752: Hook, Repel, Educate: Fill Your Funnel and Get Consistent Traffic from YouTube Ads with Aleric Heck

Aleric Heck is the founder of AdOutreach, a digital marketing agency that specializes in YouTube advertising. He is known for his expertise in helping coaches, consultants, and course creators effectively leverage YouTube ads to grow their businesses. Today, Aleric discusses the key components of a successful YouTube ad campaign, including crafting a compelling hook, providing valuable education, and seamlessly transitioning to a strong call to action.

In this episode, Robert Plank talks with David Calafiore about leveraging Facebook groups to grow a business. They dive into the challenges of engagement, algorithm changes, and Facebook's gradual reduction in organic reach. David introduces Group X, a tool that captures member information from Facebook group join requests and integrates it with email lists, SMS, and other marketing platforms. Listeners learn how to build contingency plans, automate member onboarding, segment audiences, and turn group interactions into valuable leads. The conversation also touches on practical examples, including political campaigns and online courses, and explores David’s broader work with local marketing tools like Everlinks.io.

Quotes:

“You want to capture the right people, but push away the wrong people, because you only pay for the people that are interested.”

“A lot of people just do 32-second or 62-second ads—I recommend doing two to five-minute ads that actually provide value.”

“Video marketing and actually connecting face to face with ideal prospects is the best way to grow your business right now.”

“We are in the golden era of YouTube ads… the best time to plant a tree and get started is now.”

Resources:

Podcast: Play in new window | Download (Duration: 34:20 — 31.6MB) | Embed

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Filed in: Podcast • Archive 4: 2020-2023 • Interview

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