505: Differentiate Yourself in the Marketplace, Provide a Superior Solution and Dial-in Your Ideal Group of Clients with Biohacker and X Gym Founder PJ Glassey

PJ Glassey is the founder of X Gyms in the Seattle area, where he invented his own methodology to save time, decrease injury rate and tone muscle instead of bulking it up. PJ spends hours each week studying the current research to further improve the X Gym methods. He has been a guest expert on TV and has hosted his own call-in talk show on KKOL and KVI radio.

PJ has authored many works including local and national media articles and two books on health and fitness. He has also created a workout DVD, "X Gym Workout Protocol #1" designed to introduce non-X Gym clients to the unique concepts he has developed.

PJ has been selected as one of the top fitness bloggers by several different rating sites. He continues to create free content for people through this blog, his partner blog and his various X Gym blogs.

He's here to explain how he goes about solving problems AND finds new business "territory" by getting inside the mind of the prospect and discovering the gap in the marketplace.

Quotes:                                                                                                                                   

“Our goal is health. If they end up getting shredded when they reach optimal health, that's great. But some people don't, and that's fine too.” – PJ Glassey

“We took traditional training and turned it on its head. Instead of focusing on weights, reps, and PRs, we don't care about any of that. We just care about time under tension and controlled movements.” – PJ Glassey

“I certainly encourage people to do whatever is best for them at that point in their life because anything is better than sitting on the couch.” – PJ Glassey

Takeaways:

02:31 Developing a fitness system that saves time, reduces injury risk, and prevents unwanted muscle bulk is crucial for busy professionals.

13:41 Creating a specialized fitness approach for a specific age group can fill a significant gap in the market.

16:41 Building authority through free, research-backed content can attract and retain potential clients.

21:19 Content creation works best when driven by personal passion rather than following current trends.

22:49 Delegating promotional tasks allows creators to focus on generating high-quality content.

Resources

Podcast: Play in new window | Download (Duration: 26:50 — 24.6MB) | Embed

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Filed in: Archive 3: 2018-2020 • Business • Interview • Podcast

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