293: Kindle Machine: Build a Loyal Fanbase, Drive Traffic and Become a Self-Published Author with Adam Houge

Adam Houge is a preacher, teacher, novelist, and #1 international best-selling author of over 100 books on the Christian faith. A health crisis forced him to become a full-time Kindle author, and he’s learned all the secrets about Amazon’s ranking algorithm, how to produce lots of books quickly (and consistently), how to research books, get lots of buyers and reviews, and send traffic.

Quotes:                                                                                                                                   

“Turn your lemons into a lemonade stand and share it. Turn your mess into a message, and share that with others.” – Adam Houge

“If you can’t get it in front of eyes, you can’t get it out there. If it’s a product you’re trying to sell, the more eyes you get on it, the more you’re going to sell.” – Adam Houge

“A target audience isn’t defined by who you are targeting—it’s more about the interest that they have.” – Adam Houge

Takeaways:

10:35 Set clear, achievable writing goals to overcome procrastination and boost productivity.

19:18 Build an engaged email list to drive consistent book promotions and gather reviews.

22:15 Focus on defining a specific target audience and genre before creating multiple books.

25:46 Understand and adapt to platform algorithms to maintain book visibility and sales.

29:58 Invest time in crafting a compelling book description, as it’s your primary sales tool.

Resources

Podcast: Play in new window | Download (Duration: 32:22 — 29.6MB) | Embed

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Filed in: Archive 2: 2017 • Interview • Podcast • Uncategorized • Writing

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