761: Clients and Community: Grow Your Facebook Group with Landon Stewart

Landon Stewart is the co-founder of Clients and Community, a company that helps coaches and experts build thriving Facebook groups. Along with his business partner Chris Stapleton, Landon has worked with seven and eight-figure brands, assisting them in creating successful online communities. Today, Landon discusses the strategies and tactics he and Chris have developed over the past five years to grow and monetize Facebook groups.

In this episode of Marketer of the Day, Landon Stewart shares his current work building thriving Facebook groups designed for client acquisition. His team uses a combination of paid advertising, targeted content, and personalized engagement through messenger and phone to nurture group members into clients. Key strategies include posting 2–3 times weekly, leveraging weekly live streams as pillar content, and promoting posts through email and SMS to boost engagement and algorithmic reach. Their method, called the Undercover Conversion Method, emphasizes guiding members from initial interaction to meaningful conversations rather than overt selling. Stewart highlights the importance of multi-channel engagement, asset building beyond Facebook, and intentional content creation. Listeners are encouraged to explore his Facebook group, Clients and Community, and his methodology via buildyourgroup.com/day.

Quotes

“The end goal of the Facebook group is one thing and one thing only: to generate a conversation with us.”

“Likes don’t pay the bills—you’ve got to get customers.”

“We spend less time creating content than we do promoting the content that we create.”

“Just start. Facebook groups are a great way to build community and culture around your products and services.”

Resources

Podcast: Play in new window | Download (Duration: 33:15 — 30.6MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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