291: Amazon Done-For-You: The Secret Sauce Behind Profitable FBA Brands with Brad DeGraw

Brad DeGraw from AZDoneForYou.com knows quite a bit about narrowing down the perfect product to sell on Amazon, how to negotiate with suppliers, market products and get reviews and sales. Listen in as he walks us through the process of getting samples, involving an inspection company, getting insurance, researching competitors, and creating images, titles, bullets, a description, and testing pricing. When selling on Amazon, be sure to notice customers' problems, fantasies, and desires to avoid becoming another "me-too" product.

Quotes:                                                                                                                                   

“Find the problem or fantasy desire that exists in the marketplace. It doesn't have to match who you are—it just has to align with a proven model of success.” – Brad DeGraw

“Don't just talk about the product. Don’t make it too technical—talk about the benefits, how it enhances people’s lives, and how it makes them better.” – Brad DeGraw

“If you can save yourself time, money, and—most importantly—stress, do it. You can always get money back, and you always have another day, but minimizing the stress you're building in your life is what we really thrive on.” – Brad DeGraw

Takeaways:

02:14 Amazon is the new Walmart, offering entrepreneurs a chance to change their income level by selling the right product.

08:13 Always aim for a minimum 300% markup when selecting products to sell on Amazon, with 5x markup being ideal.

11:09 Keep initial product orders small to minimize risk and allow quick improvements based on early customer feedback.

14:26 Outsource technical tasks like product listing and graphics creation to experts who can execute them more effectively.

22:58 Success in product creation comes from understanding customer problems, fantasies, and desires through careful review analysis.

Resources

Podcast: Play in new window | Download (Duration: 24:27 — 22.4MB) | Embed

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Filed in: Amazon • Archive 2: 2017 • Interview • Podcast

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