250: Strictly Marketing: Debug the System, Follow-Up, and Outsource with Kerry Heaps

Kerry Heaps from StrictlyMarketingMagazine.com has had to wear a lot of hats in her offline and online business career. She has some very helpful and interesting thoughts about outsourcing, fine-tuning your business, making more sales, and having stronger marketing.

Quotes:                                                                                                                                   

“One thing I've learned in my 12 years is you never want to take on a company and promise things you can't deliver.” – Kerry Heaps

“If something isn't working for the company or they're not seeing the results they need, even though at some point they have to take responsibility for it, I still want to work with them.” – Kerry Heaps

“You have to go out there and market your business. So you might as well keep that pipeline full. Thinking someone isn't interested is your thinking, not theirs.” – Kerry Heaps

Takeaways:

05:12 Past work experiences, even in unrelated fields, can provide valuable skills and insights for current business challenges.

07:41 Business owners should maintain some control when outsourcing tasks, but also learn to gradually let go and trust specialists.

12:13 It's important to be honest about whether your services are a good fit for a potential client, even if it means turning down business.

15:56 When helping clients, focus on solving specific problems in their sales process by creating creative, engaging solutions that add value.

25:28 Consistent, patient follow-up is critical in sales, and most businesses give up too quickly when pursuing potential clients.

Resources:

Podcast: Play in new window | Download (Duration: 29:38 — 27.1MB) | Embed

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Filed in: Archive 1: 2012-2016 • Interview • Podcast

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