820: Increase Your Visibility and Credibility to Generate More Revenue with Mickie Kennedy

Mickie Kennedy is the founder of e.releases, a press release service that helps small businesses, authors, and startups increase their visibility and credibility. With over 22 years of experience in the industry, Mickie has become an expert in leveraging press releases to help his clients gain media attention and drive business results. Today, Mickie talks about the power of press releases, emphasizing the importance of strategically choosing what to announce rather than simply sharing internal updates.

In this episode of Marketer of the Day, Mickey explains how businesses can leverage press releases to gain media coverage, increase traffic, and grow revenue. He highlights practical strategies such as creating surveys, co-branding with trade associations, and pitching contrarian viewpoints to attract journalist attention. Mickey also details press release distribution, noting that quality services like E-Releases offer national reach at affordable prices compared with standard newswires. He encourages a long-term approach with multiple releases per campaign, stressing the importance of strategic planning and iteration. Listeners are invited to access his free one-hour masterclass at E-Releases.com/plan, which outlines eight proven press release strategies to implement in their businesses.

Quotes

“The press release should not be self-serving; the goal of your announcement should serve the journalist.”


“If you can find a contrarian viewpoint or a unique story, you stand a much higher chance of getting media pickup.”


“Every business has something that differentiates it, even if it’s just culture or customer service—find your USP.”


“PR has so much leverage capability: for a little effort, time, and money, you can get 20, 40, 200 times what you spend.”

Resources

Podcast: Play in new window | Download (Duration: 28:47 — 26.5MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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