554: Master Your Customer Avatar, Scale Internal Processes, Scale an Agency, and Make Sales on Amazon Merch with Penji Founder Johnathan Grzybowski

Johnathan Grzybowski is the founder of Penji, an on-demand design service that gives marketing teams quality design at an affordable monthly cost. Penji uses the "service as a service" or "all you can eat" model -- which means you can get an UNLIMITED number of graphic designs for everything from social graphics to Amazon Merch designs for one monthly fee.

Quotes:                                                                                                                                   

“If you're not able to speak their language, then you're not going to be able to sell to them.” – Johnathan Grzybowski

“Getting that data is so critical. It's monumental to the way that you should be building your business today.” - Johnathan Grzybowski

“Instead of copying them, find your own way to make their story or their experiences your own.” - Johnathan Grzybowski

Takeaways:

06:29 Unlimited design services can solve real business problems by providing flexible, quick graphic design solutions without the traditional hiring headaches.

13:05 Knowing your customer avatar deeply is more important than surface-level copying of market trends or competitors.

24:41 Successful entrepreneurs must be willing to forget past methods and pivot quickly to solve emerging market needs.

27:58 Seek advice from curated, high-quality sources like books and reputable podcasts instead of relying on low-quality online forum discussions.

31:37 Building a business can simultaneously solve customer problems and create social impact by providing job opportunities to local communities.

Resources

Podcast: Play in new window | Download (Duration: 33:48 — 31.0MB) | Embed

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Filed in: Archive 3: 2018-2020 • Business • Interview • Podcast

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