Archive for November, 2017

441: Website Optimization, A/B Split Testing and Heatmaps: How to Double Your Customers, Sales and Profits with Conversion Fanatic Justin Christianson

• November 14, 2017

Justin Christianson is the #1 bestselling author of Conversion Fanatic: How to Double Your Customers, Sales and Profits with A/B Testing.

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The book is based on years of experience running thousands of split tests on hundreds of campaigns and is the definitive guide to getting more out of your marketing efforts. It's designed to help you find and test breakthrough marketing ideas faster and more adeptly than your competition can keep up with, so you convert more website visitors into paying customers faster and at a lower cost than they can.

He's the co-founder and President of Conversion Fanatics, a full service Conversion rate optimization company, member of the Forbes Agency council as well as the host of the weekly marketing podcast, CMO Roundtable. We talk today about Justin and his team's strategy, process, and mindset when it comes to increasing conversions, improving the website visitor experience, decreasing ad costs, and skyrocketing clicks & sales.

Resources

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440: Meditation, Journaling, and Gratitude: Tap Into the Three Habits for High Performance State of Flow with Enthusiastic Clay Green

• November 13, 2017

Clay Green, speaker, trainer, and expert. What do you want to do better, in both your business and your life? What ever that "thing" is, Clay can help you apply high performance principles to achieve, excel, and get more out of life. To break the usual destructive patterns blocking your way, have self-awareness and move forward, you need to apply the three fundamental principles: meditation (2-5 minutes a day), journaling, and gratitude.

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We also talk about getting into the flow state and its four stages:

  1. struggle: where you're focused on a problem
  2. release: get away from the problem and take a break
  3. flow: get inspired
  4. recovery: coming back to reality

Resources

Podcast: Play in new window | Download (Duration: 42:08 — 96.4MB) | Embed

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439: Grow Your Business Using Project Management Software, Systems, Flow, Documentation and Troubleshooting with Bryan Weinert

• November 10, 2017

As the Founding Partner of Incipient, Bryan Weinert oversees product strategy, implementation, and client relations while spearheading an adept team that is determined to push the envelope in custom software technology. From funded startups to large-scale enterprise solutions in finance, healthcare, pharmaceutical, and supply chain management industries, his foolproof solutions have benefited a wide range of clientele.

Resources

Podcast: Play in new window | Download (Duration: 22:34 — 51.7MB) | Embed

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438: Be of Service and Value to Others: How to Network, Build Loyalty, Develop Relationships, and Express Gratitude with Meredith Bell

• November 9, 2017

Meredith Bell has been an entrepreneur since 1982, and she's an expert in helping companies develop the people side of their business. Meredith is co-founder and President of Performance Support Systems, a global software company based in Virginia. Their products are used by leadership coaches and consultants as well as internal learning and development professionals to help managers become more effective leaders.

One of Meredith strengths is building strong relationships. She and her business partners have worked together for 25 years, and many of their clients and resellers have done business with them for 20 years. She understands what’s required to build the loyalty and commitment that lead to repeat business and referrals, and we talk today about how to help others, follow up, and actively listen to make sales easy again.

Resources

Podcast: Play in new window | Download (Duration: 34:23 — 78.7MB) | Embed

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437: Fulcrum Investing and the State of Logic: How to Stand Out, Get Noticed, Build the Right Team, and Make Great Decisions with Kevin Van Eekeren

• November 8, 2017

Kevin Van Eekeren started his career as a logistic officer for a SWAT team, which gave him insight into the criminal justice world, and he soon found that through training SWAT teams better he could reduce the use of force while bettering the national security of our country. Fulcrum Tactical was born out of that idea, and within 18 months he expanded it from a charity to a for-profit company. He started investing in startups on the side but focused on Fulcrum Tactical and his new venture, Fulcrum Farms a sustainable farm producing high-quality meat and eggs for families and restaurants in the Chicagoland area. After six years Kevin sold Fulcrum Tactical and moved on to investing in startups full-time by starting Fulcrum Investing. Kevin spends his free time co-hosting The State of Logic Podcast and has also continued his passion for farming.

Resources

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436: Speaker Fulfillment Services: Avoid the Usual Mistakes Authors Make and Discover the ABCs of Selling Physical Products at Live Events with Bret Ridgway

• November 7, 2017

Bret Ridgway is co-founder of Speaker Fulfillment Services, a company that works for speakers, authors and information marketers. His unique, behind-the-scenes perspective allows him to see what is working and not working in the industry. He is the author of 5 books in the niche, including the Amazon bestseller "Mistakes Authors Make" and most recently "The ABCs of Speaking." He stops by to tell us what we need to know about selling products from stage at events, what's working now, and what physical products we should be creating and selling in our businesses.

Resources

Podcast: Play in new window | Download (Duration: 25:16 — 23.1MB) | Embed

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435: The Art of Kickstarter Crowdsourcing: Build Brand Awareness and Launch a Campaign to Get Funding for Your Business Idea with Roy Morejon

• November 6, 2017

Roy Morejon is the president of Enventys Partners and host of the Art of the Kickstart podcast. He has over 20 years experience in delivering integrated marketing services for B2B and B2C clients, helping transform companies by increasing online visibility and brand awareness through targeted digital marketing, corporate communications and data-driven search marketing campaigns. He is an expert at digital strategy, analytics, search engine marketing and crowdfunding.

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434: Virtual Assistant Secrets: Focus on Growing Your Business and Build a Team That Runs on Autopilot with Andrea Rozman

• November 3, 2017

Andrea Rozman from Your Gal Friday stepped out of the corporate IT and project management world ten years ago, and into small business where she works with people from all backgrounds – lawyers, digital marketers, business coaches, investment bankers and more. Andrea and her team of virtual assistants help relieve the stress of business ownership by doing all the odds and ends tasks needed so entrepreneurs and small business owners can focus on growing their businesses.

Visit Your Gal Friday

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433: Improve Your Productivity and Enhance Your Sales Goals with Business Rehabilitator Maya Harrison

• November 2, 2017

Maya Harrison from Wedding Consultant Services is a well known consultant for corporate executives who need to improve productivity and enhance sales goals. She has been featured on tv shows like "Get Your Face On The Air" and on major podcasts for small biz owners. Maya Harrison has years of experience in the consulting industry and because of her proven results her clients refer to her as the "Biz Rehabilitator.

Resources

Podcast: Play in new window | Download (Duration: 27:45 — 25.4MB) | Embed

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432: Close More Deals and 10X Your Revenue with Sales Coach Jim Brown

• November 1, 2017

Jim Brown has led two companies from $1 million to more than $10 million, and one from $1 million to $0. He now Hosts the SalesTuners podcast, and trains entrepreneurs who don't realize they're the VP of Sales how to 10x their revenue using a step-by-step sales formula. We talk today about Jim's monkey's paw evaluation concept, and how he turns cold call prospecting into discovery calls, then proposals.

Resources

Podcast: Play in new window | Download (Duration: 30:27 — 27.9MB) | Embed

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