533: Rework and Clarify Your Marketing Message, Refine Converting Language, Reputation Management and More with Ken Tucker

Ken Tucker is the founder of Changescape Web. Most businesses struggle to be found online. Changescape Web builds websites that generate customers so businesses can grow and thrive. Specialties include search engine optimization, website design, reputation management, social media marketing, lead generation, and marketing automation.

Ken is a StoryBrand Certified Guide, a Master Duct Tape Marketing Certified Consultant, an Inbound Marketing Certified Professional (since 2010), and an SEO for Growth Consultant.

Ken is the author of Social Media Marketing for Restaurants and co-author of Reputation Management (Marketing Guides for Small Businesses).

Ken created and taught one of the first college credit Social Media Marketing classes in the US at St. Charles Community College. He has taught a course on Content Management Systems. He serves as Co-Chair of the St. Charles County Chambers of Commerce Technology Committee.

Quotes:                                                                                                                                   

“When many businesses put together a website, they tend to focus on what they do and use the language they are accustomed to, but they don't really think about the customer's problem.” – Ken Tucker

“You have three to five seconds to convey what you do, get people to engage with your business, and make them want to stick around on your website.” - Ken Tucker

“Getting customers to buy from you again is a much cheaper customer acquisition strategy than acquiring a brand new customer.” - Ken Tucker

Takeaways:

00:52 Businesses must focus on solving customer problems, not just describing their own services.

02:51 Websites have only 3-5 seconds to capture a visitor's attention and communicate value.

04:37 Generic "contact us" buttons are ineffective; specific calls-to-action drive better engagement.

10:33 Marketing strategy should consider the full customer experience, from initial awareness to repeat business.

16:19 Marketing solutions need to be pragmatic and tailored to each business's specific economic realities.

Resources

Podcast: Play in new window | Download (Duration: 27:14 — 25.0MB) | Embed

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Filed in: Archive 3: 2018-2020 • Branding • Interview • Podcast

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