840: Make an Impact, Start your Business and Pursue Your Passion with David Finberg

David Finberg is the founder of Peaks Digital Marketing, a digital marketing agency that has generated tens of millions of dollars in revenue for its clients. With over 20 years of experience in website development and search engine optimization, David has been making websites since he was 9 years old. Today, David shares insights on the importance of website speed and how it can impact your search engine rankings, user experience, and overall business success. He discusses strategies for optimizing website speed and using split testing to improve conversion rates.

In this episode of Marketer of the Day, Finberg shares actionable strategies for improving website performance and conversion rates. He highlights tools like Google PageSpeed Insights, Google Optimize, Hotjar, and Crazy Egg to analyze and optimize sites, demonstrating how small changes—like refining hero content, simplifying forms, and adding social proof—can significantly boost conversions. Finberg encourages business owners to continuously experiment, measure, and iterate to maximize the value of existing traffic while complementing broader SEO and marketing strategies. Peaks Digital Marketing offers free audits and fractionalized marketing support, and Finberg actively shares insights on Instagram, Facebook, and LinkedIn under David A. Finberg.

Quotes

“If we can better convert the traffic we already have, that’s a one-time fix that can dramatically improve all of your marketing channels.”


“PageSpeed is not just a ranking factor, it’s a conversion factor. Faster sites build trust, engagement, and confidence in your brand.”


“Small changes above the fold—like images, social proof, or simplifying forms—can triple your conversion rate without increasing traffic.”


“Start eating the elephant piece by piece. You don’t have to do it all at once—focus on data-driven experiments to improve your site continuously.”

Resources

Podcast: Play in new window | Download (Duration: 33:54 — 46.8MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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