752: Hook, Repel, Educate: Fill Your Funnel and Get Consistent Traffic from YouTube Ads with Aleric Heck

Aleric Heck is the founder of AdOutreach, a digital marketing agency that specializes in YouTube advertising. He is known for his expertise in helping coaches, consultants, and course creators effectively leverage YouTube ads to grow their businesses. Today, Aleric discusses the key components of a successful YouTube ad campaign, including crafting a compelling hook, providing valuable education, and seamlessly transitioning to a strong call to action.

In this episode, Robert Plank talks with David Calafiore about leveraging Facebook groups to grow a business. They dive into the challenges of engagement, algorithm changes, and Facebook's gradual reduction in organic reach. David introduces Group X, a tool that captures member information from Facebook group join requests and integrates it with email lists, SMS, and other marketing platforms. Listeners learn how to build contingency plans, automate member onboarding, segment audiences, and turn group interactions into valuable leads. The conversation also touches on practical examples, including political campaigns and online courses, and explores David’s broader work with local marketing tools like Everlinks.io.

Quotes:

“The biggest misconception that people have is that a lot of people just do 30-second or 60-second ads. I recommend doing a two- or even three-to-five-minute-long ad that actually provides value of some kind.” - Aleric Heck.

“It is so important to know who is actually on the other side of the computer. It's too easy to get caught up in the numbers and wonder why they're not working. However, there is something that makes the numbers work or not work, and it’s the people.” - Aleric Heck.

“The power of YouTube is that you actually can run ads in front of specific videos and keywords, and actually get your ad in front of other videos on YouTube.” - Aleric Heck

Resources:

Podcast: Play in new window | Download (Duration: 34:20 — 31.6MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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