214: HootSuite, Facebook, Twitter, and LinkedIn Demystified: Share Content, Engage Others, and Network with Social Media Manager Debbie Peck

Debbie Peck is a seasoned social media manager and online marketing strategist with over 14 years of experience in internet marketing. She founded Crush Marketing Group and created Social Media Kindergarten, a comprehensive course designed to help entrepreneurs navigate social media effectively. As a certified social media manager and Facebook ads specialist, Debbie focuses on helping coaches, speakers, authors, and thought leaders expand their online presence.

Social Media Manager Debbie Peck from Crush Marketing Group has a two-pronged strategy for getting traffic from social media: share content from scheduled posts, and engage other users actively on a daily consistent basis. She logs into HootSuite once a week to schedule posts to drip out weeks in advance. She also comments, shares, likes, retweets, finds new influencers, and checks her insights regularly. We're talking about 3-5 posts per day on Facebook and 8-10 posts per day on Twitter. You can also contact her directly at debbie@crushmarketinggroup.com.

Quotes:                                                                                                                                   

“Social media is a place where you want to network and create relationships, while at the same time using it as a traffic source for you to distribute and share your content.” – Debbie Peck

“If all you're doing is sell all the time, people just tune out, they don't want to listen to you anymore.” – Debbie Peck

“A single article, blog post, or video can have a significant impact on social media. You don’t need to share the entire piece—just small, valuable snippets that capture attention.” – Debbie Peck

Takeaways:

04:44 Social media for business is fundamentally different from social media for personal entertainment, requiring a strategic approach to networking and content sharing.

11:42 One piece of content can be repurposed into multiple social media posts across different platforms, saving time and maximizing existing materials.

18:56 Choose social media platforms based on where your ideal clients actually spend their time, not just where everyone else is trending.

22:10 Engage with industry influencers by sharing their content, commenting thoughtfully, and building genuine connections without being overly aggressive.

27:50 Outsourcing content creation is possible, but personal engagement should remain a priority for authentic relationship building.

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Filed in: Archive 1: 2012-2016 • Interview • Podcast