523: Increase Authority and Influence At the Same Time: Be Controversial, Create a Compelling Message, Operate in Your Sphere of Genius, and Scale Massively with Josh Elledge

Josh Elledge is a serial entrepreneur who builds the companies he needs most in the world. In 2014, He launched UpMyInfluence (previously upendPR) to help entrepreneurs like himself attract the perfect audiences and grow their brands without the crazy costs and contracts associated with traditional PR companies. Since then, UpMyInfluence (UMI) has evolved into a purpose-driven platform bent on totally DEMOCRATIZING access to influence. Josh wholeheartedly believes UMI has a moral imperative to help entrepreneurs own their expertise, share their wisdom, and serve the world with their collective messages. And help our members grow revenue too!

Quotes:                                                                                                                                   

“When you're so far out of your culture that you don't even know how to eat anymore, it is very challenging.” – Josh Elledge

“A lot of people don't realize that when you make a donation to charity, it goes a long way and can do a lot of good.” – Josh Elledge

“Get involved in an existing charity. There's so much you can gain from even just a couple of hours a week of volunteering.” – Josh Elledge

Takeaways:

08:21 Build authority by creating a professional online presence that showcases your expertise and credibility.

11:48 Focus on serving audiences and creating value through unique, passionate messaging.

18:38 Develop a clear purpose and core values that guide your business decisions and communication strategy.

25:37 Invest in building a strong team to scale your business and free yourself to do what you do best.

33:55 Use media appearances and PR as a strategic tool to grow your business and increase visibility.

Resources

Podcast: Play in new window | Download (Duration: 37:02 — 34.0MB) | Embed

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Filed in: Archive 3: 2018-2020 • Branding • Interview • Podcast

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