220: Use High Ticket Coaching and Consulting to Scale Your Business with Eric Louviere

Robert Plank 0:00 Robert Plank Show, episode 220, use high ticket coaching and consulting to scale your business with Eric Louviere. Hey everyone, and welcome back to the Robert Plank show. This is the Internet Marketing Podcast where we talk about making money online. Our guest today is this guy that I've known for years. Actually, we're catching up now with the first time in a lot of years. His name is Eric Louviere, and he is a tell it like it is peak performance business expert who brings passion and inspiration to ambitious entrepreneurs from across the globe. He has 20 years of business owner experience and has helped 1000s of people. Mr. Eric, welcome to the program.

Eric Louviere 0:37 Robert Plank, good to be here, man, it's good to hear your voice. It's been too long. It had to catch up. We

Robert Plank 0:44 do need to vote so. And we have the man, the myth, the legend here. And what I know about you is, well, a couple things like, I met you. I went to one of your seminars, like, years ago. It's called, like, the warrior event or something. And I know that you sold a mike full same package like you build this whole call center. I know that you invented adding the word Crusher products, and I know that. And one thing that really stuck with me, well, actually two things. One thing that stuck with me about you was back when everyone was teaching, you know, make an opt in page give away a free gift. You said, instead of going in all this work, just go to an article site where they let you grab articles and put them together in a report takes you one minute instead of a week. And I thought, Man, that is like a super, uh, way to simplify things out. And the second thing that's always stuck in my head years later is you said something like, well, a lot of people, you know, they try to teach, you know, copywriting, or they try to teach email marketing or something, and then you said, and then there's this, there's this, like, different brands, like, there's like, mass control, for example, or people teach, you know, persuasion. So they kind of add their own sort of sort of flavor, or their own spin on some of these, these things that have already been kind of, kind of tried and true. So that's what I know about you. So I mean, what's, what's the latest with you, like, what's on your mind these days?

Eric Louviere 2:04 Yeah, so Well, we had, since that time, I've got, really got into consulting and coaching and and providing services. So, you know, back back in the day, when I would, you know, I would get a copywriting client, and they would pay me, you know, 10, $20,000 that really made a big difference in my disposable income. So in other words, when I'm driving traffic to squeeze pages and then upsell on them, they'll, you know, one time offers and then upsells. And, you know, starting out cheap and all that, and making money doing that game, I would spend, you know, $500 a day on traffic, for example, and make 600 you know, or 800 you know. And so I'd profit a few $100 a day doing that route, you know, maybe $500 a day. And but then, then I would get these really high ticket clients once in a while that would pay me, you know, 20 grand, 30 grand, $15,000 in one pop, and that was always just really exciting for one but two, I really enjoyed working with those people as compared to, you know, a lot of what I call small ball now, and I realize self sales funnels and, you know, low ticket products can really produce a tremendous amount of revenue. I'm not knocking that at all. I'm just saying that I went in the direction of wanting to go for, you know, less clients, but more high ticket clients who, you know, would pay me a lot of money, and then I could really roll up my sleeves and really dig into their business and really help them, you know, go to a higher level. And so I started doing that, you know, years ago, and have pretty much been doing it ever since. But then there was a couple of areas that I saw most of my clients struggled with, and one of those was traffic. So I started trying to really, get really good at Facebook ads and driving really high quality clicks, you know, really high quality visitors. And I've gotten really good at that, and that's really been a catalyst for not only getting appointments for myself or for my sales team, but also helping my clients so they can get, you know, traffic and appointments and clients themselves. So I've been targeting like the speaker and the author network. I mean the speaker, author niche, and people that are public speakers, motivational speakers, and it's been fun, you know, because those people are a blast to do business with. They're all performers. You know, they're all really good at delivering content or speaking from stage, or even like doing podcasts like this. They're really good at performing, they're really good at delivering content, they're really great at teaching and inspiring people and making transformations in people's lives, but they really weren't good at running a business or connecting the dots or internet marketing or driving traffic or anything like that. So I jumped in there and started servicing that market. And it's been, it's been a blast. But I also get, you know, all kinds of different client just got a gym as a client. Client, you know, recently. So like I, I get lots of different types of businesses, but I've just been doing a lot of consulting these days, a lot of, you know, rolling up my sleeves and just trying to help businesses overcome barriers and obstacles and challenges to get to that, you know, that next income level or that next freedom level that they're looking for. So that's me

Robert Plank 5:20 awesome. And there's a lot of good stuff to unpack there, and there's a lot of good, good things in there. And so, like, sort of, what I'm hearing is that, well, like, I mean, first of all, like, you know, we have to start somewhere, right? And you and I can look back and say, okay, back the days of spending 500 bucks to get 600 bucks, you know, it's kind of funny to laugh at it now, it's kind of, it's kind of like, you know, peanuts compared to now, but you know, you have to kind of generate that, that first income, and kind of, you know, Bootstrap or self fund your business, or whatever kind of term you want to call it. And then it sounds like what happened with you was so after a while, you kind of looked at all the, all the the pieces of your business, and you said you did a kind of 8020, kind of thing. And you said, Okay, well, there's, there's all these things I'm doing, and there's these handful of things that are making tons of money, a bunch more things that aren't really worth your while, so you kind of after like playing around you, like cut the things that didn't work and focused more on the high dollar stuff, the high ticket stuff, the stuff that not only made you more money, but also helped and reach more people and that that you were good at, but it but correct me if I'm wrong here, but it sounds like those early years was to kind of figure yourself out, you know, get a little bit of money and to figure out your skills. But, I mean, did you need that initial part? I mean, would it be possible, if you're starting over today, to, like, jump to the coaching part, or were those early years really important for you?

Eric Louviere 6:42 Oh, that's a great question. Well, I Well, early on, you know, it was membership sites. It was, you know, ebooks and things like that and that. So let me just put it this way, I got to a point where we had a, you know, multi million dollar business, but we had, you know, I don't know, 2030 employees. They were spread out around the United States, mostly in California, that business partner. I mean, we had a lot of moving parts, we had a lot of overhead. We had a lot of costs. We had we're making a lot of money as a company, but, you know, and I was really working my tail off, so I would put in a lot of hours to build this mammoth of a company, and it was really stressful and really tough. But then on the side, we would get in these cash crunches, where maybe we did, you know, 100 grand this month, but because of cost and everything, there's like, 20 grand left. And so me and my partner would scrape off the bottom, and I get 10 grand. I'm like, here I am running this multi million dollar business. I just made 10 grand, you know, so on. So that wouldn't that that doesn't barely even pays my house. So I would be, I would need some more cash, so I would do, you know, coaching or something on the side to generate some quick cash to to fill up a cash flow nightmare or crisis or situation. And I would end up making more money with the coaching or high ticket offers just on the side than I would with my multi million dollar business. So for example, I'd fire up, you know, my emails and do some promotion with a new offer I come out with for high ticket coaching or a service, and blast it out there. And in a week I would make, let's say I'd make 50 grand. Well, I just made $50,000 just went into my pocket, you know, with very little overhead, and also not a whole lot of my time needed, compared to the grind of the big business that I had where I was making very little at times. Now, other times we're making a lot of crazy money, but you know, the all the moving parts, the headache, the hard work, the, you know, so I sold that business, I got out from underneath it, and I thought, I'm just gonna do some consulting for a little while. And so for the next couple of years after that, I just focused on doing, you know, high ticket consulting, and I made more net income than I ever have in my life. Like, like, my taxes went up big time, because it's more net income, right? More personal disposable income, which is good, but you know, also, you know, bad if you're looking at it from a tax perspective. But ultimately, the the big difference was that I felt like I graduated to a higher level of business. Right now, looking at it now, we're building up again to build the bigger business. But I think all the experience that I got, and this is why it was such a great question, all the experience I got early on, is really starting to serve me now that I'm looking to scale up a bigger business now, getting sales people and technical people and, you know, getting a bigger office again, like right now, I'm in an office that maybe two or three people can fit in. I'm gonna need an office that a lot more people can can fit in, starting the beginning of the year. So there's a lot of things I'm going back to which I left, but I feel like I'm gonna be able to do it more intelligently this time around, from all the lessons that I learned early on. And so that that is true, I think that learning. How to drive traffic to a squeeze page, you know, and set up a sales funnel was a paramount to helping unfold where I'm at now. So, yeah, you nailed it that. That's exactly right, it. It really has benefited me, big time. Cool,

Robert Plank 10:14 and it sounds like so now you sort of had this, this library of knowledge to draw from. So when you have these different coaching clients, like you have that gym, or you have some kind of speaker, if they have some kind of weird question, or some weird obscure thing, you can, you can look back and say, Oh yeah, that's the thing I did, you know, last month, or I think a thing I did five years ago that that maybe is kind of paying off now. And so sort of along those lines where, you know, you you kind of like, you know, made all the mistakes first, and like, try different things, and hat grew the business, and then got tired of it and sold it and growing another business. Like, I mean, what are your thoughts on, sort of like, I guess I don't know. Like, on one extreme, people are kind of like, a lot of us aren't entrepreneurs or add, right? A lot of people are always kind of switching gears. And the other extreme, we kind of see some of these marketers who are, they're just singularly focused, but not really on the right track. And maybe, like a lot of maybe there's some old school marketers who are kind of sort of riding the wave down right, like, still trying the old techniques that don't really work. So I mean, what are your thoughts on that? Like, how do you strike that balance between trying too many things and then trying not enough things that aren't working. Like, how do you kind of, how do you reconcile that?

Eric Louviere 11:28 Okay, well, the way I look at business is, I kind of break it down to its core fundamentals, its core essence of what it is. So you have a problem and then a solution to that problem. And so someone pays to get that problem solved. And so it starts right there. So when I look at entrepreneurs, internet marketers, you know, people that are looking to get into business or expand business, I say, what is the problem that you're solving? The one problem, the one solution that you know that's going on here, if you're trying to be all things to all people, then it really saturates everything that you're trying to do and waters it down and makes it pretty difficult to succeed if you're especially with visionary entrepreneurs who are very add that that makes it very difficult. So get getting really, you know, narrowed in on what's the problem and what's the solution becomes the focal point, and then everything builds from there. So like, I had a coaching call earlier today with a client who is also in this obscure type of business niche, and they do pretty good. And I said, you know, one of the problems you guys are running into is you're doing way too many things as the business owner. I mean, one minute you're on Amazon getting that going, the next minute you're filled in a phone call from a prospect, the next minute you're putting a website together, next minute you're writing a blog article. And, I mean, you're doing all kinds of different tasks every day, all day long, and that's why you're burned out, that's why you're miserable, that's why you're frustrated. That's why you guys are at each other's throat as business partners. You know, I was like, You should really just be doing only, like, three things, you as a business owner, should only do three, maybe four things. Like, for example, you know, I can spend my time doing content right which is what we're doing right now. So I spend my time doing content. Or you could look at this as as marketing, right, depending on how you look at a podcast or interview. But I spend my time doing content. I spend my time working on my business. I look at it as like managing people, managing my team, right? So I spend my time doing that, and then I spend my time with some marketing materials, you know, like maybe drafting some copy just because I'm pretty good at it and I are right, or doing a sales video, or, you know, messing with, with, with that, trafficking, conversions, everything else I look to get covered by other people. So like, when I show up at work, I only have a few things that I do. If I'm doing everything, then my mind will explode because I'm too add. I'll be like, I can't handle that. I get too stressed out. I have anxiety, and my business starts going down. I'm miserable. I can't sleep at night. But whenever I'm really just focused on three or four main duties in my business, and I get everything else covered by, you know, either outsource people or services or employees, or, you know, partners or whatever, then I'm a happy camper and I'm and I do such a better job at each one of those things. You know, I could do a really good job with the content, or I could do a really good job at the sales video instead of hustling through it and just grind it in, putting it out there and it's crap, you know. So quality over quantity, as far as the tasks and all that are concerned. But I think what a lot of marketers and business people do is is they are kind of spread thin. They're they're going like a mile wide and an inch deep on everything that they do is instead of a mile deep and an inch wide. So getting really, really into the guts of. Solving that problem really, really well, will bring the cash. So ultimately, look at my advice to the listeners, would be, look at what the problem is that you solve. What is that problem you solve now? How can you go get even better at solving that problem? Awesome, and then just focus on that,

Robert Plank 15:20 yeah? So, so it's almost like, like, a think and grow rich kind of thing, like, have that specialized knowledge so that you're not the jack of all trades. If you're the jack of all trades, no one knows what you do, and you can't charge a lot, but if you're a specialist in one or a couple of areas, then it's easy for people to know what you do, and you can charge that high dollar. Yeah,

Eric Louviere 15:39 I think, from a business perspective, I think the one of the most lucrative things I've ever learned in my entire career is what you just said, specialized knowledge from Think and Grow Rich. I mean, that is the key, in my opinion, to going from a day job to making a ton of money online, or going from a, you know, a small business that's really just kind of surviving at 100 grand a year to making it 1,000,002 million, 10 million, is specialized knowledge, if now, at the same time I say that the other flip side of that is branding. So, like, I get a lot of people to come to me because of branding, because I went out there and branded myself a little bit, and that brings revenue in all kinds of different directions, but my main focus has been providing Facebook ads, LinkedIn and coaching, like business coaching, and that's pretty much what I do. And I solve those problems this we solve the problem as far as we drive traffic, and we help you convert that traffic. So we know very specifically what it is that we do, there's a lot of people that are clients of mine. They come to me, and they're just all over the place that they're, well, they're chasing the diet niche, they're chasing the, you know, the the trading niche. They're also, you know, an internet marketer, plus they're doing blogging, and they're trying to sell toothbrushes on Amazon, so doing all kinds of different things at the same time. And I'm like, I can't even do that, you know? And I have all kinds of resources and people that work for me. There's no way I could even make that work. And you're trying to make all that work with a day job to boot, and five kids, you know that this is impossible. Pick one thing which should be a problem and solve the snot out of that problem, and money will come by the truckload. Awesome.

Robert Plank 17:20 So, so people kind of are people kind of have it backwards, almost, right? Like, it almost sounds like people are thinking of, like they have, like a finger in every pie, almost. And they keep hearing about, oh, well, such and such sells toothbrushes on Amazon, such as blogging, and they're like copying other markers. And it sounds like what you're saying is, instead of, instead of copying what, what your competitors do, then look at what problem needs to be solving, and then and solve it in in your own way. Yeah, a lot of

Eric Louviere 17:48 people are out there chasing schemes. They're chasing systems. They're chasing, you know, little ways or schemes or techniques or formulas or something to make some money. And they're focused on themselves, and they're focused on trying to crack that code. If only I could just find this loophole or this scheme or this little fun, little gadget thing I could do to make money, then I would be happy. And they're searching for that and searching for that, and sometimes for years or even a decade, to find this magical scheme. They could just sit on a computer and click buttons and it will work. What I, what I what I advise as a compared to that, is, don't put yourself in your shoes. Put yourself in the customer's shoes, because you're going to provide value to a customer. What does that customer want? And so focused on solving a problem, focus on them. So like, I had a client, he comes to me, he's like, you know, he's used to selling really cheap stuff. He was kind of struggling. I said, we need a $5,000 program. And he's like, Okay. And then he comes back to me, and he's like, here's what I got. I'm like, Nah, you wouldn't buy that for $5,000 and he's like, Yeah, you're right. I wouldn't. I was like, bring me up. Don't think about the price. Think about how you could truly, truly, truly help somebody that pays you $5,000 what can you bring act like they paid you 50 grand. And then what could you bring to the table to really, truly, sincerely, honestly, help them? What? What could you bring to the table to actually help somebody solve that problem? Forget about money. And so he comes back when he's like, Well, I can help them strike joint ventures. I've been doing that for years. I'm really good at I got it down. And so now we're talking right now, we're now. We're talking now you can come up with an offer that's going to sell like hotcakes, because you took yourself out of it, and you put yourself on the spotlight on them, and thinking about how you can help them. And then now you're seeing all these opportunities of how you can truly help them. Then money just comes by the buckets when you do it like that. So, yeah, that's a

Robert Plank 19:42 pretty good mindset shift. And what you described there almost kind of makes me think about, like, your, your typical biz op crowd, right? Like you're like, your average, like warrior form, a kind of person which, like, you know, nothing wrong with that kind of person, per se. But what kind of frustrated me with that, that sort of space, was, you know, if I would sell. Know, like ebooks, or I'd sell little packages on, you know, like, so those biz op, kind of communities, like the Warrior Forum and, and, you know, if I sold stuff for, you know, $5 $7 $9 it sold, great. But then once I went above $10 the sales really dropped off. Which is, which was discouraging. And I felt like I was kind of doing a lot of work for a little bit of money back then, in the same, in a similar way that that you described. And even, you know, these days, even when, when I make sales from that source of traffic, I'll look at, for example, like, who logged in, or look at who's actually, like, using the software. And it's that, that biz, op crowd, the people who actually, you know, use the software, is way lower compared to the that, you know, the actual real people who are are kind of building a business, and not necessarily just, you know, chasing that, tracing the scheme, as you say, they're actually trying to grow that and help people. So that's a pretty good mindset shift there. And it sounds like a lot of your coaching clients. Is this, like, their biggest hang up? It sounds like that. This is a big problem. A lot of these business owners are having that, that shift between chasing the scheme and providing that value. Yeah,

Eric Louviere 21:11 exactly. And you were really, really dancing around, one of the biggest, biggest issues of all is, you know, like, if you're, if you're selling someone something cheap, like for $7 like on the Warrior Forum. Let's say, you know, there's a Warrior Forum user that's on a member of that site, that's on that site, and let's, let's call that person Ricky Bobby. So Ricky Bobby is on the Warriors forum and then sees an offer for $7 and then he buys it, and then there's an upsell for $12 and he like, ah, you know, I don't know, maybe later. So he skips it, he doesn't buy it. He gets a $7 product. So he opens up the ebook, maybe, or the product, or whatever, takes a glance at it, but puts it to the side, because, you know, it's only $7 and he's got busy. He got distracted. But then later on that day or that evening, he gets an email from me, and I'm telling him I'm going to coach him to six figures. So then he responds to me, or whatever, and engages with me. I get him on a Skype call or something, and I explain to him what I'm going to help him do, and then I say, it's five grand. He goes, Okay, let me I'll pay it right now. I'm in so paid me five grand. This is the same guy that wouldn't buy the $12 product as an upsell, because he's in that frame of mind at that place, and that's what's expected, and that's the way he looks at those products. Then when I'm pitching him five grand, he's in a completely different place, and mine isn't. He's a completely different place, and he's willing to fork out a credit card and pay that because he sees it completely differently than he sees the $7 product. Does that make sense? It's kind of hard to explain, but, but a lot of my clients that are used to the small ball like that, and I'm like, let's hit some home runs over here and charge expensive. Is a big mind shift for them, because they don't see that they they're so used to people paying $7 they think no one will pay them $5,000 and there's they will pay them $5,000 all the time, 10,000 $20,000 so it's just a mental self, self worth or self awareness type of shift like, you know, one more example. I had a client that they service Special Needs parents, parents of special needs children, and they were selling cheap stuff to them, they're doing very well as a company. And I said, Well, why don't we sell something for $10,000 to that market? They hired me to coach them, and they said, Oh no, no, no way, man, our market will never, ever they can't afford 10 grand. Are you kidding me? They're broke. A lot of them are single moms and all kinds of stuff. I'm like, Man, are you telling me that parents of special needs kids will not spend 10 grand on their kids. Is there anything on this planet that's more important to them than their kids? And I was like, if you believe that you could thoroughly, sincerely help them, then it is totally worth every red cent of that 10 grand and more, just do it. And so they did it for nine grand. They went down, you know, to $9,000 and at first it didn't sell. And then I reached out and, you know, to dig in. Why isn't it selling? It should be selling. If you follow my instructions, it wasn't selling. So they said. But we also created a down sell for $1,500 and it's selling like crazy. You know why? Because they believed it was worth $1,500 that's the only difference. Is that I was like, it's worth nine grand, believe me, just don't give up on it. You're down selling too quickly. They'll pay the 10 grand or the nine grand, right? So anyway, that's kind of just the route that a lot of the mindset set shift goes. So what you're hitting on there is really important as far as making that transition, that difference, yeah,

Robert Plank 24:54 and I mean, I can totally relate to that, in that in being in in different frames of mind, and that, like, if you're. So if you're in a in a low ticket frame of mind, then everything, I mean, even like, $1 or two more is going to look huge. But if you're in that high ticket, friend of mine, it's completely different story. It's kind of like, like, if you went to the, like, the grocery store and there's like, a can of soda and it's $1 you're like, okay, but maybe if it's $3 for a can of soda, like, I don't know, but then again, like, you'll fill up your car with 50 bucks at the gas station every single time. Or, like, if you go to buy a car, you'll be like, hey, well, this car is 50 grand. But you're not gonna say, I don't know if that car was 49,009 95 maybe. Like, there's, I can totally relate to that. Like, the sort of that different frame of mind that that that people are being in. So, so, so, so anyway, I kind of want to switch gears a little bit and and talk about your coaching that we've been mentioning a few times here and there and so, so you said that you do you help your clients with, you know, like, like Facebook ads and getting like traffic and conversion and stuff. So could you, like, tell us, sort of what it is that you do for those clients?

Eric Louviere 25:57 Yeah, we do Facebook ads. So, we get them the traffic, the ideal clients, you know, we investigate them first to figure out what is their who is their ideal, perfect, heavenly, dream client that they want to work with, right? And then we use Facebook ads to put and we use LinkedIn to put those people, other prospects in front of them, and then we we take care of the sales funnel side of it. So we do the technical as well. A lot of our market is not it's not good at technical stuff. So we handle that for them. We help with the light copywriting, like we're not gonna go write a huge sales letter, but we do some light copy with landing pages and with emails and the ad copy for the ads and whatnot, and some coaching. We help them as well, because the traffic is one side of the coin, the other side is conversions. What do you do once you're getting these really high quality leads? Because I'm very good at sales, so I want to make sure that they are, you know, converting those leads into cash for them, and that's where the high ticket stuff comes into play a lot, because, like a lot of coaches and speakers and all them, they charge like, you know, $60 an hour or $80 an hour. And I'm like, no, no, we need a $5,000 program, right? How many? How much do you charge $80 an hour? And how many hours does an average client get from you three I'm like, that's way too little money. We're going for five grand. We're gonna create a package and we're gonna sell that. It's not out of that, and you're gonna make a lot more money. We're gonna quadruple your income very, very quickly. So it's getting them appointments, it's getting them leads and prospects, but it's also converting those leads and prospects into cash, which is a really big part of it, and then handling the technical and then coaching them on product, because a lot of them don't realize that a lot of the stuff that they're doing, they could put into a digital course program. And couple that with some coaching, and it's boom. It's worth five grand, 10 grand, 20 grand. So we coach them through that, just to set up that offer and how to deliver it, and we do the technical for them and do all of that. So it's kind of a big service that works all connected. But for us, on our end, we do it every day. So it's very it's very streamlined here, like, we know, we bring a client and it's like, okay, boom a, boom B, boom C, you know, all the way through the through the process, and everyone kind of fits into that mold, and it usually works pretty, pretty damn well, awesome.

Robert Plank 28:24 So, so it's like, so a lot of these people that you're dealing with, they they have a business, but maybe they're, they're focused. There are things that need to be cut and new things that needed to be added. And I keep hearing this from a lot of different coaches where, like, there's that, there's that same E Myth problem, where their clients are working, you know, in their business, not on their business and all that. And they're like, they need that outside not only that, they need the outside opinion to kind of show them the things that they're too close to see, but they also need that, that business person, that marketer, because maybe they themselves are not a marketer. And so like, So what kinds of people are ideal clients for you. Like, you said that you've helped, like, you know, gym owners, and you've helped speakers and authors. So if someone is listening to today's podcast and they want to come and they want to check you out, like, how do they know if they're a good fit for you and your coaching? That's

Eric Louviere 29:14 a That's a great question. You're good at this? I've had some practice. Yeah, definitely. Well, our ideal clients are speakers, authors and coaches. That's who we focus on. But I would say, you know, 20% of our clients are just a, you know, a collage of different types of businesses, you know, from flooring business and a gym and doctors. You know, we have an attorney, so there's, there's a, you know, there's kind of, and then we have internet marketers, you know, where you know me from the internet marketing world, you know, I still get people that reach out to me to help them with coaching, and we turn a lot of them away, but we do get some clients where, you know, they're, they're, they're your classic internet marketer. That's looking to escape the blogging world, or the, you know, selling toothbrushes on Amazon world or something like that, and they want to scale up and make a lot more explosive income, those are the people so but mostly speakers, authors and coaches who we target, but we would entertain you know, someone, if they're, if they're a business mindset, they're not looking for the schemes or MLM or anything like that. They're actually looking to build a real business, someone

Robert Plank 30:25 who actually wants to grow up and stop working so hard and actually get that the payoff from all the Lego book they've been doing all these years. Maybe so great stuff. And so can you let us know where people should go to get you for your coaching, along with any other websites you want to mention?

Eric Louviere 30:42 Yeah, you can, you know, people can always find me at just my domain name. My name, ericlouvier.com, my other web. Since we've been talking about the service a lot, is web, vance.com W, E, B web, and then Vance V like in Victor, a, n, C, e.com that's where we funnel people to for our services.

Robert Plank 31:04 Awesome. So, so when people go to that web, advanced site, so is that specifically for people who want more leads in their business?

Eric Louviere 31:12 Yes, that's the people that those are the speaker, author, coaches that we we funnel to that website. That's the that's the company that provides the Facebook ads, the technical, the conversions, the copy, the coaching, all of that. Eric louvier.com is just kind of a catch all, because it's my name of, you know, whatever I want to talk about, or whatever offers we have, all

Robert Plank 31:33 right, perfect. So if you want to know what what's on Eric's mind lately, and what the cutting edge stuff is, then go to Eric louviere.com and just to make sure that everyone has it spelled correctly, that's Eric, E, R, i, c, and then the last name luvia is l, o, u, v, I, E, R, e.com, and then if you want that, the lead specifically, that's web vance.com, that's W, E, B, V, A, n, C, e.com, awesome stuff today, Eric, and I think that there's, there's a lot of really good like marketing and business and life lessons in here. And the big thing, the big takeaways that I'm hearing is just that that, you know, if you got to start somewhere, and if you found yourself, you know, chasing the biz op stuff, you feel like you're doing all this work for not a lot of money, then, I mean, number one, you need to have a coach. And then number two, you need to look at your market and talk to your market and figure out what problems need to be solving. And you need to figure out what is your specialized knowledge so that you can go wide instead of deep. And if you're ready to make that leap, if you're ready to finally scale up, then contact Eric, even if you're in sort of a weird business, if you're not necessarily a speaker, author coach, then go to his site, check him out, talk to him and figure out if you're a good fit, and if he can help you. To get to where it is, you need to go from a struggling, $100,000 a year business to a business that scales to a million dollars and more. So thanks so much, Eric for stopping by the program and sharing all your cool wisdom today. Hey,

Eric Louviere 33:03 thank you, Robert. Man, it's always good to hear your voice again. And you know, we go way back, and I have some good memories of you at that seminar, and, you know, hanging out with a couple other marketers there, and, you know, having lunch and drinks and stuff. And it's really good to hear your voice. It's good to be on your show. Man, I appreciate it very much. We really

Robert Plank 33:22 appreciate you listening to today's episode of the Robert Plank show. Subscribe to us on iTunes and rate and review us at Robert plank.com/itunes you.