737: Industrial Strength Marketing: How to Brand, Modernize, and Grow Your Manufacturing, Distribution, or Workforce Recruiting Business with James Soto
James Soto is a three-time Inc. 5000 Fastest Growing Company leader, keynote speaker, and recognized contributor to Fabtech, HubSpot, Modern Machine Shop, Mashable, and LinkedIn events, as well as the host of Industrial Strength Marketing on YouTube, where he shares marketing insights that help industrials make marketing the strength of their business.
As Founder and CEO of Industrial Marketing Agency, one of North America’s top marketing agencies, James has worked with major B2B and industrial brands such as Motion Industries, Schneider Electric, ABB Baldor, SKF, Coats, Hunter Fan, NIST, PAM Transport, ASME, and Manufacturing USA.
In this episode of Marketer of the Day, James Soto discusses his current work with industrial clients and how his agency helps manufacturers improve branding, marketing strategy, and customer engagement. He emphasizes the importance of being of service, creating inspiring content, and leveraging empathy to connect with buyers and employees. Soto highlights Manufacturing Day as a notable project that has grown to thousands of events, millions of viewers, and widespread industry recognition. He encourages industrial companies to adopt modern marketing practices, embrace digital channels, and measure readiness through tools like the Marketing Readiness Assessment. Soto underscores that industrial marketers have a unique opportunity to tell the story of the products they design and manufacture, showing how these innovations shape the world.
Quotes
“Industrial marketing is different because it involves interdependent products and long decision-making cycles. One wrong part in a supply chain can create huge problems.”
“Marketing in the industrial sector is often missing or mismanaged. Leadership has to recognize that marketing is critical for staying competitive.”
“Industrial companies need to focus on being of service and creating inspiring work. They have deep knowledge and can tell their story better than anyone else.”
“Open your mind. Look at other industries, other marketing approaches, and think about how you can modernize your strategy to remain relevant.”
Resources
Podcast: Play in new window | Download (Duration: 28:28 — 26.3MB) | Embed
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Filed in: Archive 3: 2018-2020 • Interview • Podcast
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