230: You Have No Competition: Get Paid to Create an Information Product and Turn Your Knowledge into a New Stream of Passive Income with Fred Gleeck

Fred Gleeck is a business coach and entrepreneur with a unique approach to helping subject matter experts transform their knowledge into profitable information products. With extensive experience in creating and marketing online courses, Fred has worked with clients across various industries, including voiceover artists and opera singers. He is currently writing a book titled "You Have No Competition" and has hosted multiple business coaching boot camps in Las Vegas. Fred's business model involves becoming a joint venture partner with clients, sharing profits 50/50 and helping them develop systems for creating and selling online training materials.

Listen in as he describes a few case studies about his clients (voiceover expert Bill DeWees, or Fred's latest opera singer client) where he made use of that "unsold inventory" of information that many business owners seem to have. You'll also hear about how Fred establishes boundaries with his JV partners, deals with competition (competence plus personality), and systematizes everything so that he can deliver consistent quality.

Quotes:                                                                                                                                   

“You've got a lot of unused and unsold inventory inside your brain that could help other people just starting out in their careers.” – Fred Gleeck

“People make their decision in the long run based both on competence and on personality.” – Fred Gleeck

“The key to success in a business relationship, as it is in a personal relationship, is in proper screening in advance.” – Fred Gleeck

Takeaways:

06:04 Transform your professional expertise into a profitable information product by packaging your unique knowledge and experience.

11:14 Creating an info product doesn't generate competition; instead, it often leads to more service opportunities and client trust.

14:15 Get paid to create your product by validating market demand through initial paid workshops or webinars.

22:58 Screen potential business partners carefully to ensure long-term success and minimize potential conflicts.

26:12 When choosing a business partner or coach, prioritize personality compatibility alongside professional competence.

Fred's Contact Information

• Email address: fredgleeck@gmail.com
• Subject line: "ROBERT PLANK SENT ME"
• Message body: tell Fred what your "field" is, as well as any info-products you have or would like to create

Podcast: Play in new window | Download (Duration: 31:17 — 28.6MB) | Embed

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Filed in: Archive 1: 2012-2016 • Interview • Podcast