738: Get Consistent on Content Creation, Break Through the Confusion, and Create a Digital Marketing Plan with Marty McDonald

Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency based in West Chester, Pa. Since 2002, Marty has consulted with small businesses and startups to help them succeed online.

Bad Rhino is a full-service social media marketing and digital agency that was founded in 2011. Today, services clients locally, nationally, and globally. One of the reasons that Bad Rhino has grown to be so successful so quickly is due to their ability to develop truly unique and highly customized strategies that create incredible exposure for their clients’ businesses.

Their full-service approach means they not only create these amazing strategies and plans, but they also implement them and manage them day to day, including delivering messages to their customers.

In this episode of Marketer of the Day, McDonald discusses his approach to helping businesses navigate content creation and digital marketing, particularly during the disruptions caused by the COVID-19 pandemic. He highlights the importance of auditing existing content, starting with fundamentals, and creating actionable strategies that align with client goals. McDonald explains how his agency supports clients with services including social media management, paid ads, SEO, web design, video, and graphic design. He stresses the value of flexibility, empathy, and revisiting past work for inspiration or reuse. Notable projects and resources mentioned include revamping client campaigns, adapting marketing strategies during quarantine, and the long-term practice of documenting marketing ideas for future use.

Quotes

“The confusion comes from having all these tools at your fingertips, but not knowing where to start. Start with a strategy and an audit, then peel back what you have and make it work for you.”

“You don’t have to start from scratch. Even content from two years ago—or 12 years ago—can be updated, revised, and made relevant today.”

“Most clients don’t have the time to do it themselves. Our job is to take the overwhelm off their plate and build actionable strategies that get results.”

“Don’t wait until a crisis hits to check your processes, insurance, and team health. Being proactive makes you more resilient when the unexpected happens.”

Resources

Podcast: Play in new window | Download (Duration: 31:20 — 28.9MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast

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