Archive for October, 2017

421: Profit First: Be Efficient Instead of Productive, Find Your Passion and Purpose with Mike Michalowicz

By his 35th birthday, Mike Michalowicz had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor…and proceeded to lose his entire fortune.

Then he started all over again, driven to find better ways to grow healthy, strong companies. Among other innovative strategies, Mike created the “Profit First Formula”, a way for businesses to ensure profitability from their very next deposit forward.

Mike is now running his third million dollar venture, is a former small business columnist for The Wall Street Journal; is the former MSNBC business make-over expert; is a popular keynote speaker on innovative entrepreneurial topics; and is the author of Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur, which BusinessWeek deemed "the entrepreneur's cult classic."

Resources

• Profit First (book)
• Mike Michalowicz (official site)
• The Profit First Podcast

Podcast: Play in new window | Download (Duration: 36:58 — 33.8MB) | Embed

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418: Grow Your Business and Help Others Using Referral Marketing with Mickey Griffith

Mickey Griffith from Asentiv Sacramento is an expert in referral marketing and he can help you discover what you want your business to do, what you want out of your business, and who you need to talk to in order to get there. He can help you attract the exact clients you want and get others to send business your way by helping others get what they want.

As an owner of the leading Asentiv franchise in the United States, Mickey has delivered thousands of hours of programs and presentations on the art of creating an amazing business and having a spectacular life. His clients report results such as increasing sales closing ratios by more than 40%, closing more business in one month than they did in an entire year, and having time to start a non-profit organization they've always wanted to do.

Resources

• Asentiv Sacramento (formerly Referral Institute)
• Mickey Griffith YouTube channel
• Mickey Griffith on LinkedIn

Podcast: Play in new window | Download (Duration: 35:26 — 32.4MB) | Embed

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417: Influencer Marketing: Promote Your Brand on SnapChat, YouTube, and Amazon with Yogin Patel

Yogin Patel is the founder of an influencer marketing agency called YPSocial and works with large mobile games, some with over 100M MAUs. YPSocial has created campaigns with some of the largest female YouTube influencers in the Beauty/DIY, including Alisha Marie and Niki and Gabi. One particular campaign his agency ran did over 80,000 downloads for a mobile game in less than 6 days, having the game jump up 100 spots to #56 in the Top Charts across all apps on iOs.

Listen in as Yogin discusses influencer marketing (in a way, it's product placement using social media apps) -- connecting brands and businesses with "influencers" (celebrities, blogger moms, veterans, etc.) using SnapChat, geofilters, YouTube ads, and more. He also discusses the new Amazon Influencer program and how his 21 year old millennial built his business before the influencer trend was well known.

Resources

• YPSocial
• Yogin Patel on Twitter
• Email yogin@ypsocial.co with subject line "Robert Plank sent me"

Podcast: Play in new window | Download (Duration: 33:36 — 30.8MB) | Embed

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413: Consistency, Persistence, Discipline, and Creativity: Overcome Frustration, Build a Brand and a Following with Jim Sweeney

Jim Sweeney, creator of the Trademarked MIKE cartoon sports character,  has crafted his digital innovation to become the first universal animated brand in sports.

Jim's property has enjoyed an incredible start in digital media. In addition to penning 800+ blogs, Jim has also published 40 MIKE Sports Comic Books. Jim's goal is to license MIKE as an alter-ego animated character to a major sports network.

Listen in as we discuss Jim's secrets to being creative and pumping out content, as well as his long-term goal to license his brand.

Visit Mike on Sports

Podcast: Play in new window | Download (Duration: 34:12 — 31.3MB) | Embed

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412: Gain Clarity, Self-Love, Confidence, and Unshakeable Belief in Your Future with Adele Brimage

Adele Brimâge is a Transformational Life Coach, Writer & Speaker, whose mission is to help as many women and visionary men gain clarity on what their current mind-set is producing and how they can easily change it. To have self-love, confidence and unshakable self-belief so they no longer feel stuck or play small in their life or business.

Adele challenges her clients thinking, helps them to acquire a mind-set that sets them up for sustainable results and propels them forward to achieve their goals in their life. Through her speaking she inspires her audience to take back the CONTROL of their life, to get CLEAR about who they are and give themselves PERMISSION to be visible and dare to dream.

Resources

• Adele Brimage (official site)
• How To Love Yourself For The Amazing Person You Are (free e-book)
• Adele Brimage on Facebook

Podcast: Play in new window | Download (Duration: 32:40 — 29.9MB) | Embed

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