541: Snappa: Template-Based Graphical Content Marketing for Social Media with Christopher Gimmer

Christopher Gimmer is here to talk to us about his amazing online tool called Snappa, which allows you to create social media graphics in a snap. If you've ever had issues hiring for graphics, trying to figure out complex software or feeling disappointed with feature-lacking template-based tools, then tune in to hear about the Snappa platform and give it a try.

Quotes:

“The more stuff that you add on the graphic, the worse it tends to become.” – Christopher Gimmer

“Sometimes you can have a great idea, but if you don't have a clear path to getting that product into customers' hands, that problem won't go away once you launch it.” - Christopher Gimmer

“With each thing we launched, we learned more and more, becoming more comfortable with the next thing.” - Christopher Gimmer

Takeaways:

00:07 Creating graphics for social media doesn't require advanced design skills when using the right tool.

00:36 Small businesses and marketers need quick, efficient design solutions that don't break the bank.

02:15 Not every graphic needs a professional designer, especially for content that disappears quickly online.

10:41 Simple design principles like contrast and minimalism can dramatically improve visual content. 17:11 Entrepreneurial skills learned in one project often translate directly to success in future ventures