537: Paid Advertising Mindset, Troubleshooting, Strategy, and Success with Joe Kashurba

Joe Kashurba is back to talk to us about his advertising mindset. He sets specific goals, gets on a specific timeline and looks for specific results when it comes to the impressions, opt-ins and videos. If you're looking for consistent clients and traffic, be sure to listen in right now.

Quotes:                                                                                                                                   

“I always have very discrete experiments with a specific deadline, timeline, and date attached to them, and a specific result that I'm trying to see or expect to see, like a hypothesis.” – Joe Kashurba

“Getting marketing to work like this is about taking the emotional side out of it and doing it by the numbers.” - Joe Kashurba

“The stuff you would think is normal and everybody would know from an internet marketing standpoint is pure wizardry to someone outside the internet marketing world.” - Joe Kashurba

Takeaways:

03:08 Focus on one marketing channel and commit fully before jumping to another.

06:43 Break down marketing campaigns into small, measurable experiments with clear goals.

16:27 Remove emotions from marketing decisions and rely strictly on numerical data.

20:18 Create targeted landing pages specific to your audience instead of sending traffic to a generic website.

22:31 Marketing requires consistent daily effort, not waiting for clients to magically appear.

Resources

Podcast: Play in new window | Download (Duration: 28:06 — 25.8MB) | Embed

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Filed in: Agency • Archive 3: 2018-2020 • Interview • Podcast

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