. Gavin unpacks many interesting case studies from massage therapists, bakeries, and delivery services that have not only amplified their productivity but also dominated their competition by using this one simple tool.

Podcast: Play in new window | Download (Duration: 31:04 — 28.4MB) | Embed

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361: Tell a Story, Look for Inspiration Outside Your Bubble, Mass-Produce, Course-Correct, Connect with Others, and Grow Your Business in Any Niche with Joe Pardo

• July 25, 2017

Podcast: Play in new window | Download (Duration: 46:35 — 42.7MB) | Embed

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Business consultant Joe Pardo is a business consultant to entrepreneurs and multi-million dollar businesses all over the world. He helps them grow by focusing on the "T.O.P." (Team, Offer, and Process).

He's always believed that society starts with you, and that to change society you must first change how you think. Joe left his family's $100 million business and pursue his dreams of starting his own business, and founded the "Dreamers Podcast: Business Lessons From Those Who Live Their Dreams" to build his platform of helping business owners pursue the business and lifestyle of their dreams. Listen in as he discusses creativity, finding your voice, ramping up, being productive, and course-correcting to ensure you're focusing on what's making you money.

Resources

Podcast: Play in new window | Download (Duration: 46:35 — 42.7MB) | Embed

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360: Don’t Buy a Duck: Plan, Execute, Track, Measure, Adjust and Grow with Strategic Marketer Derek Champagne

• July 24, 2017

Podcast: Play in new window | Download (Duration: 26:57 — 24.7MB) | Embed

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Derek Champagne, author of Don't Buy a Duck: Stop Wasting Money and Only Do Marketing That Works, stops by to tell us that we need to connect with people and market our online businesses. You need to strategically snoop on your competition to uncover real solvable problems and discover those gaps in the marketplace. It comes down to five crisis points all business owners face:

  1. identify self: audit, business, find value proposition (that competitors can't duplicate)
  2. find target customer: gender, income, age, hobbies, geography, politics
  3. messaging: based on your customers, what message is most important to them?
  4. plan: lifecycle, step-by-step actyion
  5. execution: If you tried it once and it didn't work, why didn't it work? Perhaps it was because you only tried it one time?

Listen in as Derek also explains goal setting, productivity, and follow-through using PETMAG: Plan, Execute, Track, Measure, Adjust, and Grow.

Resources

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359: Awaken Your True Inner Power, Live with Purpose, and Make Positive Personal Changes with The Purposeful Millionaire James Nowlin

• July 21, 2017

A near-death boating accident forced 31-year-old James Nowlin to take a long hard look in the mirror.

As a result of what he calls his awakening, this already self-made millionaire and respected CEO reshaped his perspective and reprioritized his life.

In his book, The Purposeful Millionaire, James shares the four-part formula he used to transform his life into one of abundance and purposefulness. He believes that if he can survive the literal waters from which he was pulled, you too can survive—and thrive—in life’s roughest waters.

Podcast: Play in new window | Download (Duration: 39:35 — 36.2MB) | Embed

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358: Sales Training for Modern Salespeople: Increase Your Prices, Conversions and Profits with Hardcore Closer Ryan Stewman

• July 20, 2017

Ryan Stewman, CEO and Founder of Hardcore Closer and Break Free Academy, is a 4x best-selling Author, Motivational Speaker, Sales Coach, Podcast Host, Blogger and all around Entrepreneur. He’s also a regular contributor to Forbes, Entrepreneur, Addicted2Success, Good Men Project, Lighter Side of Real Estate, Huffington Post, and more. It doesn't matter if you are selling cars, homes, financial services or consulting, Ryan’s sales mastery can help you generate higher quality leads, increase your closing ratios, and show you how to charge premium fees for the items you sell.

Claim Ryan's Book: Elevator to the Top

Podcast: Play in new window | Download (Duration: 27:07 — 24.8MB) | Embed

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357: Buy and Grow Online Properties with the Website Investor with Jeff Hunt

• July 19, 2017

Jeff Hunt, The Website Investor, makes his living online buying and growing online businesses. He has purchased over 300 income producing websites since his first buy 10 years ago. Jeff is the author of "The Website Investor", a guide to building passive income buying revenue generating websites.

In our episode today, Jeff details his early failures with buying and holding websites, what went right and what went wrong, as well as the system he's developed since then to hit the ground running by buying money-making websites.

Resources

Podcast: Play in new window | Download (Duration: 29:27 — 27.0MB) | Embed

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356: Think and Grow Rich: Harness the Power of the Mastermind, Goal Setting, Visualization and So Much More with Brandon T. Adams

• July 18, 2017

Brandon T. Adams from Live to Grind is a serial entrepreneur, owning a stake in a number of businesses, including the Accelerant Media Group, Live to Grind, Young Entrepreneur Convention, Arctic Stick (sold on Amazon), and an ice distributorship that serves three states. He's the V.P. of Business Development for Think Rich Films on the film Think and Grow Rich: The Legacy and the youngest person to be featured in the film.

Resources

Podcast: Play in new window | Download (Duration: 37:44 — 34.5MB) | Embed

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