838: Tactics vs. Strategies: Boost Your Social Engagement and Develop Consistent Traffic with Paid Ads, Funnels, and Tracking with Oliver Feakins

Oliver Feakins is the founder of Trusted Search Marketing (now TrackFive), a digital marketing agency that offers best-in-class SEO, paid search, and social media services, as well as recruitment marketing. With over 15 years of experience in the industry, Oliver has established himself as an expert in the field of digital marketing. Today, Oliver discusses the challenges faced by marketers in the current digital landscape, particularly the impact of changes in platforms like Facebook and Google. He emphasizes the importance of adaptability, continuous testing, and a multi-platform approach to ensure consistent traffic and engagement for businesses.

In this episode of Marketer of the Day, Oliver shares insights into building sustainable marketing strategies that go beyond quick wins or flashy tactics. He emphasizes the importance of landing pages, video content, and continual A/B testing to optimize conversion rates, highlighting tools like Optimizely, Unbounce, and Surfer SEO for effective experimentation and content optimization. Oliver also discusses adapting to SEO trends, including conversational search and natural language processing, and the critical distinction between strategy and tactics—ensuring that all marketing efforts are guided by a coherent, long-term plan. His agency focuses on partnering with clients who are committed to best practices, scalable growth, and measurable results, making strategy, testing, and platform diversification core principles of their approach. For more information or to explore working with Oliver, visit trustedsearchmarketing.com.

Quotes

“It’s not that your ads are getting stale or your landing pages are stale—it’s that your competitors are releasing ads and pages that convert better than yours.”


“The foundation is strategy first. You can have tactics, fads, and trends, but without the why, you’re just throwing things at the wall.”


“Keep it simple. A clean, to-the-point landing page often converts better than a complicated page with a hundred bells and whistles.”


“Success in digital marketing comes from continual testing, iterating, and adapting, not from set-it-and-forget-it campaigns.”

Resources

Podcast: Play in new window | Download (Duration: 32:58 — 30.4MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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