323: Website Planning for Small Businesses: Get a Clear Roadmap for What You Want, Manage Expectations and Avoid the SEO Geek-Speak with Veteran Web Professional Ben Seigel

Ben Seigel is the Principal of Versa Studio, which is a web design team that specializes in diving deep into your business where you can engage deeply in the process.

In our discussion today, Ben explains what people need to know going in when hiring a web design team, how to manage expectations, as well as his thought process when managing complex web projects. He and his team can provide you anything from a multi-page website to a custom solution such as a podcast site.

Quotes:                                                                                                                                   

“Many design shops have great portfolios, and visuals are very important. But a portfolio doesn't really show what problems a project solved or how the process went.” – Ben Seigel

“Without a solid plan, without a solid process or steps you're going to follow, you're just kind of flying by the seat of your pants.” – Ben Seigel

“If you want to get a good result that aligns with your business needs, rather than just any result, you really need to dig in, find answers to the hard questions, and collaborate.” – Ben Seigel

Takeaways:

01:06 Website planning requires deep collaboration, not just a cookie-cutter approach that slaps features together.

13:06 A thorough needs assessment and competitive analysis can reveal unexpected insights about market positioning and client expectations.

14:10 Understanding your business goals is more important than blindly following trendy marketing tactics like social media campaigns.

20:20 Technical skills alone aren't enough; translating complex requirements into clear client communication is crucial for successful web projects.

26:52 Clients often underestimate the time and complexity involved in creating a custom website, similar to renovating a kitchen.

Resources

Podcast: Play in new window | Download (Duration: 36:16 — 33.2MB) | Embed

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Filed in: Archive 2: 2017 • Interview • Podcast

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