203: Write a Book, Become a Bestseller, and Iterate Your Way to Kindle Publishing Success with Tom Corson-Knowles

Tom Corson-Knowles is an international best-selling author and entrepreneur who specializes in Kindle publishing. He founded TCK Publishing, an independent book publishing company, and created the Ebook Publishing School. Tom has written multiple books, including the Kindle Publishing Bible and a book about Facebook marketing for business owners. He helps authors write, publish, and market their books through his training courses and publishing services.

Tom Corson-Knowles from TCK Publishing and Ebook Publishing School has great news: it's easy to publish lots of content and scale your business by approaching Amazon publishing in a scientific, step-by-step mindset:

  1. Write down a list of 20-40 book ideas in a tool such as EverNote
  2. Research: find the marketplace gaps and see how similar books are selling
  3. Hook: narrow down one unique idea and craft a clear message
  4. Brainstorm: develop your promise and decide what readers want to know (these are more than just chapters, they include additional videos and checklists)
  5. Speak out the book (you can even use your smartphone)
  6. Editing/revision

Quotes:                                                                                                                                   

“Business has never been easier than it is today. There has never been a time in human history when it has been simpler to start a business, make money, publish books, or write books.” – Tom Corson-Knowles

“You need to focus on what you can control in life, rather than dwelling on what you cannot control.” – Tom Corson-Knowles

“A great book is crafted by offering something uniquely valuable. It must stand out, as writing another generic "me-too" book won't make an impact.” – Tom Corson-Knowles

Takeaways:

06:24 Research market gaps and reader needs by carefully studying book reviews on Amazon to create unique, valuable content.

10:39 Don't get stuck in planning; take action quickly and iterate your book development process, treating it like climbing a mountain with changing perspectives.

18:47 Schedule dedicated time for book writing, treating it like a critical appointment that you cannot miss.

26:46 Success in publishing requires perfecting multiple elements: book title, cover, description, keywords, reviews, and branding.

29:28 Choose evergreen book topics that remain relevant over time, avoiding rapidly changing technical markets.

Resources

Podcast: Play in new window | Download (Duration: 32:08 — 29.4MB) | Embed

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Filed in: Archive 1: 2012-2016 • Interview • Podcast

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