821: Activate Your Copywriter Brain: Expanding Business Growth with Mike Giannulis

Mike Giannulis is an experienced entrepreneur who has been in the internet marketing space for nearly 20 years. He acquires and scales other businesses, particularly in the health and supplement industries. Mike has a wealth of knowledge and experience in areas like copywriting, marketing, and business growth strategies. Today, Mike shares insights on how he and his partners approach acquiring and scaling companies. He discusses tactics like optimizing upsells, improving email sequences, and leveraging paid traffic to drive growth.

In this episode of Marketer of the Day, Mike shares his current work in business acquisition, growth strategy, and modern copywriting. He highlights the importance of “fast food copywriting” using swipe files and templates to create content quickly, as well as converting goals into actionable projects to ensure consistent progress. Mike emphasizes understanding the prospect’s psychology, leveraging modular content for sales, and continuously stacking complementary skills to create market differentiation. He also discussed upcoming projects, including his AI-powered copywriting tool, ProntoWrite.com, and encouraged listeners to explore OnlyOneMike.com for additional insights. Key takeaways include prioritizing consistency over motivation, using structured processes to execute goals, and the value of curiosity and experimentation in both marketing and business operations.

Quotes

“A good copywriter knows the rules. A great copywriter knows the prospect.”


“Motivation is just an emotional opt-out; consistency is what drives success.”


“Goals are just headlines with deadlines. Convert them into projects and focus on the steps.”


“Small, simple changes—upsells, pricing tweaks, follow-ups—can multiply revenue faster than flashy hacks.”

Resources

Podcast: Play in new window | Download (Duration: 37:15 — 34.3MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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