559: Interviews That Convert: Attract and Convince Your Ideal Target Buyer, Master Joint Ventures, and Up Your Networking Game with Nicole Holland

Nicole Holland from Interviews That Convert is a "Podcast Guesting" authority who has been featured in Forbes, Entrepreneur Magazine, and The Huffington Post, as well as countless podcasts and virtual productions. She is often called upon to share her expertise from the live stage with business owners across North America interested in leveraging modern marketing strategies in order to increase their visibility, likability, and credibility.

Quotes:                                                                                                                                   

“I would much rather be in front of 100 people who absolutely are looking for the value that I deliver than 10,000 people who are not looking for me.” – Nicole Holland

“When you're dealing with a prospect in a sales situation, you need to spend time understanding what they want rather than what you want, so that you can propose something that they're already desiring.” - Nicole Holland

“I look for hosts with whom I can develop a relationship, so that when I have clients who could be a right fit, I can help connect them.” - Nicole Holland

Takeaways:

02:25 Be flexible with technology and communication tools when scheduling interviews.

08:35 Quality podcast guesting matters more than quantity of appearances.

15:46 Research your ideal audience and their podcast listening habits before pitching.

20:56 Build genuine relationships with podcast hosts instead of sending cold, generic pitches.

24:41 Create a dynamic podcast guest profile page that's easily updatable and informative.

Resources

Podcast: Play in new window | Download (Duration: 27:30 — 25.3MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Filed in: Archive 3: 2018-2020 • Interview • Podcast • Traffic

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